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PRSA Minneapolis 091908
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Lee Aase
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Presentation to the Fridsy Roundtable of the Minneapolis PRSA chapter
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PRSA Minneapolis 091908
1.
Social Media: Why
You Should Care, And How To Overcome Obstacles to a Successful Social Media Program PRSA Friday Roundtable Sept. 19, 2008
2.
About Lee Aase •
Political Science, B.S. • Manager, Syndication/ Social Media • Google/“Friend” me
3.
Answering Your
Questions • Why should I care? • What are social media? • What is Mayo doing? • How can I get started?
4.
Changing Media
Landscape • Massive newspaper layoffs/buyouts • Star Tribune • Pioneer Press • Los Angeles Times
5.
Star Tribune Values •
1998: $1.2 billion • 2006: $530 million
6.
One Huge Contributor
7.
And exactly how
do newspapers compete?
8.
The Most Important
Word in Web 2.0