A call to action effectively engages the audience, generates leads and offers value. Here is a guide to Landing Page Call to Action buttons that convert.

1. Landing Page Call to Action Buttons that Convert

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Get your campaign objectives right
Get a call to action that will guide your
users to the very goal that you want them
to do will not be that difficult.
Have Actionable words on CTAs
The words should entice the reader and
urge him to click. They shouldn’t be
complicated.
Have only 1 primary CTA on one page
Primary call to action defines what your
campaign objective is and what you are
offering to your viewers in return.
Use CTAs Above & below the fold
It should be within the vision field of a
web visitor. You must have your call to
action both above and below the fold:
Add a sense of urgency
A call to action button which has a sense
of urgency gets the consumer to think,
‘What if I miss this opportunity?’.
Landing Page Call to Action Buttons that Convert
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Keep the CTA to the point
it should be to the point…too many words
may be overwhelming for a few.
Grab their attention with Size and
Contrasting Color
Larger elements on a webpage in relation
to the surrounding ones draw a readers’
attention better.
Use Contact number as a Call to Action
Implementing a phone number call to
action makes it easy for visitors to take an
action immediately.
Use Directional Cues
Its gives us a sense of direction and
guides us to look and concentrate on the
more important aspect of the landing
page, which is the call to action.
Have CTAs that add credibility
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Landing Page Call to Action Buttons that Convert
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