Marketers need not panic with Facebook organic reach drop. Here are some ways to popularize your brand page.

1. Facebook Organic Reach Drop

2.  Deluge of Content
An average user is exposed to 1500
potential pieces of content every time they
log in.
Therefore, Facebook is trying to cut this
clutter!
Why is this happening?

3. Why is this happening?
 Facebook is taking feedback from people about the kinds of posts that they want
to see.

4. The Facebook Organic Reach has dropped by how much?
Graph by EdgeRankChecker

5. Now, how to counter organic reach drop?

6.  Invest in ads, if you aren’t already
Make use of custom
and lookalike audience

7.  Post at the right time
Facebook’s insights
allow you to know
exactly on what day
of the week, what’s
the best time to
post.

8.  Drive traffic/engagement from other channels to your Facebook page
1. Use embedded posts to
bring people from blog to
FB.
2. Create fun surveys and
ask people on your brand
page, instead of through
mails.
3. Target those who have
already visited your page.

9.  Use groups
Create groups to reach people
who really care about you.
This might give more visibility
amongst people who actually
care to see that information.

10.  Stop chasing likes
Go after the Quality of the likes, not the
quantity

11.  Look at other Social Networks
Find out where your target
audience hangs out, and
follow them there.

12.  Find out what kinds of post work the best for you and then share more of
them
Videos – Photos – Status – Link Posts
Check your insights page
for what works the best
and share accordingly.

13.  Post frequently
Post 4-5 times per-day
Use the golden rule 3:1:1
3 – Interesting posts relevant to your
audience
1 – Soft promotion
1 – Hard promotion

14. With LeadSquared,
capture, manage & engage your leads till they convert
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