1. Meet local people with shared interests when
and where it’s convenient
Getogether.me
Presentation for:
Presentation for:
Lean Startup Machine
Su day ece be
Sunday December 11 2011
0
Getogether.me - Lean Startup Machine NYC- Dec 2011 1

2. HYPOTHESIS
People are interested in a matching service that helps
them meet others who share their interests in their area,
especially for in-person activities like events & sports
No current app or service- not Meetup, Sonar or
Facebook- does this sufficientlyfor 1-1 meetups at
convenient times and for both broad and niche interests
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3. 1. Validating General Interest
GOOTB: 2 surveys, 75 people total
o In person: Starbuck’s & LSM
In‐person: Starbuck s & LSM
o 20‐50, urban NYC, digitally savvy, active
o Men & women Maybe
75%‐90% Interested No
Yes
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4. Validating General Interest
g
58% said they’d pay for it
$15/m
$10/m
$5/m
Getogether.me - Lean Startup Machine NYC- Dec 2011 4

5. 2. Validation Findings
g
o Facebook the only shared platform
o Openness to meeting new people varies by
Openness to meeting new people varies by
interest and gender
o Men and Women different interests
o Very broad range of niche interests
Very broad range of niche interests
o A few common interests: team sports/exercise,
going out, networking, general hanging out
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6. 3. Next: Facebook & Google Ads
g
Mix of targeted & generic
o Top interests: running biking museums music
Top interests: running, biking, museums, music
o Generic to meet people‐ gendered
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7. www.Getogether.me
Getogether.me - Lean Startup Machine NYC- Dec 2011 7

8. Successes & Key Challenges
SUCCESSES
o REAL INTEREST!
REAL INTEREST!
o Landing Up with Logo & Forwarded Domain!
o Google & Facebook Ads live‐ all new process!
CHALLENGES
1. My Team Bails!
2. Facebook & Google Ads don’t Work in Time!
2 F b k&G l Ad d ’ W k i Ti !
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9. LEARNINGS from LSM Dec. 2011
o BUILD‐ MEASURE – LEARN
o ITERATE
o HYPOTHESIS & ASSUMPTIONS > VALIDATE
o QUICK MVP FOR INTEREST = PROTOTYPE/ FAKE
LANDING FINE
NEXT:
o REAL ADS‐ GAUGE REAL INTEREST
o REALLY PAY?
o GIVE MORE INFO
GIVE MORE INFO
o NARROW INTO ONE NICHE
o REAL MVP‐ THEN TEST
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10. THANK YOU!
Getogether.me - Lean Startup Machine NYC- Dec 2011 10