Frith

1. FRITH’S THREE TYPOLOGIES

2. PERFORMANCE
Frith believes that by an artist
showing themselves performing
during a music video rather than
acting out a scene creates a feel of
authenticity for the viewer.
By an artist doing a video where they
are simply performing shows the fans
that they have real talent and they
don't needs thrills and lot's of stuff
going on in the mise en scene in
order to create really good music.
Frith describes this as virtuosity.

3. The narrative is a way of the artist telling a story
throughout the video. Frith says that the most
popular narratives are love stories, this ranges
between all genres, not just more popular with one.
NARRATIVE

4. Unlike the other two which are more straight forward,
conceptual videos are ones which offer other meanings to
the song, the artist may get you to think of it from
another angle or it may just completely contradict the
lyrics. This is a more abstract piece.
CONCEPTUAL