5. Leading Results Overview
§ï§âŻ Marketing services ïŹrm â coaching and consulting
§ï§âŻ 1:1 Coaching, Group Coaching
§ï§âŻ Fractional VP of Marketing
§ï§âŻ Social Media Coaching and Learning
§ï§âŻ Referral Marketing Coaching and Classes
§ï§âŻ Authorized Duct Tape Marketing coaches
§ï§âŻ OfïŹces in Boston and Philadelphia
§ï§âŻ Clients throughout North America
§ï§âŻ We help our clients stop wasting money on marketing that
does not create results
Tweet: #SCON12
6. Leading Results Core Marketing Mantra
§ï§âŻ Don't talk about the products you sell; talk about
the problems you solve. Â
§ï§âŻ Then talk about the remarkably different way that I
will experience working with you as you solve those
problems.
§ï§âŻ Be sure you tell me what I get; NOT what you do. Â
Because I don't have time to ïŹgure out if what I
need is what you do.
Tweet: #SCON12
8. Why do people use LinkedIN?
A.⯠They
 are
 looking
 for
 someone
Â
Or
B.⯠They want to be found by someone
9. 5 Keys to Success
§ï§âŻ Be Authentic, Genuine & Transparent
§ï§âŻ Show Value, Be Engaged, Contribute
§ï§âŻ Know your ideal customer/prospect proïŹle
§ï§âŻ Be crystal clear on your core message
§ï§âŻ Make sure your differentiation comes through
Tweet: #SCON12
10. Key Areas of Leverage
§ï§âŻ Credibility
§ï§âŻ Getting Found
§ï§âŻ Automation
§ï§âŻ Sales
§ï§âŻ Networking
§ï§âŻ Advertising
Tweet: #SCON12
13. 100% proïŹle completeness
§ï§âŻ Industry
§ï§âŻ Postal code
§ï§âŻ A current position with description
§ï§âŻ Two additional previous positions
§ï§âŻ Education
§ï§âŻ At least 5 skills
§ï§âŻ ProïŹle photo
§ï§âŻ At least 50 connections
§ï§âŻ A summary
Tweet: #SCON12
18. LinkedIn Company page - Overview
This public tab lists info such as:
§ï§âŻ Basic information about your company (e.g., location,
number of employees and industry)
§ï§âŻ Information about new hires and employees, including
the viewerâs degree of separation
§ï§âŻ Twitter and blog feeds plus a âfollow companyâ feature
Tweet: #SCON12
19. LinkedIn Company page - Careers
§ï§âŻ This is another public tab displaying job postings.
§ï§âŻ Premium Career Pages
" ⯠Deliver a custom experience - Your content adapts to
viewers, based on their LinkedIn proïŹles.
" ⯠Job seekers see jobs tailored to their backgrounds.
" ⯠Differentiate through rich content
Tweet: #SCON12
20. Company page - Product & Services
§ï§âŻ Post descriptions of your key products and services
§ï§âŻ Receive product and service recommendations
§ï§âŻ Add content such as videos and promotions
§ï§âŻ Purchase recommendation ads to showcase
recommendations for products and services and seek more
of them
§ï§âŻ Get the ârecommendâ button to place on your website
along with each of your products and services.
Tweet: #SCON12
21. LinkedIn Company page - Statistics
§ï§âŻ This is a private tab visible only to LinkedIn
members with administrator access to your
Company Pages.
Tweet: #SCON12
23. Key Areas of Leverage
§ï§âŻ Credibility
§ï§âŻ Getting Found
§ï§âŻ Automation
§ï§âŻ Sales
§ï§âŻ Networking
§ï§âŻ Advertising
Tweet: #SCON12
24. Credibility
§ï§âŻ Summary with details
§ï§âŻ Share expertise with answers to others' questions.
§ï§âŻ Write recommendations
" ⯠Get recommendations
§ï§âŻ Claim your vanity URL
Tweet: #SCON12
25. Getting Found
§ï§âŻ Capitalizing on Search Engine
Optimization
" ⯠Search engine optimize your proïŹle
§ï§âŻ Participate in Group Discussions and
relevant association groups
§ï§âŻ Answer Questions
Tweet: #SCON12
26. Sales
§ï§âŻ Connect with prospects
§ï§âŻ Integrate Sugar to the marketing/sales process
§ï§âŻ Stay in contact as people move
§ï§âŻ Use OpenLink to send messages to people to whom
you're not connected.
§ï§âŻ Leverage the power of LinkedIn
Groups.
§ï§âŻ Take advantage of advanced search
options.
Tweet: #SCON12
30. Automation
§ï§âŻ Integrate Sugar for updates
§ï§âŻ Use LinkedIn Today to keep track of industry news
§ï§âŻ Check in on "Network Updatesâ
§ï§âŻ Tie in Twitter ConnectionÂ
§ï§âŻ Take advantage of "Saved Searchesâ
§ï§âŻ Track Signals
Tweet: #SCON12
32. Bonus Tips
§ï§âŻ Make your blog/website links sexier.
§ï§âŻ Add a Follow Button
§ï§âŻ Export connections.
§ï§âŻ Add a video to your Company Page.
§ï§âŻ Rearrange your proïŹle
§ï§âŻ Use applications
Tweet: #SCON12
34. Bonus Tips
§ï§âŻ Make your blog/website links sexier.
§ï§âŻ Add a Follow Button
§ï§âŻ Export connections.
§ï§âŻ Add a video to your Company Page.
§ï§âŻ Rearrange your proïŹle
§ï§âŻ Use applications
Tweet: #SCON12
36. Bonus Tips
§ï§âŻ Make your blog/website links sexier.
§ï§âŻ Add a Follow Button
§ï§âŻ Export connections.
§ï§âŻ Add a video to your Company Page.
§ï§âŻ Rearrange your proïŹle
§ï§âŻ Use applications
Tweet: #SCON12
39. LinkedIN Best Practices Summary
âąâŻ
 ProïŹle
 â
 links,
 keywords,
 descrip;ve
Â
âąâŻ
 Status
 updates
 (+TwiBer)
Â
âąâŻ
 Repurpose
 content
 â
 Slideshare,
 YouTube
Â
âąâŻ
 Connect
 with
 clients
 &
 prospects
Â
Â
âąâŻ
 Search
 for
 leads
 â
 Ideal
 Customer
 ProïŹle
Â
âąâŻ
 Recommend
 clients,
 partners
Â
âąâŻ
 Use
 Groups
Â
âąâŻ
 Ques;ons
 and
 Answers
Â
âąâŻ
 Adver;se
Â
Tweet: #SCON12
40. Offers:
" Complete my eval â get a copy of slides tonite
" On the eval:
»⯠Sign up for marketing tips newsletter
»⯠Ask for a free 45 minute marketing review
»⯠Ask for follow up if you need marketing help â social media
or otherwise.
4/26/12