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Social Media: Why You Should
 Care, And How To Overcome
  Obstacles to a Successful
    Social Media Program
    PRSA Friday Roundtable

        Sept. 19, 2008
About Lee Aase

• Political Science, B.S.
• Manager, Syndication/
  Social Media
• Google/“Friend” me
Answering Your
       Questions
• Why should I care?
• What are social media?
• What is Mayo doing?
• How can I get started?
Changing Media
        Landscape
• Massive newspaper
  layoffs/buyouts
   • Star Tribune
   • Pioneer Press
   • Los Angeles Times
Star Tribune Values

• 1998: $1.2 billion
• 2006: $530 million
One Huge Contributor
And exactly how do
newspapers compete?
The Most Important
 Word in Web 2.0
PRSA Minneapolis 091908
PRSA Minneapolis 091908
PRSA Minneapolis 091908
PRSA Minneapolis 091908
PRSA Minneapolis 091908
PRSA Minneapolis 091908
PRSA Minneapolis 091908
PRSA Minneapolis 091908
PRSA Minneapolis 091908
PRSA Minneapolis 091908
PRSA Minneapolis 091908
PRSA Minneapolis 091908
PRSA Minneapolis 091908
PRSA Minneapolis 091908
PRSA Minneapolis 091908
PRSA Minneapolis 091908
PRSA Minneapolis 091908
PRSA Minneapolis 091908
PRSA Minneapolis 091908
PRSA Minneapolis 091908
PRSA Minneapolis 091908
PRSA Minneapolis 091908
PRSA Minneapolis 091908
PRSA Minneapolis 091908
PRSA Minneapolis 091908
PRSA Minneapolis 091908
PRSA Minneapolis 091908
PRSA Minneapolis 091908
PRSA Minneapolis 091908
PRSA Minneapolis 091908
PRSA Minneapolis 091908
PRSA Minneapolis 091908
PRSA Minneapolis 091908
PRSA Minneapolis 091908
PRSA Minneapolis 091908
PRSA Minneapolis 091908
PRSA Minneapolis 091908
PRSA Minneapolis 091908
PRSA Minneapolis 091908

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PRSA Minneapolis 091908