Infographics for lawyers presentation

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Legal Ease Consulting, Inc.

What are infographics and how can lawyers use them?

Business

INFOGRAPHICS FOR
LAWYERS
Allison C. Shields,
Legal Ease Consulting, Inc.

• The importance of visuals
• What are infographics?
• Why you should consider infographics
• How you might use infographics
• Examples
• Resources
WHAT WE’LL BE DISCUSSING

• “On demand”
• Overwhelmed by
information
• Short attention
spans
THE WORLD NOW

60% of people are
visual learners
90% of information coming to the
brain is visual

Oral Information
Alone: 10%
Oral Plus
Pictures: 65%
Retention, 72 hours
post-exposure

Intimidating
Use “legalese”
Confusing
Overwhelming
Boring
Text-heavy
Lawyers:*
*From client’s perspective

Anxious
Confused
Distracted
Overwhelmed
Emotional
Clients:

VISUAL STORYTELLING
• Visually appealing
• Convey lots of
information quickly
• Easy to understand
• More engaging
• Less intimidating
• Combines text and
graphics

SHAREABLE
• Easy to embed
• Can go viral
• Builds links
• Drives traffic
• People love
them!

CLIENT COMMUNICATION
Help clients understand legal
concepts
Make information less
intimidating
Show the process
Increase client retention of
information
Reduce phone calls and
frustration!

MARKETING
Establish expertise
Differentiate yourself
Attract new clients

HOW ELSE CAN LAWYERS USE INFOGRAPHICS?
 Train employees
 Enhance firm newsletters
 Showcase firm results
 Recruitment tool
 Alternate lawyer bio
 Statistical firm information

*full infographic can be found at: http://gadgetsteria.com/2011/10/07/infographic-steve-jobs-by-the-numbers/

Traditional infographics:
 Visual.ly
 infogr.am
 easel.ly
 Piktochart
DO IT YOURSELF OPTIONS

You don’t always have to create your own!
o Hire an infographic designer
o Find infographics online and share them
o Embed infographics into blog posts, website

 Know your audience
 Keep text limited
 Use white space wisely
 Credit your sources
 Don’t forget to share
INFOGRAPHIC TIPS

ALLISON C. SHIELDS, ESQ.
Contact Information:
Allison@LegalEaseConsulting.com
Phone: 631-642-0221
www.LawyerMeltdown.com
www.LegalEaseConsulting.com (blog)

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1. INFOGRAPHICS FOR LAWYERS Allison C. Shields, Legal Ease Consulting, Inc.

2. INTRODUCTION – ALLISON C. SHIELDS  President, Legal Ease Consulting, Inc.  Practice Management, Productivity, Marketing and Business Development for Lawyers  Services include individual coaching, training, assessments & surveys, business and marketing strategy and social media  Practicing lawyer for over 15 years  Former law firm Administrative Partner  Co-author, LinkedIn in One Hour for Lawyers, and Facebook in One Hour for Lawyers, published by the American Bar Association

3. • The importance of visuals • What are infographics? • Why you should consider infographics • How you might use infographics • Examples • Resources WHAT WE’LL BE DISCUSSING

4. • “On demand” • Overwhelmed by information • Short attention spans THE WORLD NOW

5. 60% of people are visual learners 90% of information coming to the brain is visual

6. Oral Information Alone: 10% Oral Plus Pictures: 65% Retention, 72 hours post-exposure

7. How Does This Apply to Lawyers?

8. Intimidating Use “legalese” Confusing Overwhelming Boring Text-heavy Lawyers:* *From client’s perspective

9. Anxious Confused Distracted Overwhelmed Emotional Clients:

10. A “New” Tool: Infographics

11.

12. VISUAL STORYTELLING • Visually appealing • Convey lots of information quickly • Easy to understand • More engaging • Less intimidating • Combines text and graphics

13. SHAREABLE • Easy to embed • Can go viral • Builds links • Drives traffic • People love them!

14.

15. How Lawyers Can Use Infographics

16. CLIENT COMMUNICATION Help clients understand legal concepts Make information less intimidating Show the process Increase client retention of information Reduce phone calls and frustration!

17. MARKETING Establish expertise Differentiate yourself Attract new clients

18. HOW ELSE CAN LAWYERS USE INFOGRAPHICS?  Train employees  Enhance firm newsletters  Showcase firm results  Recruitment tool  Alternate lawyer bio  Statistical firm information

19. Examples

20.

21.

22. *full infographic can be found at: http://gadgetsteria.com/2011/10/07/infographic-steve-jobs-by-the-numbers/

23.

24. Infographics Resources

25. Traditional infographics:  Visual.ly  infogr.am  easel.ly  Piktochart DO IT YOURSELF OPTIONS

26. Wordle.net DO IT YOURSELF OPTIONS

27. You don’t always have to create your own! o Hire an infographic designer o Find infographics online and share them o Embed infographics into blog posts, website

28.  Know your audience  Keep text limited  Use white space wisely  Credit your sources  Don’t forget to share INFOGRAPHIC TIPS

29. QUESTIONS?

30. ALLISON C. SHIELDS, ESQ. Contact Information: Allison@LegalEaseConsulting.com Phone: 631-642-0221 www.LawyerMeltdown.com www.LegalEaseConsulting.com (blog)

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