Using Kickstarter to Run an MVP by Back to the Roots Nikhil Arora @nikhilarora Back to the Roots Alejandro Velez @bttrventures Back to the Roots The Lean Startup Conference 2013 http://leanstartup.co/

1. MAKING FOOD
PERSONAL AGAIN
@VelezAlejandro
@NikhilArora
Lean Startup December

2. THE BEGINNING
THE BEGINNING

3. FROM FRESH
FROM FRESH
MUSHROOMS TO KITS
MUSHROOMS TO KITS

4. A JOURNEY IN DESIGN
A JOURNEY IN DESIGN
2009
2010
2011
2013

5. THE MUSHROOM KIT
THE MUSHROOM KIT

8. 1
1
$248,873 raised
$248,873 raised
in 30 days
in 30 days

9. 2
2

10. 3
3

15. #AquaFarm

16. LESSON LEARNED:
LESSON LEARNED:
“Escoba nueva siempre
“Escoba nueva siempre
barre bien”
barre bien”
(New brooms always
(New brooms always
sweep clean)
sweep clean)

17. www.backtotheroots.com
@BTTRventures @NikhilArora @VelezAlejandro
facebook.com/backtotheroots