Facebook has finally rolled out video ads for big brands. Take a look at this presentation for more information.

1. Facebook
Video Ads
are finally here!!
Read the original post
here!

2. Premium Video Ads in News Feeds – Now only for BIG
BRANDS
 15 seconds video ad on both desktop and
mobile.
 Designed for advertisers to reach a large audience
with high-quality sight, sound and motion.
 Starts playing without sound as it
appears on the screen. Stops playing if
you scroll past.
 A slight tap on the video will expand it
to view full-screen with sound

3. Video Ads - benefits to the
advertisers
Brands can engage their audience/fans
with compelling video experience

4. Facebook working with Ace Metrix
To evaluate how engaging the creative is for each ad; before they go
live.
The two will evaluate
the ads in terms of:-
• Meaningfulness
• Emotional resonance
• Watchability

5. Key features of Video Ads
• Scheduling of Ads – allows advertisers to select
the day and time of the ad launch.
• Set up of promotion’s reach and frequency -
enables a marketer to space out its campaign across
several weeks, hence , driving engagement and
curiosity among customers.

6. With LeadSquared,
capture, manage & engage your leads till they convert
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