FUNdamentals is a tutoring service that incorporates fun activities into small group tutoring sessions for students ages 8-18. It operates in the Austin area and aims to make tutoring affordable for all through flexible pricing and subsidies. While revenues are estimated at $120,000 annually, expenses of $158,400 mean annual grants or sponsorships of $38,400 are needed to cover the costs of facilities, advertising, and tutor wages. The competitive advantages include active group learning options, school partnerships, and flexible pricing tailored to families' needs.