On-line Advertising / Event Marketing via www.youtube.com/DRIVE ShakeDown Videos / Shows / Sponsorships. 125K subscribers / 21MM views, to date / 75MM reach.

1. ON-LINE AUTO RACING INTERACTION
INFO, OPINION, COMMENT - THE UNFILTERED TRUTH
Video Programming / Community Experiences / and More
ADVERTISING / MARKETING / EXPERIENTIAL / PARTNERSHIP
2012 - 2013
1
May 2012

2. AUTO RACING - WHERE THE FANS ARE. ON THE INTERNET.
SHAKEDOWN is a -supported Video Show PLUS Experiential Marketing add-ons.
SHAKEDOWN on /DRIVE is what’s missing in racing - THE UNFILTERED TRUTH - about the
teams, technologies, people, action. Beyond the PR spin / traditional ‘expert opinions’ -
• A landing-point for authentic fan interaction via On-line Content and Live Events.
• A platform for SHAKEDOWN’s commercial partners to engage our fans and -
 BUILD BRAND AWARENESS
 CREATE AUDIENCE DIALOG
 DRIVE BUYING CONSIDERATION and SALES
 GAIN ACCESS TO CONSUMER INFO and FEEDBACK
 PROMOTE ‘PASSION BRANDING’ for products / services
 TRIGGER BRAND RELATIONSHIPS and LOYALTY
SHAKEDOWN is part of - www.youtube.com/DRIVE - and its distribution
network, with 12,000,000 total views [3,000,000 / mth] and 80,000 loyal subscribers, to date.
2

3. AN AUTO RACING VIDEO SHOW AND MORE.
• PROGRAMMING
 ADVERTISING
 BRANDED INTEGRATION
 CUSTOM CONTENT
 PRODUCT DEMOS
12,000,000 reach
• MOTORSPORT MARKETING
 SPONSORSHIP
 EXPERIENTIAL EVENTS
 ENDORSEMENTS
 MEDIA PR
23,000,000 reach
3

4. THE SHOW - THE UNFILTERED TRUTH ABOUT AUTO RACING.
ShakeDown shows also inventoried on www.youtube.com/LeoParente / PDCAblog.blogspot
4

5. THE MARKETING - A HANDS-ON CONNECTION WITH THE SPORT.
ShakeDown comes from motorsports. So, we engage the sport with credibility.
5

6. A DIRECT CONNECTION WITH THE RACERS.
ShakeDown interacts with stars of motorsport to get the true story, not the PR fluff.
6

7. AN ENTHUSIAST’S LENS INTO THE AUTO RACING WORLD.
A VARIETY OF SHOW FORMATS FOR A DIVERSITY OF TOPICS -
 WHAT’S REALLY HAPPENING IN RACING
 EXPLAINING HOW RACING REALLY WORKS
 PRESENTING THE PASSION OF RACING
 MOTORSPORTS MARKETING EXPOSED
 ’BEHIND-THE-SCENES’ FACTS AND FICTION
 UNFILTERED PROFILES AND PERSONALITIES
 REAL ‘HOW-TO-RACE’ TEACHINGS
 ‘AT-THE-RACES’ TRACK VISITS AND INTERVIEWS
 UNIQUE AUTO RACING PERSPECTIVES and more.
The HOW, WHY, and WHAT’S COOL in Auto Racing. That’s SHAKEDOWN.
7

8. WITH TOPICS THAT ATTRACT ATTENTION.
PLUS, BIG EVENTS PROGRAMMING -
 NURBURGRING 24 HR RACE VISIT
 ONE-ON-ONE VIP INTERVIEWS
 ‘25 HRS OF THE LE MANS 24’ LIVESTREAM
Click on the left-side images to view the shows, to check view-counts, and the comments. 8

9. AND A TONE THAT CONNECTS WITH TODAY’S VIEWERS.
THINK OF SHAKEDOWN AS …. ‘AUTO RACING INFO / OPINION’ MEETS -
 THE COLBERT REPORT [news snarking] …..
 TOSH.O [video clip humor] …..
 ESPN SPORTSNATION [fan interaction] …..
9

10. A STYLE TUNED TO WHAT’S ON PEOPLE’S MINDS.
SHAKEDOWN CONNECTS BECAUSE WE SPEAK TO -
 ASPIRATIONS
 ANXIETIES
 DAVID vs GOLIATH
 GLITZ and GLAM
 HOW TO’s
 NEW TRENDS
 PERSONALITIES
 CONTRARIAN VIEWS
Stories themed in ways that create ‘Buzz’. That’s SHAKEDOWN.
10

11. AN AUDIENCE CONNECTION THAT’S ACCESSABLE.
THE SHAKEDOWN VIBE IS SOCIAL, COMMUNAL, AND INTERACTIVE.
• SHAKEDOWN is found all across the Internet -
…..and more.
11

12. BUILT FOR BRAND MARKETING.
BRANDING OPPORTUNITIES FOR THE SHOW AND EXPERIENTIALS -
 TITLE / PRESENTING SPONSOR
 ASSOCIATE SPONSOR
 PERSONAL ENDORSEMENT
 CATEGORY-EXCLUSIVE PARTNERSHIP
 MOTORSPORT EVENT PARTNER / SPONSOR
 CUSTOM-BUILT MARKETING PROGRAMS
 CUSTOM-PRODUCED FEATURE SEGMENTS
 SPONSOR PRODUCT INTEGRATION
 SPONSORED SPECIAL SEGMENTS
12

13. THE NUMBERS AND METRICS.
SHAKEDOWN IS PART OF THE CHANNEL -
 80,000 /DRIVE SUBSCRIBERS, to date
 12,000,000 /DRIVE VIEWS, to date
 GENDER - 93% MALE / 7% FEMALE
 AGE - 4% 13-17 / 35% 18-34 / 27% 35-44 / 21% 45-54 / 13% 55+
 INCOME - $50,000 and ABOVE, The Typical Racing Fan
 VIEW SOURCE - 20% EMBED, 26% MOBILE, 54% YOUTUBE
 RETENTION - 3 TIMES BETTER VS YOUTUBE AVERAGE
 ENGAGEMENT - WELL ABOVE YOUTUBE AVERAGE
 LIKES / DISLIKES - 1000 to 1 POSITIVES vs Negatives
 18,000 SHARES / 29,000 FAVORITES ADDED, to date
13

14. STARTING THE PARTNERSHIP.
INTRODUCTORY OFFER DELIVERABLES -
 PRESENTING SPONSORSHIP POSITION ON SHAKEDOWN - 3 MONTH TERM.
 ADVERTISING INSERTION - PRE-SHOW / 12 SHOWS.
 3 SPECIAL CONTENT / BRANDED SEGMENTS.
 1 CALL-TO-ACTION PROMO / LEAD GENERATION.
 LINK TO YOUR COMMERCE SITE.
 3 LIVE MOTORSPORT EVENTS / FAN INTERACTIONS.
 3 PERSONAL APPEARANCES.
FEE $3,500 per month
Net travel expenses for any agreed-upon in-field content production.
Fee based on $25CPM and a discounted 25,000 views per ShakeDown [33,000 SD average, to date] and
40,000 audience reach per live event. A Performance Bonus for views > 50,000 per show to be negotiated.
PDCA Inc. • 212 396 9303 • 917 656 0274 • leo-parente@pdcamarketing.com 14