Early Industrial Design, Raymond Loewy

1. Early Industrial Design
Early Industrial Design
What is design? What is design thinking?

2. Abraham Lincoln’s model

4. Drawing, sheet 2 of 5, U.S. Patent
No. 398984, issued March, 5, 1889,
for Reuben J. Spaulding's Flying
Machine. Consisting of wings and a
tail attached to a man, the man-
powered ornithoper device was
designed to make its wearer look
(and fly like) a bird.
Slice Toaster, 1920’s

6. Early Electric Toastmaster

11. Leonardo da Vinci, Flying Machine

12. Industrial Designer’s office, 1934

14. Gestetner Duplicating Machine, Model 66 (before and after Loewy), 1929

16. Raymond Loewy, Pencil sharpener, 1933

19. 6100 Steam Locomotive, 1939

20. Raymond Loewy, Bar car for the Pennsylvania Railroad's "Broadway Unlimited“
1937

21. Raymond Loewy, Lucky Strike (before and after Loewy), 1940-1942

23. Exxon final design, 1966

25. Loewy Designs

26. Loewy
Shell logo redesign
1967

29. 1963 Studebaker Avanti

30. Commander V-8
Starline Coupe,
1953

31. Studebaker 1940’s

32. Raymond Loewy, Sketch for Hupmobile

33. Raymond Loewy, Hupmobile, 1934

34. Hupmobile, 1934

35. 1946-1948 Lincoln Continental Coupe

36. Redesign,
“customized”
Cadillac
Transformation,
1959

38. Greyhound bus before re-design in 1940

39. Greyhound motor coach (conceptual Drawings)

40. Super Scenicruiser, 1954

41. Raymond
Loewy, Coca-
Cola bottle
(redesign),
1948

43. Raymond Loewy, Mini Push-Button Television, 1948

44. Raymond Loewy, Record Changer, Model UA16, 1961

45. Adaptations: Leonardo da Vinci’s motion studies, Raymond Loewy for NASA
Skylabs project 1967-73

46. Raymond Loewy, Study of device facilitating the transfer from working, 1968

47. Raymond Loewy, Space taxi for vehicular activity between dispersed
components (sketch), 1970

48. NASA’s Skylab
space station
interior
environment, 1974

51. Presidential aircraft "Air
Force One" before (left)
and after Loewy (right)
1962