This PPT presents the 14 best practices about designing your Landing Pages. It is beneficial for marketer who wish to design conversion optimized landing pages for their business websites or ad campaigns on Google.

1. Tips to Get your
Landing Pages Right14

2. 1. Maintain Message Match
• There must be a message match between the ad copy and Landing Page.
2
Ad Copy
Landing Page
Read the Original Article on Landing Pages Best Practices Here

3. • Ensure that the main headline of the landing page reflects the message
conveyed in the campaign.
3
2. Message Match must become evident
immediately
• Don’t make the people work to find the connection.
Read the Original Article on Landing Pages Best Practices Here

4. 3. Get rid of the Navigation Bar
• We design the Landing Page to drive an action.
• Irrelevant elements would just distract the visitors from taking that action.
4
• Giving a navigation bar is like making your Landing Page compete with other
more interesting elements on the navigation bar.
Read the Original Article on Landing Pages Best Practices Here

5. 5
• Each element of the page (title, copy, video/media element, etc.) should
be tightly aligned with the said objective.
4. Stick to One Point
Read the Original Article on Landing Pages Best Practices Here

6. 5. Visible Call-to-Action (on the 1st fold)
• Have a persuasive CTA above the fold.
• Call-to-action Button or Message must be distinct (contrasting colours will
work).
• Don’t use a generic CTA like ‘Submit’. That is a conversion killer. Use
specific ones, like ‘Download Whitepaper Now!’, instead.
• Check out the Landing Page on the next slide.
6Read the Original Article on Landing Pages Best Practices Here

7. 7
Form with CTA
Read the Original Article on Landing Pages Best Practices Here

8. 6. Have Relevant Media Elements
• Media Elements are Interactive, and can help capture visitors’ interest
8Read the Original Article on Landing Pages Best Practices Here

9. 6. (contd…) But, don’t overdo them
9
• Keep your landing pages simple and focused
• Avoid making them cluttered with too much of information, media
elements, pictures, etc.
Read the Original Article on Landing Pages Best Practices Here

10. What’s wrong with that LP?
• Gaudy Color Combination – Use only a 2-3 colors on your Landing Pages
(color scheme similar to your website/logo).
• Too Many Images – If there was just one image congruent with the LP
objective, that would have done the trick.
10
• Video would have helped – But, it’s hidden behind all the other
brighter elements.
• No specific CTA – The page does not have a CTA which might confuse
the visitor.
Read the Original Article on Landing Pages Best Practices Here

11. 7. Keep it Uncluttered
• Go minimalistic.
• You would have more chances of driving a specific action that way.
11
This page has
too many
unnecessary
elements
Read the Original Article on Landing Pages Best Practices Here

12. 8. Keep the Copy Short and Precise
• Come straight to the point; don’t play unnecessarily with words.
But, don’t be afraid of going beyond the 1st fold.
• Check out the landing page on the next slide for instance: It has two folds;
but each is complete in itself, and the content is not overwhelming.
• The trick is ‘Have a CTA in the 1st fold for people who don’t want to read’,
• For those who want to know more ‘Have some more info and another
CTA in the second fold.’
12Read the Original Article on Landing Pages Best Practices Here

13. 13
1st Fold
2nd Fold
Read the Original Article on Landing Pages Best Practices Here

14. 9. Have Client Testimonials
• This would add credibility to your landing page.
• Use Authentic ones. Check out this LP again. (There are names,
designations, companies and images of the clients.)
• Use the ones Relevant to Landing Page objective.
• For instance, if you have two different client testimonials for Landing
Pages and Lead management, put them in respective Landing Pages.
• Check out the Landing Page on the next slide.
14Read the Original Article on Landing Pages Best Practices Here

15. Testimonials Example:
15
1st Fold of the Landing Page
2nd Fold of the Landing Page
Read the Original Article on Landing Pages Best Practices Here

16. 10. Collect only the Most Vital Information
• It is ideal to have a short form, asking for only vital information.
• For instance, in your LP for Newsletter Subscription, minimal details would
suffice. (For instance, Name and Email).
• The details you would ask would depend on your product/service as well.
16Read the Original Article on Landing Pages Best Practices Here

17. 11. SEO of Landing Pages
• The Landing Pages are Webpages as well right; so search engines would
index them.
• Therefore you should put in keyword rich titles and meta-descriptions for
the page.
17Read the Original Article on Landing Pages Best Practices Here

18. 12. Phone Number and Logo
• Logo would help people associate your Landing Page with your business.
No need to link it to your website home page though.
• Phone Number – This would be another way for prospective customers to
reach you.
18Read the Original Article on Landing Pages Best Practices Here

19. 13. A/B Testing
• Always track your Conversions – Only then you would know if your
Landing Pages are working or not.
• Conduct A/B Tests to analyze various elements of Landing Pages.
• Test only one element at a time – This would help you determine
correctly what is working.
19Read the Original Article on Landing Pages Best Practices Here

20. 14. Other CTA Best Practices
• Use Bright/Contrasting Color for CTA.
• If you have two folds, have CTAs in both of them.
• The CTA copy should flow with the Landing Page copy.
• Instead of using a boring ‘Submit’, use ‘Action Specific CTAs’, like ‘Download
E-book’
• Check out the Landing Page on the next slide
20Read the Original Article on Landing Pages Best Practices Here

21. CTA Example:
21Read the Original Article on Landing Pages Best Practices Here

22. CTA Tip:
• If you have 2 CTAs, make the more important one brighter
22
Brighter in
color
Read the Original Article on Landing Pages Best Practices Here

23. Generate, Nurture and Follow your Leads
Software for Marketing and Lead Generation teams
Start Creating Unlimited
Landing Pages Now
Sign Up for Free