How to do link building in right way and whats the use of it? check out this presentation to know this in more details. SEO,Off page,Link building http://bit.ly/1zvilD3

1. Link Building
Anish Sapra

2. Why do we Need Links ?
• 1 Link to your site = 1 editorial
vote
• Difficult to obtain = More weight
• Links pointing to pages on your
site = overall rank improvement of
all pages.
• More links = More traffic

3. What Search Engines Read ?
• Link URLs
• Location (Geo)
• Anchor text (Keyword)
• Relevance of content
• Age of the site
• Swings / Trends in number of
incoming links

4. Basic Principles – Old School
• Attract Links Naturally
– Good & updated content will attract natural links.
• Manual link building
– 1 Way
– 2 Way aka Reciprocal
• Directory Submission
– Dmoz
– Yahoo
• Purchase links
– Webmasters
– Text-Link-Ads
– Buy-Ad-Links

5. Best Practices
• Include proper ‘Anchor Texts’
• Double Check – Is the page Spiderable ?
• Avoid “No-Follow” link providers
• Be Creative
• Look Over the Fence - Competition
• Long Lasting Links – Age
• Track your efforts

6. Valuation of a link
• Trustworthy Sites
– .Gov
– .Edu
– News Portals
– Ecommerce Classifieds
• Relevance
– Industry
• Site’s Ranking
– Own Keywords
– Competition

7. Advanced Research & SEO
• Advanced Operations
• Advanced Strategies
• Advanced Submissions

8. Advanced Operations
• Use of “Allin” feature
– Title
– Text
– URL
– Anchor
• Yahoo Site Explorer
– InLinks
• Pages Indexed

9. Advanced Strategies
• Link Baiting
– RSS
– Articles
– Online PR
– WikiPedia
• Blogs
• Multiple Static Domains
– Concept of One Page sites (twobhk.co.in, satyanet.in)
– Interlinking (Existing Domains)

10. Advanced Strategies Contd…
• 3 Way Reciprocal Linking
– B linking to C & C linking to A
• Reciprocal Tactics
– Email to Sites
– Offer Link to Content you liked
– Ask for a link for something they liked on your site.
– Result a link that looks organic and natural

12. Advanced Strategies Contd…
• Social Media & Viral
– Tata Indicom - Movement Against Hello Hello
• Use of Badge
• Active Profile with Videos, text and Online PR
• Media Updates

14. Advanced Strategies Contd…
• Affiliate Marketing
– Introduction
– Merchant & Publisher
– Shaadi.com
– Ad Units
• Text Ads
• Banner with Text / Anchor Links

15. Advanced Submission
• Keyword "add url"
• Keyword "add site"
• Keyword "add website"
• Keyword "add your site"
• Keyword "add a url"
• Keyword "add * url"
• Keyword "add * site"
• Keyword "add * website"
• Keyword "submit url"
• Keyword "submit site"
• Keyword "submit website"
• Keyword "submit your site"
• Keyword "submit a url"

16. Advanced Submission Contd…
• Keyword "submit a url"
• Keyword "submit * url"
• Keyword "submit * site"
• Keyword "submit * website"
• Keyword "suggest url"
• Keyword "suggest site"
• Keyword "suggest website"
• Keyword "suggest your site"
• Keyword "suggest a url"
• Keyword "suggest * url"
• Keyword "suggest * site"
• Keyword "suggest * website"

17. Avoid
• Link Farms
• Get 100000…. Links for X INR / USD
• Splitting your site
• Redirection & Use of 301
• Pay 10000….we will submit your site
• Result Guaranteed

18. Thanks!
Q&A