video

1. RESEARCH ABOUT
DIRECTORS
MR HYPE WILLIAMS

2. BACKGROUND KNOWLEDGE
HARNOLD WILLIAMS IS AN AMERICAN , FILM PRODUCER ,SCREEN WRITER WHO WAS BORN IN
QUEENS NEW YORK , HIS WORK HIS WIDELY VIEWED AS HE WORKS WITH THE LIKES OF WELL
KNOWN ARTISTS AND ACTORS/ ACTRESSES.
•HYPE WILLIAMS HAS DISPLAYED HIS WORK BY TAGGING LOCAL BILLBOARDS , STOREFRONTS
AND PLAYGROUNDS. HE EXCLAIMS THAT HIS INTERESTS OF COLOUR COME FROM THE USE OF
HIS GRAFFITI IMAGE TAG.
SOME OF THE AWARDS THAT HYPE WILLIAMS HAVE GAINED:
•BEST DIRECTOR OF THE YEAR (1996) FOR BUSTA RHYMES “WOOHA “ GET YOU ALL IN CHECK
•IMAGE AWARD 1997
•MTV VIDEO AWARD

3. COMMON CONVENTION FOR A HYPE WILLIAMS
MUSIC VIDEO'S
• IN HYPE WILLIAM MUSIC VIDEO'S HE LIKES TO PUSH THE BOUNDARIES WITH HIS USES OF COLOURS EDITING TECHNIQUES , IT IS
VERY EASY TO DISTINGUISH A MUSIC VIDEO THAT HAS BEEN DIRECTED FROM HYPE WILLIAM AS HE FREQUENTLY IN CORPORATES
PARTICULAR TECHNIQUES WHICH MAKES HIM STAND OUT SUCH AS THE LETTER BOX EFFECT , THIS IS WHERE HE HAS A MAIN
IMAGE IN THE MIDDLE AND THE SECOND IMAGE BEHIND IT , THIS CREATES THE EFFECT
• EXAMPLES INCLUDE:
LL COOL j ft. Jenifer
Lopez all I have
Beyoncé check
up on it
Neyo so sick

4. COMMON CODES AND CONVENTIONS
Fish Bow effect: This gives the viewers
the feeling that they have an intimate
relationship with the artist as like a fish
bowl you can get a clear vision to see
what movement the artist is doing
Fantasy Like effect : This is to focus
the viewers attention on the music as
it creates a dreamy like effect

5. HYPE WILLIAMS HAVE WORKED WITH A RANGE A POPULAR NAMES TO DIRECT SOME OF THE MOST EXTREME AND
MEMORABLE MUSIC VIDEOS HIS LIST OF WELL KNOWN ARTIST INCLUDES:
•JAY Z
•BEYONCÉ
•FUTURE
•BIGGIE SMALLS
•TUPAC SHAKUR
•JA RULE
•BABY FACE
•FLUNK MASTER FLEX
AND MANY WELL KNOWN ARTISTS THAT WAS PREVIOUSLY THE FACE OF HIP HOP AND IS STILL CURRENTLY
SINCE ANALYSING A RANGE OF HYPES MUSIC VIDEO IT IS EASY TO TELL THAT THERE WILL ALWAYS BE ROOM FOR
HIM THE MUSIC VIDEO MAKING INDUSTRY THIS IS BECAUSE HE IS EVER CHANGING HIS CODE AND CONVENTION
TO KEEP WITH THE CHANGING FACE OF A VERY IMPORTANT PART OF THE MUSIC INDUSTRY. IF A VIDEO IS MADE BY
HYPE WILLIAMS THERE IS A MASSIVE CHANCE THAT AT ONE POINT IT WAS NUMBER ONE SOMEWHERE.

6. HYPE WILLIAMS HAVE WORKED WITH A RANGE A POPULAR NAMES TO DIRECT SOME OF THE MOST EXTREME AND
MEMORABLE MUSIC VIDEOS HIS LIST OF WELL KNOWN ARTIST INCLUDES:
•JAY Z
•BEYONCÉ
•FUTURE
•BIGGIE SMALLS
•TUPAC SHAKUR
•JA RULE
•BABY FACE
•FLUNK MASTER FLEX
AND MANY WELL KNOWN ARTISTS THAT WAS PREVIOUSLY THE FACE OF HIP HOP AND IS STILL CURRENTLY
SINCE ANALYSING A RANGE OF HYPES MUSIC VIDEO IT IS EASY TO TELL THAT THERE WILL ALWAYS BE ROOM FOR
HIM THE MUSIC VIDEO MAKING INDUSTRY THIS IS BECAUSE HE IS EVER CHANGING HIS CODE AND CONVENTION
TO KEEP WITH THE CHANGING FACE OF A VERY IMPORTANT PART OF THE MUSIC INDUSTRY. IF A VIDEO IS MADE BY
HYPE WILLIAMS THERE IS A MASSIVE CHANCE THAT AT ONE POINT IT WAS NUMBER ONE SOMEWHERE.