Instagram & Events presented by Chris Kapsalis at the 3rd Annual EventTech conference.

1. Instagram & Events
Presented by Chris Kapsalis
LEGACY MARKETING PARTNERS
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#eventtechlive
#eventtechlive!

2. 150M Monthly Active Users
3rd Fastest Growing App of 2013
60%+ People Outside the US 55M Average Photos Per Day 1.2B Likes Daily
Instagram by the Numbers
Of Interbrand's top
100 global brands,
59 are active
on Instagram and
account for over
90 million active
followers
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Top 5 Filters
Used on Brand Photos
1. No Filter
2. Lo-Fi
3. Valencia
4. Rise
5. Amaro
Top 5 Brands
#eventtechlive!
#eventtechlive
Sources: mashable.com/2013/10/21/fastest-growing-apps, simplymeasured.com

3. “Attention spans are lengthened
when you offer one visual or auditory
enhancement to the written word … Visuals, when it comes to advertising,
are much stronger than just words. That is why so much is
done in graphics and trailers down to the imagery of the title.”
-Dr. Walfish
Psychotherapist and Author
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#eventtechlive!
#eventtechlive
Loren, Jess, Swiderski, Ed. Pinterest for Business: How to Pin Your Company to the Top of the Hottest Social Media Network. Pearson: Que, 2012. Print.

4. 1. Find Your Brand/Event’s Personality
2. Feel Your Filters
WINNING with
INSTAGRAM
10 easy tips
3. Be the Andy Warhol of Your Event
4. Bring Out Your Stars
5. Give As Good As You Get
6. Pre | During | Post
7. Unleash Your Evangelists
8. 60/40 Rule
9. Pleased to Introduce
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#eventtechlive
10. Amplify Your Content #eventtechlive!

5. TIP 1:
Find Your
Brand/Event’s
Personality
Getting started:
Assign a personality for your event
Bonus!
This can help determine whether or
not you have a true use for Instagram
or social media in general
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SLEEK WACKY
OFF THE WALL
TOUGH GRITTY
POWERFUL
SERIOUS MODERN
FUN STYLISH
FAMILY-FRIENDLY
#eventtechlive!
#eventtechlive

6. The image cannot be displayed. Your computer may not have
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@benandjerrys!
@nba!
#eventtechlive!
#eventtechlive

7. TIP 2:
Feel Your
Filters
!
Become a regular
user first
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Try before you buy
#eventtechlive!
#eventtechlive

8. Earlybird!
Lo-Fi!
Valencia!
Rise!
Amaro!
Vintage
Retro
Subdued
Rich
Sumptuous
Delicious
Relaxed
Mellow
Easygoing
Bright
Warm
Cheerful
Dark
Handsome
Mysterious
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corrupted. Restart your computer, and then open the file again. If
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#eventtechlive!
#eventtechlive

9. TIP 3: Be the Andy Warhol of Your Event
Is your event a spectacle for the eyes? Show people what your brand
#eventtechlive!
#eventtechlive
or event is all about through the use of imagery
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10. The image cannot be displayed. Your computer may not have
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#negramodelo!
#absolutchicago!
#eventtechlive!
#eventtechlive

11. TIP 4:
Bring Out
Your Stars
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Utilize talent or
co-hosts that
will be featured
at the event
to build engagement
#eventtechlive!
#eventtechlive

12. The image cannot be displayed. Your computer may not have
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28.1K likes vs 8,845 likes
#eventtechlive!
#eventtechlive

13. TIP 5:
Give as Good as You Get
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Consider giving supporters an incentive to tag
#eventtechlive!
#eventtechlive

14. The image cannot be displayed. Your computer may not have
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@virginamerica!
#eventtechlive!
#eventtechlive

15. TIP 6:
Post images during the process of designing your event, post them live
during the event and post follow up “best of” images while you thank
your attendees and followers
Pre
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During
Post
#eventtechlive!
#eventtechlive

16. #absolutstuga!
Pre
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During
Post
#eventtechlive!
#eventtechlive

17. TIP 7:
Unleash Your Evangelists
Use Instagram videos for quick reactions during and after your
event, as well as a way to vary your content mediums
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#eventtechlive!
#eventtechlive

18. The image cannot be displayed. Your computer may not have
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#eventtechlive

19. TIP 8:
60/40 Rule
60% of your content
should be for humor or
interesting images relating
to your event or brand, but
not directly selling. 40% of
your content should
promote your event
directly
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#eventtechlive!
#eventtechlive

20. The image cannot be displayed. Your computer may not have
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#eventtechlive!
#eventtechlive

21. TIP 9: Pleased
To Introduce
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Rotation curation is the concept of rotating the
spokesperson on a broadly-scoped social media account
Open up the channel to talent, vendor partners,
#eventtechlive!
#eventtechlive
or other stakeholders in the event

22. The image cannot be displayed. Your computer may not have
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#eventtechlive!
#eventtechlive
@weareuae

23. TIP 10:
Amplify Your
Content
Use your existing
social media
platforms to extend
the reach of your
images
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#eventtechlive!
#eventtechlive

24. The image cannot be displayed. Your computer may not have
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#eventtechlive!
#eventtechlive

25. 1. Find Your Brand/Event’s Personality
2. Feel Your Filters
3. Be the Andy Warhol of Your Event
4. Bring Out Your Stars
Recap
5. Give As Good As You Get
6. Pre | During | Post
7. Unleash Your Evangelists
8. 60/40 Rule
9. Pleased to Introduce
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10. Amplify Your Content
#eventtechlive!
#eventtechlive

26. !!
Taking Instagram to the Next Level
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#eventtechlive!
#eventtechlive

27. @GirlsHBO Hosted a New Years-Themed Party
!Held at the Skirball
Center of Performing
Arts in New York
!!
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!The cheeky function
invited guests to
pen resolutions on
placards using
#Resolutionsgirlsbreak
!Guests snapped
photos holding their
placards, and the fun
shots were posted to
HBO's Instagram page
#eventtechlive!
#eventtechlive

28. Lexus Introduces First-Ever Collaborative Stop-Motion Film
!Lexus invited 212 Instagram influencers to participate
!Participants captured specific parts of the vehicle
!It was later compiled through the #LexusInstafilm
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#eventtechlive!
#eventtechlive

29. New York Magazine at #N Y F W
!Promotion of a new fashion blog, the Cut
!Branded Vehicles were used as shuttles for V.I.P. Guests
!Entry: Instagram an image using #thecutshuttle to win prizes
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#eventtechlive!
#eventtechlive

30. #ToyotaGiving at Lollapalooza
!Guests used blackboards to
share how they would help
their community or better
themselves
!Every Tweet and Instagram
post resulted in a $2
donation by Toyota
!#ToyotaGiving garnered
4,000 total Tweets and
Instagram posts
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#eventtechlive!
#eventtechlive

31. #Untamed by Mercedes-Benz
!The new CLA class
was approached
with an untamed
attitude
!Fans shared what
'Untamed' meant
to them
!The result: a social
media installation
in the center of
Paris
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#eventtechlive!
#eventtechlive

32. Kellogg’s InstaCurrency
!Where: Special K store
in Stockholm
!Guests were
encouraged to snap
Instagram photos
!The photos were then
used as currency for
a box of cereal
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#eventtechlive!
#eventtechlive

33. Thank You
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#eventtechlive!
#eventtechlive
#eventtechlive
!"#$%&'()%(*$%+,+*-.(!/0)&!10++2+,*-.(!/0)345+#eventtechlive!