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TWITTER 310: CUSTOM URL
SHORTENING CASE STUDY
     Social Media University, Global
          Lee Aase, Chancellor
             January 4, 2011
PREREQUISITES:
Social Media 110: 7 Ways to Shrink URLs
  Twitter 210: Vanity URL Shortening
CUSTOM URL EXAMPLES


• YouTube   - http://youtu.be/xoGQ5iv1hjU

• New York Times   - http://nyti.ms/gwi7wH

• CSPAN   - http://cs.pn/giXAam
STEPS TO CREATING

• Get   a Bit.ly Pro Account - It’s FREE

• Choose    and secure custom short domain

 • Get Top-Level     Domain List

 • Get    Creative

• Buy Your   Domain Name

• Add   custom domain, mapping domain to your account
TOP LEVEL DOMAINS
• Get   a list of your TLD options

 • Generic

 • Countries

• Brainstorm   Options - My choices were:

 • leeaa.se   - Sweden

 • sm.ug   - Uganda

 • leeaase.me    - Generic/International
THE SWEDEN OPTION
 For me, it was nice, short...and expensive
UGANDA
SM.UG would have been perfect, but...
LEEAASE.ME
The Economical Option - Reserved leeaase.com too
ON BIT.LY
Indicate your Custom Short Domain
Twitter 310: Custom URL Shortener Case Study
Twitter 310: Custom URL Shortener Case Study
Twitter 310: Custom URL Shortener Case Study
Twitter 310: Custom URL Shortener Case Study
Twitter 310: Custom URL Shortener Case Study
Twitter 310: Custom URL Shortener Case Study
MY FIRST CUSTOM URL
   http://leeaase.me/xmasletter2010
Twitter 310: Custom URL Shortener Case Study
Twitter 310: Custom URL Shortener Case Study
WHAT’S THE BENEFIT?


• Analytics   on clicks to your domain from short links

• Users   can click with confidence

• Brand   impressions even when users don’t click your short link
FOR FURTHER STUDY
   SMUG Twitter Curriculum

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Twitter 310: Custom URL Shortener Case Study