2. REALTOR® PROFILE
Lee Boone
The Real Estate Depot
903-413-1794- CELL
972-234-2183- OFFICE
800-474-0460 -24 hr INFO LINE
Lee@TheRealEstateDepot.com
www.TheRealEstateDepot.com (Leasing Site)
www.TheRealEstateDepot.net (Listng Site is under Consturcton)
Texas A&M Commerce
NAR,TAR,METROTEX
I have the information:
I intend to sell your home for the maximum price in the minimum amount of time. To a certain
extent, achieving that goal is a numbers game. We need to create a richly detailed, spectacular
listing for your home, and then we need to put it in front of as many potential buyers as we
possibly can. Did you know that, as of 2009, nine out of every ten home buyers used the web to
fi nd their new home? In 2010, the percentage is predicted to increase even further. The number
of buyers who use the internet to fi nd their next home is increasing daily. The traffi c to online real
estate marketplaces is sky- rocketing. The power of the web is growing. And I have been able to
successfully establish myself online so that I am able to tap in to this steady stream of real estate
shoppers.
Over time, buyers’use of the Internet to search for homes has increased,
rising from 71% in 2003 to 90% in 2009. Even more importantly, the
share of buyers who reported using the Internet frequently to search for a
home has risen from 41% in 2003 to 76% in 2009
5. Price too low and you lose the value.
Price too high and you lose the buyers.
ASKING PRICE VS. SELLING PRICE
Strategically pricing your home to get it sold for the
most money in the least amount of tme
6. CRITICAL WEEKS WHEN A PROPERTY IS LISTED
Pricing correctly helps you strike a deal
when there is more competton for
your home.
7. PRICING VS. POTENTIAL BUYERS
Properly priced, you will have the possibility of many
more buyers competng for your property.
8. IMPORTANCE OF PRICING ON ULTIMATE PRICE
I will negotate on your behalf to help get the best price at the
best terms in the shortest amount of tme.
Over tme a home that has not been sold may
atract ofers below market value.
9. PREVIEW OF YOUR HOME
In additon to my eforts, the associates in
my ofce may be assistng me in locatng
buyers, showing and selling your home.
10. 90% of consumers use the internet to search
for their home
Reach the widest audience of potental buyers.
More buyers = beter chance of fnding one willing to
meet your terms, price and desired closing date.
ONLINE MARKETING PLAN OBJECTIVES
Source: Natonal Associaton of REALTORS®, Profle of Home Buyers and Sellers, 2009
11. 94.3% of recent movers said the
internet was becoming more
important than print.
NEW MOVER SURVEY
Source: Conducted by DME, Inc. for REALTOR.com® Findings, April 2008
YES – 94.3%
NO – 4.7%
12. 36% OF BUYERS FOUND A HOME VIA THE
INTERNET - UP FROM 8% IN 2001
Source: Natonal Associaton of REALTORS®, Profle of Home Buyers and Sellers, 2009
14. Signs 12%
Print ads 2%
Internet 36%
5
2002: Internet
surpassed print ads
2004: More buyers found their home
on internet than from signs
NAR 2009 PROFILE OF HOME BUYERS & SELLERS
HOW BUYERS FOUND THEIR HOME
Source: Natonal Associaton of REALTORS®, Profle of Home Buyers and Sellers, 2009
2009: The internet is THREE
TIMES as powerful as signs
15. For illustratve purposes. Varies by broker and region.
BEST OF ALL WORLDS
BUYERS WHO ARE
JUST ON
REALTOR.COM®
BUYERS WHO SEARCH
OUR LOCAL SITE AND
REALTOR.COM®
PRINT ADS
BUYERS SEARCH OUR LOCAL WEB SITE
I market to buyers
who are on our site
PLUS buyers who
have not yet picked a
broker.
16. TOTAL MONTHLY MINUTES SPENT ONLINE
(NATIONWIDE COMPARISON, in millions)
Source: comScore Media Metrix, August 2010
I focus on
REALTOR.com®
-
where more consumers
spend the most time
260
17. The REALTOR.com® Facebook® applicaton is a non-
intrusive way that I can keep my network apprised
of your listng
SOCIAL NETWORKING
19. 10/24/10
When you list your home with us, the top real estate consumer websites will
automatically market your listing on their site. We have formed these
Business relationships to help feature your home and get it sold quickly.
20. MOBILE BUYER MARKETING PLAN
Buyers driving through the neighborhood can:
- Find your home, get directions and a map
- Connect with me in one “click” to get details and make an appointment
HOW WILL I SHOWCASE YOUR HOME
TO THE MOST BUYERS?
Buyers who already want this locaton fnd me through REALTOR.com® iPhone marketng.
21. HOW WILL I SHOWCASE YOUR HOME
TO THE MOST BUYERS?
• Enable your home to rise to the top of the search
above all other homes by adding more photos
22. • I place my cell phone on multiple points to increase
buyer calls for your property
HOW WILL I SHOWCASE YOUR HOME
TO THE MOST BUYERS?
23. HOW WILL I SHOWCASE YOUR HOME
TO THE MOST BUYERS?
• I will make your home stand out with a video or virtual tour
Over 173 million
Americans watch videos
on the internet every
month
Source: comScore, January 2010: Top
U.S. Video Propertes by Videos Viewed.
24. OPEN HOUSES
•
Local and regional buyers make up
half of the market
•
I will market your open house where
most buyers are doing research in
the early part of the buying decision
•
Those who know the neighborhood
may refer their friends to your
home
30. TOP PRODUCER® MARKETING SYSTEM
Top Producer® Helps Convert
More Internet Buyers
INTERNET
INQUIRY
SOLD
NOT READY
TO BUY
TOP PRODUCER
FOLLOW-UP
READY
TO BUY
READY
TO BUY
31. ONLINE LISTING PERFORMANCE REPORT
• Weekly tracking report
shows how many buyers are
looking at your home
