4. Scrum Master
The Team
Cross-functional
Dedicated
Bring the vision to life by
building what is in the
product backlog
Responsible for delivering value
Establish the vision
Own and prioritize the
product backlog
Product Owner
Shape team experience
Conscience of the team
Coach the team
5. Business Analyst as a
Member of the Team
Business Analyst Becomes
a Product Owner
Product Owner as a
Career Path
6. Author user stories
Elaborate user stories
Help with tasks
Participate in sizing
Product Owner
Scrum Master
The Team
Support the team
Analyst
8. Assist the product
owner
Product Owner
Product Analyst
Participate in discovery
Learn how to be a
product owner
Scrum Master
The Team
Support the team
Analyst
Perform customer
research
9.
10.
11.
12. “I’ll hold on to the past”
“I’ll learn and experiment”
“I’m skeptical”
“I’m energized and
engaged”
Your Personal Journey