All the metrics and stats behind Lemonade Insurance's launch in New York! A whole new level of transparency in renters and home insurance → https://www.lemonade.com/the-first-48-hours

1. !@#$
@#
!@#$%
!@#
142
POLICIES SOLD
The new insurance company, Lemonade, is
finally able to take the covers off of its radical
(and pretty freaking cool) insurance plans.
“
”TechCrunch
The new insurance company, Lemonade, is
finally able to take the covers off of its radical
(and pretty freaking cool) insurance plans.
“
”TechCrunch
18-24 9%
25-34 43%
35-44 29%
45-55 12%
55+ 7%
Visitor Age Groups
36,110people visited our homepage from
163 countries in the first 48 hrs
4,570
NEW YORKERS4,776
TECH GEEKS
21
SEP
Lemonade goes live!
NYC, 7:00 AM
Big launch of an awesome new #insurtech
company today - they're on a mission to
change the insurance world
“
”@bramk
Got hunted on
Product Hunt
1520+
UPVOTES
The war room
22,736
from the USA alone
Hello World!
1,956people downloaded our app
on Apple’s Store and Google Play
Just came across Lemonade via Product
Hunt and wow, the user onboarding is
incredible! Slickest UI that I’ve seen lately.
“
”@yoroomie
Our board member
Peter Diamandis hopped
over to join the fun
Yo Peter!
Founder of the XPRIZE,
Singularity University
14.8%CONVERSION RATE
New Yorkers who bought
a policy after seeing our prices
+38 new causes applied
for partnership
An average of $7/month for renters
and $50/month for homeowners
$14,302GROSS SOLD
Our insured renters and
homeowners chose to
Giveback unclaimed money
to 14 different causes
And many
others
53%
15%
13%
19%
Holy crap I just bought renters insurance in
less than 2 minutes… And actually enjoyed it.
“
”
@burger
If the app does well half of what is shown
here, it is already the best app i know.
Congrats! This is great.
“
”Baz
19,081views on our YouTube channel
Assurant,
Travelers,
Homesite,
Farmers
& others
22%
18%
14%
12%
34%
People left these insurers to join Lemonade
The First
48 Hours