Careers in search engine marketing are growing rapidly as digital advertising increases. Search engine marketing specialists are in high demand worldwide to manage online advertising campaigns and optimize them for maximum return on investment. The role requires strong analytical skills to interpret data and bidding strategies, as well as a marketing mindset to understand target audiences. While an MBA can be beneficial, on-the-job experience in search engine marketing through certification programs provides real-world feedback that can help one decide if an MBA is necessary. Salaries are competitive for search engine marketing specialists.

1. Careers in Search Engine Marketing

2. Google made around $21 billion in 2008. 99 percent of that was from search. All that jazz of Google Earth and Google Chrome gets its money from here !

3. Search Engine Marketing is an integral part of digital advertising today. But before we get into this, lets quickly look at growth of digital

5. How does it score as a career choice ?

6. Where else would you get 'live, as-it-happens' insight on market response to a brand.

7. Where else is there a bewildering gap in demand and supply

8. Isn't ALL advertising headed towards a contextual, dynamic pricing based environment Why not 'live' this right now by becoming a SEM specialist

9. Fifteen years back, the world started outsourcing software service to India. Seven year back, it was BPO. Today, the world outsources SEM to India. Look at the client list of some specialist agencies in India

12. At the end of the day, you are accountable for the profits of your campaign. So that 'owning up' and the 'buck stops with me' spirit has to be there.

15. And these are the skills our programs will help you to acquire