This document discusses maximizing brand power online through social media and LinkedIn. It notes that social media allows for quick, efficient, and cheap communication to a wide audience. It recommends that businesses create a LinkedIn profile to connect with other professionals and improve search engine optimization. The document provides tips for using LinkedIn such as adding a professional photo and job description, joining relevant groups, creating updates, and using LinkedIn for research.

1. Maximising your
Brand Power
Online
Heidi Alexandra Pollard
www.UQpower.com.au

2. Communication Definition
-Oxford Dictionary
-Means of imparting or exchanging,
sending or receiving information,
by writing, speaking or using some
other medium
eg: telephone, television.

3. Why Online & Social Media?
• The online world and social media is simply another
step in the evolution of communication.
• The ability for social media to provide a 'one to many'
vehicle which can amplify to a 'many to many'
communication of ideas and content now means there is
scope for businesses (and individuals) to spread their
message
quickly,
efficiently
and
cheaply.

4. What percentage of Hunter businesses do you think have
a dedicated website?
Are you surprised about
the low number of
companies in the
Hunter Region who
have a dedicated
website?
Who’s taking advantage locally?
Based on research by the Hunter
Research Foundation 2014

5. What percentage of Hunter businesses do you think use
social media to market their business?
Are you surprised about
the low number of
companies in the
Hunter Region taking
advantage of low-cost
to free advertising?
Who’s taking advantage locally?
Based on research by the Hunter
Research Foundation 2014
37%
Of companies use social
media to market their
business

6. What percentage of Hunter businesses do you think use
the internet for business related research?
Who’s using technology?
Based on research by the Hunter
Research Foundation 2014
72%
Of people have used the
internet for business
related research in the
past 12 months

7. What percentage of Hunter businesses do you think use
the internet for business banking and purchasing?
Who’s using technology?
Based on research by the Hunter
Research Foundation 2014
79%
Have used the internet
for banking and to pay
bills or buy goods over
the past 12 months

8. The challenge then for business
owners and professionals is in the
online world is not
‘if’ they should use
the technology.
It is what can they
do to ensure they
stand out.stand out.

9. • So let’s look at the #1 place to start if you are
yet to dip your toe online and with social media
The #1 place for business to be

10. • LinkedIn is a professional online networking tool
that works particularly well for business-to-
business (B2B) relationships.
• It is like a directory of valuable business
contacts and, just as with ‘offline’ networking,
you get to choose who you connect with.
• LinkedIn allows you to find people
based on their profession, keywords,
companies, education etc which
makes it an extremely effective tool.
What is

11. What is
• LinkedIn has great Search Engine Optimisation
(SEO) and therefore ranks very high on Google.
So, when you search for a name on Google or any
other search engine, you will usually come across
that person’s LinkedIn profile (if they have one).
• LinkedIn like any business relationship is still about
give and take. It does take a bit of work (10
minutes every 2 days) to get the best results.

12. Why choose
• LinkedIn is an incredible tool for building
visibility and community on the web.
• It’s the largest professional network, with over
300 million contacts.
• That’s a lot of opportunities to build your brand,
succeed professionally and stand out as
Unique.
• If you don’t yet have a company website you
can use LinkedIn to ensure there is information
about you and your business available online.

13. to improve your UQ

14. Add a position
Create a compelling profile, not a resume rehash!
Update your employment history and professional
accomplishments. Be sure to include your current
position or job title and make sure it is aligned with
your ONE THING – your UQ factor you want to be
known for.

15. 7
Secret Tip
Add in what you do or your tagline – not just your title –
it’s a great for keywords.
The more skills and job titles that match recruiter or
business searches for candidates, partners and
suppliers, the higher volume of traffic your profile will
receive. In turn, better traffic means you’re more likely
to be the target of a new connection or opportunity.

17. Add a photo
A professional looking photo or ‘headshot’ means
you are putting your best foot (or face) forward. It
also means people will recognise you which adds
to the Know, Like and Trust factor. And when
meeting up for a coffee with someone you met on
LinkedIn you can spot them – avoids awkward
approaches with strangers!

18. People are visual
Take a look at this eye
pattern research for
a LinkedIn page.
Notice how the eye
lingers much longer
on the photo that
anywhere else on
the page.
That’s why you need
a great headshot.

19. Join and interact
in relevant groups
A great feature of LinkedIn is its groups. There are
literally thousands of groups on LinkedIn where
people discuss different topics. A great strategy is to
join and participate in group discussions that your
target market is part of. Demonstrate your expertise
and position yourself as an expert. This will build
trust and attract more business. Or create your own!

20. Group interaction tips
•Answer questions to highlight your subject
expertise
•Communicate. Show interest. Look for ways to
help.
•Be your UQ self. Be real. Be yourself.
•Don’t always be in selling mode!
•Have fun!

21. Create a business page
People can find you based on the keywords that you
use, and likewise you can search for potential strategic
alliance partners, find people and businesses in the
same industry and email people directly without having
to go through numerous channels. A LinkedIn
Business page can act as an extra website so people
can find out more about what you do. You can also
post updates and information and read reports on the
people that are viewing your page. Oh and share it!

22. Keep it fresh
•Aim to update it 1-3 times per week
•Start with an action verb
•Include links to articles and presentations
•Update status – strictly business (this is not FB!)

25. • Use LinkedIn to do research about people. For example,
if you about to meet with the CEO of Goldmine Co. you
can look him up on LinkedIn and find out more about him
before your meeting.
• All recruitment companies use LinkedIn to find and
screen suitable candidates.
• Remember to link your company website, business card,
email signature to your LinkedIn page.
• Make contact with potential clients or joint venture
partners – remember to follow up and follow through with
offline activities too!
What else can I do with

26. BEST TIMES WORST TIMES
7am – 9am 10pm – 6am
5pm – 6pm
Best times to use

27. • So let’s look at the #2 place to start if you are ready
to really boost your business brand and profile using
social media is:
• Our own web hit experience
- Before UQTV (2013) 5,000 hits per month
- After UQTV (2014) 50,000 hits per month
The #2 place for business to be

28. What’s your next move?

29. Want more?
Contact us: support@UQPower.com.au
Follow us: Twitter: @UQPower
Facebook https://www.facebook.com/UQpower
LinkedIn http://www.linkedin.com/company/uq-power
Resources: http://www.uqpower.com.au