Quikr is an Indian classified advertising platform. It was founded by Pranay Chulet and Jiby Thomas in 2008, and as of 2013 reported 12 million listings. Headquartered in Bengaluru, Quikr has a listings in over 1,000 cities in India in categories such as mobile phones, household goods, cars, real estate, jobs, services and education. For more info about Lemon Entrepreneurs visit:- www.lemon-school.com

1. -Maitri Borundia
MAITRI BORUNDIA

2. • Indian classified advertising platform
• Headquartered in Bangalore
• Ad listings in over 1,000 cities in India
• Categories such as mobile phones, household goods, cars, real
estate, jobs, services and education
• Backed by Matrix partners India, Omidyar Network, Norwest
Venture Partner, Nokia Growth Partner, Warburg Partner and ebay
Inc.
• On January, 2016- acquired the real estate portal
commonfloor.com
• Revenues grew to Rs 24.8 crore (Rs 284 million) from Rs 20 crore
(Rs 200 million)
• Quikr was valued at $900 million as ‘Unicorn’
INTRODUCTION
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3. Founder’s Profile
Pranay Chulet- Founder
• Undergrad from IIT, Delhi
• MBA from IIM, Calcutta
• Joined Procter & Gamble
• Later worked for Mitchell Madison Group, WalkerDigital,
Pricewaterhouse Coopers and Booz Allen Hamillton
• Quikr was formerly known a kijiji.in with Jiby Thomas
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4. • Focusses on both C2C (consumer to consumer) and
B2C (business to consumer) model
• C2C model helps connecting individual buyers and
sellers
• B2C model help small businesses grow
BUSINESS MODEL
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5. Revenue
Model
Online Ads
Company list their ads with Quikr similar to
Google Ads
Premium
Lists
Much cheaper than print or media ads.
The pricing strategy differs from category to
category
Lead
Generation
Small businesses in categories like real estate
and automobiles want to expand their
business via advertising and here we provide
them with leads.
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6. • Five key business segments—
automobiles, real estate, jobs, services and customer-to-customer
sales
• Focus on explore new sources of revenue
• Account for about 90% of the 10 million listings on the platform.
VERTICALIZATION- EXPANSION
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7. • Close to 2.5 million active candidate profiles
• Over 1.6 million entry-level jobs listed
• Missed call service to connect workers with recruiters on its
platform.
New Vertical- Quikr Jobs
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8. • A separate vertical for local-services
• Lists home-services providers in 11 categories
• Home help, repairs, internet installations and tiffin services
• Spread across 16 cities.
Quikr Services
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9. COMPETITOR ANALYSIS
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10. • Build on its mobile business that will form an important part
of its growth
• Plans to expand to more cities and cover more categories in
the horizontal classifieds space
• Make significant investments in its product and technology
• Continue to market more aggressively
• Moving to job provider market
FUTURE PLANS
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11. Thank You
MAITRI BORUNDIA