IBC’s 2nd Annual Mobile Wallet conference, focusing on the latest mobile wallet initiatives and market trends, is returning to Singapore on 7-10 October 2014. The conference offers a single platform for learning and networking with expert speakers from Mobile Network Operators (MNOs), banks, card associations, government regulators and players in the industry.

1. www.mobilewallet-asia.com
Produced by:
2ND ANNUAL
ctober
Grand Copthorne Waterfront Hotel,
Singapore
2014
Supporting Associations:
International Marketing Partner:
Media Partners:
Where Key Stakeholders Convene to Shape
Strategy & Achieve Mass Mobile Wallet Adoption
Raj Dhamodharan
Head of Mobile Ecommerce Products –
Asia Pacific, Africa & Middle East,
MasterCard, Singapore
Faraaz Ali
Regional Head – Credit Cards and
Unsecured Lending – Asia Pacific,
ANZ, Singapore
E. Owureku Asare
Head, Cards & Electronic Banking, Western
Africa Monetary Zone (WAMZ) Cluster,
Ecobank, Africa
Aditya Menon
Managing Director,
Citigroup, India
Pradeep Shrivastava
Director,
PT XL Axiata Tbk, Indonesia
Brian Chambers
Managing Director,
Octopus International
Projects Ltd, Hong Kong
Nader Henein
Regional Director, Advanced Security
Solutions – Advisory Division,
BlackBerry, UAE
Shu-Pui Li
Head – Financial Infrastructure
Development Division,
Hong Kong Monetary Authority,
Hong Kong
What’s NEW for 2014?
80% more case studies on Mobile Wallet
implementation
Strategic partnerships and business models for banks,
mobile network operators (MNOs) and retailers
Updates on mobile wallet regulations and initiatives
Bitcoin development and consumer and retailer’s
experience
Data analytics, consumer profiling and encouraging
the adoption of mobile wallets
Roundtable Discussions on:
• Emerging Market Digital Money / Bitcoin Adoption
• Rethinking Payment Innovation
PRE-CONFERENCE WORKSHOP | 7 OCTOBER 2014
A • The Future of Bitcoin
POST-CONFERENCE WORKSHOPS | 10 OCTOBER 2014
B • Mobile Money – Reaching Out to the Mass and
Untapped Market
C • Integrating Marketing in Mobile Wallets for Greater
Customer Engagement
WORKSHOPS
Register 3 Delegates and the
4th Attends for FREE!

2. REGISTER TODAY! +65 6508 2401 register@ibcasia.com.sg www.mobilewallet-asia.com
CONFERENCE DAY ONE
Wednesday, 8 OCTOBER 2014
8.00 Registration and Morning Coffee
9.00 Welcome from IBC Asia & Morning Ice Breaker
9.05 Chairman’s Welcome Remarks
Jakirul Islam, First Vice President – Mobile Banking,
Mercantile Bank Limited, Bangladesh
Mobile Wallet Landscape
9.10 Omni Channel Payment and the Role of Digital Wallets
• Defining mobile wallets and how we differentiate among the variety
of wallet services available?
• Latest leading projects update and types of mobile wallet
transactions
• Exploring leading players in the ecosystem and factors impacting
mass scale adoption across markets
• Expectations of users and will the mobile wallet be the physical
wallet of the future?
Raj Dhamodharan, Head of Mobile and Ecommerce Products
– Asia Pacific, Africa & Middle East, MasterCard, Singapore
9.50 Regulatory Perspectives on Accelerating Collaboration in
Mobile Wallets
• Latest regulations and developments on mobile money payments
• Overcoming challenges and maximizing opportunities under
regulatory disparity
• Interoperability and standardization for mass scale mobile wallet
adoption
• How regulators implement a system to include the unbankable
• Concerns, uncertainties and goals across Asia
• Case studies on successful implementation of electronic money
systems in Philippines, Indonesia, Sri Lanka and Africa and
developments on mobile wallets
Moderator:
Mohammad Jakirul Islamm, FirstVicePresident,MobileBanking
Division, Mercantile Bank Limited, Bangladesh
Panelist:
Shu-Pui Li, Head–FinancialInfrastructureDevelopmentDivision,
Hong Kong Monetary Authority, Hong Kong
10.30 Morning Networking & Refreshment Break
Capturing Untapped Mobile Wallet Markets
11.00 Tapping the Untapped in the Developing Markets
• Financial inclusion developments for the unbankable and is mobile
money a way to address financial inclusion?
• Creating demand through innovative education
• Sustainable models and systems for implementation
• Government to public (G2P) considerations: How can Government
incorporate mobile money to distribute social benefits and welfare
to the unbanked?
• Success story on a G2P project
Lito Villanueva, Head of e-Money Innovation, Strategy,
Ecosystem Development & Global Engagements,
Smart Communications, Inc., Philippines
11.40 Front End MobileWallets: Developed vs Developing Market
• Differences in mobile wallet applications and characteristics
• Is it viable to duplicate the same model from developed markets
to developing markets?
• How emerging markets lead the way in evolving business models
• Bridging the differences in mobile wallet usage and channels used
• What are the opportunities left in mature markets?
• Best practices and lessons learnt from developed countries
Panelists:
Pradeep Shrivastava, Director, PT XL Axiata Tbk, Indonesia
Aditya Menon, Managing Director, Citigroup, India
Rasheda Sultana, Senior Specialist, Strategy, Grameenphone,
Bangladesh
Faraaz Ali, Regional, Head – Credit Cards and Unsecured Lending
– Asia Pacific, ANZ, Singapore
PANELDISCUSSION
12.20 Networking Lunch
Have the Chance to Have an Informal Chat with VIP Guests During the
Networking Lunch Break
David Adiwijaya, Head of M-Finance Partnership,
PT XL Axiata Tbk, Indonesia
Balkrishna Pangam, Regional Director - Business Development
& Strategic Partnerships at Cybersource, Visa, Singapore
Latest Initiatives And Projects For Mobile Wallets
13.40 New Concepts in Mobile Wallet Offerings
• Channels innovation
• Learning from emerging markets like Bangladesh and booming
markets like Indonesia
• Can MNOs increase value by creating their own wallet offering?
• Case study on a successful story and implementation
Pradeep Shrivastava, Director, PT XL Axiata Tbk, Indonesia
14.20 Indonesia’s Branchless Banking and mMoney Scheme –
Dompetku Development
• Innovations in mobile wallet product and services
• How to engage telecommunication operators and banks to meet
customer expectations
• Successful story on the implementation of mMoney scheme –
Dompetku and how it became the best mobile money deployment
in Asia
• Case study on trial implementation
Ichwansyah Putra, Product Development and Management
Manager, Mobile Commerce & Money, PT Indosat, Indonesia
15.00 Afternoon Networking & Refreshment Break
15.30 Implementing Mobile Wallet Services: Pacific goMoney
• How mobile wallet services position themselves in a competitive
market place
• Critical factors affecting the launch
• Delivering promised experience through simplifying the paying
experience
• Success factors and learning from existing mobile services/apps
Faraaz Ali, Regional Head – Credit Cards and Unsecured Lending
– Asia Pacific, ANZ, Singapore
16.10 MYCash Initiatives and Implementing a MNO and Bank
Win: Win Partnership for Branchless Banking
• Is the partnership the answer for unbanked people and branchless
banking?
• Key attributes to drive synergy and greater collaboration between
MNOs and banks to increase financial transaction and mobile wallet
adoption
• How to implement a partnership and defining five pillars of success
in mobile finance services
• Success stories among the current competitors in the market
Mohammad Jakirul Islamm,FirstVicePresident,MobileBanking
Division, Mercantile Bank Limited, Bangladesh
Bitcoins & Bitwallets
16.50 Bitcoin Developments, Consumer Adoption and Experience
• Adoption of Bitcoin – how successful is Bitcoin in becoming
consumers’and merchants’preferred method of payment?
• Economics of Bitcoin – what does increasing purchasing power of
Bitcoin mean for spending habits and economy?
• Transaction costs - What is included in costs of major payment
methods and how does Bitcoin manage to remove them.
• Security and risks - What should a merchant be aware of before
and after making decisions about Bitcoin adoption
• Data and transparency – What are the implications of blockchain’s
transparency, what data are there and how can they be leveraged?
Tomas Forgac, Founder, Coin of Sale, Singapore
17.30 Interactive Round Table Discussions____________________________________________________________________________________________
Emerging Market Digital Money and BitCoin Adoption
Norma Sit, Managing Director, Numoni, Singapore____________________________________________________________________________________________
Rethinking Payment Innovation
Aneace Haddad, CEO and Founder, Taggo, Singapore
18.00 Chairman’s Summary of the Day
18.05 End of Conference Day One
PANELDISCUSSION
VIPLUNCH
TABLES

3. REGISTER TODAY! +65 6508 2401 register@ibcasia.com.sg www.mobilewallet-asia.com
CONFERENCE DAY TWO
Thursday, 9 OCTOBER 2014
Evaluating Mobile Wallet Enablers & Technology
14.20 NFC Deployment in TOUCH Mobile Wallets and Consumer
Adoption & Acceptance
• Customer adaptation and acceptance on products launched
• Bottlenecks in launching and how we have / are overcoming these
issues by instilling mWallet concept through market education
• Show case of latest tech enablers on project TOUCH – Corporate
Fuel Card and TOUCH – Travel Card
• Lessons learnt and vision on mobile payment/wallet applications
in the near future
Shankar Dharmaratne, ChiefManager,MobilePaymentsDialog
Digital Services, Dialog Axiata PLC, Sri Lanka
15.00 Afternoon Networking and Refreshment Break
15.30 Incorporating NFC Functionality in Shopping,
Transportation,Ticketing and More in Retail and Payments
• How can the NFC functionality be extended to other industries?
• Implementation of NFC system and how has the payment systems
benefited the market so far?
• Accessing security measures and control methods
• What are the key learnings from the successes
Moderator:
Alvin Wong Kee Choong, Business Development Manager at
SingTel – Payments (Group Digital Life), Singtel, Singapore
Panelists:
Paolo Eugenio Baltao, President, G-Xchange Inc., Philippines
Jonathan (JungHyung) Suh, Global Director, Head of Global
Business Division, Korea Smart Card Co., Ltd, Korea
Silvester Prakasam, Director, Fare System,
Land Transport Authority, Singapore
Brian Chambers, Managing Director,
Octopus International Projects Ltd, Hong Kong
Mobile Wallet Security
16.10 Security – An Ongoing Key Concern for Mobile Wallets
• Are mobile Wallets more secure than traditional cash and plastic
cards?
• How to fight fraudulent activities through systems and services
• Are the added layers of security with cloud hosted data and
encryption a step in the right direction towards safety?
• How to educate the safety features for greater adoption through
marketing and promotion
• Case study: Singapore/Philippines
Murugan Manickam, Regional Head of Fraud Risk,
Citi, Singapore
16.50 Smartphone Security Concerns and Are We Ready for
Mobile Wallets?
• Transition and development of the traditional wallet to mobile
wallets
• Substantial implications to the ecosystem
• Security concerns around digital money beyond Bitcoin
• A possible future where CASH is no longer king
Nader Henein, Regional Director, Advanced Security Solutions
– Advisory Division, BlackBerry, UAE
Data Analytics – How It Benefits The
Mobile Wallet Value Chain?
17.10 Data Analytics for Mobile Wallet Development: Power to
the Merchants, Banks and Consumers
• Who will own the data and how it will be used as a value exchange
for better services
• How will mobile wallets change the retailers’ approach to marketing,
advertising and the buying habits of consumers?
• What role will data driven profiling strengthen customer preference
data?
• Data analytics and digital payments – will they give merchants the
power to control inventories and efficiently maximize ROI in different
branches?
Aditya Menon, Managing Director, Citigroup, India
18.10 Chairman’s Summary of the Day & End of Conference
PANELDISCUSSION
8.30 Morning Networking & Coffee
9.00 Chairman’s Opening Remarks
E. Owureku Asare, Head, Cards & Electronic Banking, Western
Africa Monetary Zone (WAMZ) Cluster, Ecobank, Africa
Driving Mobile Wallet Adoption & Consumer Engagement
9.10 Creating Seamless Mobile Wallet Experiences
• Mobile network operator’s (MNO’s) drivers for developing wallets
• How can MNOs utilize consumer mobile data to target consumers
more effectively, increase engagement and drive sales
• How are MNOs coming together with JVs to create a seamless
mobile experience for the retailer and the consumer
• Can MNOs increase value by creating their own wallet offering?
Rasheda Sultana, Senior Specialist, Strategy, Grameenphone,
Bangladesh
9.50 Cashless Services in Mobile Wallets for Greater Customer
Engagement and Experience
• What different banks are doing in utilizing mobile wallet systems
• Initiatives and innovative products to accelerate adoption rate and
attract a bigger consumer pool
• How do banks see themselves developing in the future?
• Continued investment in mobile wallets – how can they improve
to create a seamless customer experience?
• Challenges and opportunities for greater market share
• Case study on cardless ATM services and collaboration with MNOs
E. Owureku Asare, Head, Cards & Electronic Banking, Western
Africa Monetary Zone (WAMZ) Cluster, Ecobank, Africa
10.30 Morning Networking & Refreshment Break
11.00 Extending Mobile Money Services to Physical Points of Sale
(POS) and Boosting Retail Activity
• Latest solution for payment transactions using smart phones
• How the payment method has helped to boost retail sales and
reduce operating cost?
• Win-Win strategy for SMEs and customers
• How mobile wallets change the game play in Philippines
Paolo Eugenio Baltao, President, G-Xchange Inc. Philippines
11.40 T Money in Retail and How Well Consumers Have Adopted
Mobile Wallets
• Benefits the T-money card has brought to consumers, retailers and
Government
• Valuable services that could convince consumers to give up
traditional payment methods and increase adoption
• What is the level of consumer’s acceptance and adoption in mobile
wallets?
• Lesson learnt from Korea
Jonathan (JungHyung) Suh, Global Director, Head of Global
Business Division, Korea Smart Card Co., Ltd, Korea
12.20 Networking Lunch
13.40 Payments Beyond Transit Cards and Key Success Factors
on Octopus Card Implementation
• Extending to non-transit applications – how the Octopus card has
become a successful multi-purpose smart card
• Serving customers better with value added services
• What does the future smart card look like and enhancing service
delivery to meet consumers demand
• Successful implementation and challenges ahead
• Exploring the Octopus NFC enabled mobile SIM
Brian Chambers, Managing Director,
Octopus International Projects Ltd, Hong Kong

4. REGISTER TODAY! +65 6508 2401 register@ibcasia.com.sg www.mobilewallet-asia.com
PRE-CONFERENCE WORKSHOP | 7 OCTOBER 2014
WORKSHOP A: 9.00pm – 5.00pm | Led by: Tomas Forgac, Founder, Coin of Sale, Singapore
THE FUTURE OF BITCOIN
POST-CONFERENCE WORKSHOPS | 10 OCTOBER 2014
WORKSHOP B: 9.00am – 12.30pm | Led by: Jessica Osborn, Managing Director, Arrakis Group, Africa
MOBILE MONEY- REACHING OUT TO THE MASS AND UNTAPPED MARKET
WORKSHOP C: 1.30pm – 5.00pm | Led by: Jason Masciarelli, CEO & Founder, Acromobile, Singapore
INTEGRATING MARKETING IN MOBILE WALLETS FOR GREATER CUSTOMER ENGAGEMENT
ABOUT YOUR WORKSHOP LEADER
Jason Masciarelli is the Co-Founder and Chief Executive Officer at Acromobile, responsible for creating the Acromobile Customer Engagement Solution
and its related Acromobile Customer Engagement Platform. Jason works closely with clients and partners to create solutions that help improve sales,
marketing and customer support processes. Having been a part of the evolution of CRM and marketing automation, Jason understands how companies
can leverage emerging technologies, trends and industry best practices to create innovative business models and solutions. Prior to Acromobile, Jason successfully
founded and ran Theikos Inc., the first global Cloud Computing consulting and outsourcing company. Jason sold Theikos after seven years of consistent growth
to Astadia, and then held a position with Astadia in Singapore to build their APAC business. Jason has also worked with BigMachines, Powerskills Solutions and
3Com in the past. Jason holds a Bachelor of Arts in Marketing from Bryant College. His interests include emerging technologies, traveling and photography.
Mobile Money has been an unprecedented success in some African
markets; the equivalent of 43% of Kenya’s GDP flowed through mobile
wallets last year and 5% – 10% of some Mobile Operators’ revenues
are generated from the service. Yet, despite the mobile industry’s
near-obsession with Kenya’s mPesa, just a handful of the over 100
Mobile Money implementations on the continent have achieved any
real level of adoption. This is mostly owing to the chicken-and-egg
dilemma of how to simultaneously generate traction on both the
supply (agent network) and demand (consumer) sides of the business.
Mobile Financial Services providers have often looked to the Kenyan
experience for a handy replication model, only to find it lacking in
relevance for their markets.
This workshop will distil learning from the African markets where
Mobile Money has been a tougher nut to crack. It will look beyond
the East African mega-success story to grittier horizons such as Ghana,
Nigeria and Mozambique. Here, most mobile wallet providers initially
struggled to create parallel agent and customer uptake and so suffered
cretaceous growth. However, by making drastic strategic and tactical
changes, some operators have been able to emerge on a steady path
to business health. Together we will investigate the often counter
intuitive measures that have turned these businesses around and
consider how these experiences may be relevant in other markets.
Topics will include:
Supply
• Agent Economics
• Keeping the Agent Engaged
• Ensuring Product Availability
• Building Consumer Trust through Agents
Demand
• Effective Customer Acquisition
• Effective Customer Retention
• Product Positioning and USPs
• Mind the Gap: Awareness & Usage
With every transaction involving credit cards and e-payments,
customers are at great risk when handing out personal information.
Bitcoins are fundamentally different as all data required to create
transactions are safely stored in wallets when the payment is sent.
That eliminates all insurance costs and charge-backs. The openness
of the protocol then allows competition to rise and to keep prices
down, but also to bring valuable solutions. Bitcoin payments have
gained popularity in the west with benefits ranging from low costs
to easy set ups as well as reduced fraud and charge back risks. This
workshop gives you a head start on the Bitcoin economy, retailers
and consumers awareness and acceptance in Asia as well as how to
set up Bitcoins as a method of payment.
• Understand the Bitcoin economy
• Exchange rate and policies
• How Bitcoin performs as an asset in all five years of its existence?
• Case study on customers and retailers’ adoption
ABOUT YOUR WORKSHOP LEADER:
Tomas Forgac has a career background in finance and retail IT. He has been promoting, writing about, speaking publicly on local and international media
about Bitcoin since early 2013 and started Coin Of Sale under a different name in July 2013.
ABOUT YOUR WORKSHOP LEADER
Jessica has over six years experience in mobile technology in Africa. She co-led the start-up Africa’s first mobile application incubator in Uganda, AppLab,
with partners Google, MTN and Grameen Foundation. She led the development of apps in the Google SMS product suite, including mobile health and
mobile trading services, which were subsequently rolled out to other African markets. In Ghana, Jessica started Grameen Foundation’s first overseas
office and served as Project Director for the Mobile Technology for Community Health (MOTECH) program which worked with the Ministry of Health to digitize
data collection in rural health facilities through a mobile application feeding into the country’s existing Health Management Information System. The project
also developed a messaging system to deliver appointment reminders and weekly tailored health messages to antenatal and neonatal clients. Jessica then went
on to manage Tigo’s Mobile Money product, Tigo Cash, and was a key member of the team that made the company the market leader for Mobile Financial
Services in Ghana. She led efforts in marketing, customer lifecycle management, special offer design, pricing, product development, operations, customer service
and regulatory compliance. Jessica joined Arrakis Group in June 2013 to create and manage our Telecommunications division, which has conducted several
projects in mobile financial services and mobile insurance in Ghana, Nigeria and Mozambique. Jessica holds a First Class Honors degree in Politics & Economics
from the University of Durham, UK.
With widespread adoption of smartphones and rising mobile wallets
and payments, retailers and organizations will need to re-think
advertising and promotion plans to incorporate effective digital
marketing and determine practices to better engage customers.
This half day workshop will provide you with insights on how industry
players integrated their marketing functions into smartphones. Mobile
marketing landscape, current and future trends will also be examined.
By focusing on cutting-edge case studies, you will leave with a
thorough knowledge of mobile best practice as it currently stands
and valuable insights into how to develop your company’s mobile
strategy.
• Mobile marketing landscape and trends
• Integrating marketing functions with mobile wallets and creating
greater customer engagement
• Building a mobile marketing strategy and implementing it
• What is the suitable strategy available for your organization?
• Measuring and analyzing results
• Case study on successful implementation

5. REGISTER TODAY! +65 6508 2401 register@ibcasia.com.sg www.mobilewallet-asia.com
2ND ANNUAL
Country
■ Southeast Asia 50%
■ China & North Asia 10%
■ South Asia & Middle East 20%
■ Australia/NZ 10%
■ US/Europe 10%
Industry
■ Banks/ Finance 25%
■ MNOs 25%
■ Government 5%
■ Retail/Merchant 5%
■ Cards/Network Association 10%
■ Mobile Device, Application &Technology 10%
■ Payment Processor 10%
■ Software Developer 5%
■ Consultants 5%
“There are a large number of consumers that
are unbanked and do not have proper access
to financial services... Mobile Wallets provide
banking services and financial management
at affordable prices and help consumers in
managing their accounts. As a result, the
mobile wallet industry is witnessing a boost
in its revenue.”
~ Research and Markets, Jan 2014
IBC’s 2nd Annual MobileWallets conference addresses the key factors in implementing
a successful business model, partnerships and collaboration to accelerate the mass
adoption of mobile wallets in Asia. The conference not only provides a single platform
for networking opportunities, but convenes international and regional key players to
exchange ideas on innovative approaches for greater mobile wallet market presence.
“Giants such as Apple, Amazon, Google, Visa and MasterCard all want to be
your mobile digital wallet, as do several well-financed start-ups...Google
released a wallet product for its nearly billion Android users and inked a deal
withMasterCardtogetaccesstomillionsofretailers... Amazonjustannounced
that it is developing a Kindle-based payment system to allow its 230 million
customers to send money to each other and check out in stores”
~ Forbes, February 2014
Latest initiatives and projects
including the following will be
examined by the industry players:
MYCash initiatives and implementing a win-win
partnership for mobile wallet products and services
~ Mercantile Bank
mMoney scheme – Dompetku and how it became the
best mobile money deployment in Asia ~ PT Indosat
Pacific goMoney and how to set up a mobile wallet
ecosystem for the unbanked ~ ANZ
Cardless mobile wallet services and collaboration with
MNOs ~ Ecobank
T-money and engaging consumers, retailers and
government for better mobile wallet services ~ Korea
Smart Card
Octopus card and extending its mobile payment
services beyond a transit card ~ Octopus International
NFC deployment in TOUCH mobile wallets and
consumer adoption & acceptance ~ Dialog Axiata
Sponsorship Opportunities
Position your company as a market leader at this event! Our
customized sponsorship and exhibition package offers prime
exposure to key decision-makers and exceptional branding in the
mobile wallet space.
To explore the range of thought leadership, speaking, branding
and marketing opportunities available, please contact:
Ms. Lee Ann Na | Tel: + 65 6508 2470
Email: AnnNa. Lee@ibcasia.com.sg
ctober
Grand Copthorne Waterfront Hotel,
Singapore
2014

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2nd Annual Mobile Wallet 2014
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SGD 2,495 SGD 2,595 SGD 2,695 SGD 2,295
SGD 2,195 SGD 2,295 SGD 2,395 SGD 1,995
SGD 1,895 SGD 1,995 SGD 2,095 SGD 1,695
SGD 1,595 SGD 1,695 SGD 1,795 SGD 1,395
Banks, Retailers & Mobile Network Operators (MNOs) Fee
REGISTER TODAY! +65 6508 2401 register@ibcasia.com.sg www.mobilewallet-asia.com
❑ 2 Day Conference only
Grand Copthorne Waterfront Hotel
392 Havelock Road, Singapore 169663
Contact Person: Tan Ai Li, Asst Director of Events
Mobile: + 65 9006 2432
Tel: +65 6233 1301 | Fax: +65 6233 1177
❑ 3 Day Package: 2 Day Conference +
2 Workshops: A ❑ OR B ❑ + C ❑
❑ 4 Day Package: 2 Day Conference +
Workshop A + B + C
❑ 3.5 Day Package: 2 Day Conference +
3 Workshops: A ❑ + B ❑ OR C ❑
❑ 2.5 Day Package: 2 Day Conference +
1 Workshop: B ❑ OR C ❑
Vendor Fee
SF