SlideShare ist ein Scribd-Unternehmen logo
1 von 10
LeadLife Solutions - Funnel Fixer

Nour Group Inc. Case Study
How the Nour Group Inc. closed a $48,000 engagement in
one week using LeadLife
Is your website a black hole?

 Do you know which prospects are coming to your website?

 If so, do you know how they got there?

 How long did they stay on your site?

 Most importantly, what company do they work for?

 Which pages and resources did they look at?

 Why spend precious time and money building a website if
  you’re not capturing new prospects crawling your site?
Outdated Lead Management Process


                 Spreadsheets / CRM Database

   Email



  Website




  Banner ads



   Events



Existing Lists                                 How to Generate &
                                                 Qualify Leads?

                   Sales Team
Is your website a black hole?

 A recent Marketing Sherpa case study revealed b2b companies can increase
  leads 296% by analyzing web traffic. The question is how…

 The common approach to marketing (passing all leads to sales for a phone call)
  has become outdated, ineffective and costly.

 Businesses need new tools that go well beyond simple statistics and measure true
  engagement – just because they are on your website, doesn’t mean they are ready
  to buy.

 The key is to turn these anonymous visitors into known leads via form conversion
  and then nurturing them with specific campaigns based on the pages they visited
  and their actions on your site. This approach will:

           Increase lead conversion rates
           Improve sales efficiency
           Reduce cost of sale
           Reduce lead leakage
http://www.relationshipeconomics.net/

David Nour – CEO, The Nour Group, Inc.
Senior Management Advisor | International Speaker |
Best Selling Author

David Nour is a social enterprise strategist and the
thought leader on Relationship Economics® - the
quantifiable value of business relationships.

The Nour Group, Inc. has attracted consulting clients such as KPMG, Siemens, Disney, HP,
and over 100 marquee organizations in driving unprecedented growth through unique return on
their strategic relationships.

David annually delivers 50 global keynotes at leading industry association conferences,
corporate meetings, and academic forums. He is often a guest lecturer at the Goizueta
Business School at Emory University and Georgia Tech’s College of Management.

David’s unique perspective and independent insights on Relationship Economics® have been
featured in a variety of prominent blogs and publications including The Wall Street Journal, The
New York Times, FastCompany, Knowledge@Wharton, Associations Now, Entrepreneur and
Success magazine.
The Nour Group, Inc. was losing prospective business due to their inability to
           identify and communicate in a timely manner with all inbound prospects.


›   Maximize Inbound Lead Generation - The Nour Group, Inc. lost prospective business due
    to their inability to identify and communicate in a timely manner with all inbound prospects.

›   Improve Awareness - The Nour Group, Inc. marketing team knew they needed to improve
    their prospect relationships by:

     ›    Delivering relevant information to prospects.
     ›    Building a segmented targeted audience.
     ›    Building credibility through thought leadership with the decision-makers.

›   Improve Segmentation - By segmenting their audience and nurturing them with relevant and
    specific information, The Nour Group, Inc. knew they could significantly improve engagement
    with their prospects.
LeadLife and The Nour Group, Inc. developed a two-step solution:


›1st Step – Install Funnel Fixer, enabling The Nour Group, Inc. to identify
anonymous leads that were visiting their website to evaluate their offerings.

    ›   These leads – new and some that had been dormant – were identified in real-time by
        their digital behavior, providing critical and timely information to the marketing team.


›2nd Step – Install LeadLife, enabling The Nour Group, Inc. to build
meaningful, relevant lead nurturing campaigns. Used segmented audiences
to automatically add prospects to the right nurturing campaign.

    ›   Together, LeadLife and The Nour Group, Inc. used existing content resources and
        materials to develop robust nurturing campaigns that build credibility and increase
        awareness for The Nour Group, Inc.
› LeadLife’s Funnel Fixer provided a real-time stream of information to The
  Nour Group, Inc. generating 15 new leads on the first day.

› The Nour Group, Inc. was able to engage with a prospect within hours of
  having the lead identified by the Funnel Fixer – leading to a $48,500
  engagement closed in the first week they started using the Funnel
  Fixer.

› “I have LeadLife’s Funnel Fixer permanently up in Firefox and refresh it
  periodically during the day to see who’s visiting and their behaviors.” -
  David Nour, CEO, The Nour Group, Inc.

View the case study online:
http://www.leadlife.com/index.php/project/nour-group
 Free tool reveals WHO is visiting…

 WHAT they are interested in and

 WHEN they are reviewing your sales and
  marketing materials to identify qualified prospects
  and improve sales and marketing intelligence.
 Within just a few minutes, Funnel Fixer will provide your
  sales team with the intelligence needed to personalize
  sales calls to the unique needs of each prospect

 Funnel Fixer offers functionality for detailed page
  tracking including time spent on pages, search words
  used, referring URLs, company information and links to
  LinkedIn. Daily emails with visitor detail are pushed to
  company users’ inboxes.
Contact LeadLife

Interested in learning more?

             Funnel Fixer Reviews:

       ClickNewz - http://bit.ly/L7V2gs
    DemandGen Report - http://bit.ly/MkL0ao

      Contact us to Schedule a Demo

             www.LeadLife.com

               1.800.680.6292

                Follow/Share:

Weitere ähnliche Inhalte

Mehr von LeadLife Solutions

Real World Rules for Lead Scoring & Prioritization
Real World Rules for Lead Scoring & PrioritizationReal World Rules for Lead Scoring & Prioritization
Real World Rules for Lead Scoring & PrioritizationLeadLife Solutions
 
Lead Lifecycle Management: Finding, Creating and Managing Your Leads
Lead Lifecycle Management: Finding, Creating and Managing Your LeadsLead Lifecycle Management: Finding, Creating and Managing Your Leads
Lead Lifecycle Management: Finding, Creating and Managing Your LeadsLeadLife Solutions
 
Finding & Nurturing the Right Prospects
Finding & Nurturing the Right ProspectsFinding & Nurturing the Right Prospects
Finding & Nurturing the Right ProspectsLeadLife Solutions
 
A Marketers Blueprint To Successful Lead Management
A Marketers Blueprint To Successful Lead ManagementA Marketers Blueprint To Successful Lead Management
A Marketers Blueprint To Successful Lead ManagementLeadLife Solutions
 
Making Lead Scoring & Nurturing Work
Making Lead Scoring & Nurturing WorkMaking Lead Scoring & Nurturing Work
Making Lead Scoring & Nurturing WorkLeadLife Solutions
 

Mehr von LeadLife Solutions (6)

Best Practices: Landing Pages
Best Practices: Landing PagesBest Practices: Landing Pages
Best Practices: Landing Pages
 
Real World Rules for Lead Scoring & Prioritization
Real World Rules for Lead Scoring & PrioritizationReal World Rules for Lead Scoring & Prioritization
Real World Rules for Lead Scoring & Prioritization
 
Lead Lifecycle Management: Finding, Creating and Managing Your Leads
Lead Lifecycle Management: Finding, Creating and Managing Your LeadsLead Lifecycle Management: Finding, Creating and Managing Your Leads
Lead Lifecycle Management: Finding, Creating and Managing Your Leads
 
Finding & Nurturing the Right Prospects
Finding & Nurturing the Right ProspectsFinding & Nurturing the Right Prospects
Finding & Nurturing the Right Prospects
 
A Marketers Blueprint To Successful Lead Management
A Marketers Blueprint To Successful Lead ManagementA Marketers Blueprint To Successful Lead Management
A Marketers Blueprint To Successful Lead Management
 
Making Lead Scoring & Nurturing Work
Making Lead Scoring & Nurturing WorkMaking Lead Scoring & Nurturing Work
Making Lead Scoring & Nurturing Work
 

Kürzlich hochgeladen

The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...Aggregage
 
Nanopower In Semiconductor Industry.pdf
Nanopower  In Semiconductor Industry.pdfNanopower  In Semiconductor Industry.pdf
Nanopower In Semiconductor Industry.pdfPedro Manuel
 
Building AI-Driven Apps Using Semantic Kernel.pptx
Building AI-Driven Apps Using Semantic Kernel.pptxBuilding AI-Driven Apps Using Semantic Kernel.pptx
Building AI-Driven Apps Using Semantic Kernel.pptxUdaiappa Ramachandran
 
How Accurate are Carbon Emissions Projections?
How Accurate are Carbon Emissions Projections?How Accurate are Carbon Emissions Projections?
How Accurate are Carbon Emissions Projections?IES VE
 
AI You Can Trust - Ensuring Success with Data Integrity Webinar
AI You Can Trust - Ensuring Success with Data Integrity WebinarAI You Can Trust - Ensuring Success with Data Integrity Webinar
AI You Can Trust - Ensuring Success with Data Integrity WebinarPrecisely
 
Comparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and IstioComparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and IstioChristian Posta
 
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDEADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDELiveplex
 
Bird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystemBird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystemAsko Soukka
 
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IES VE
 
Computer 10: Lesson 10 - Online Crimes and Hazards
Computer 10: Lesson 10 - Online Crimes and HazardsComputer 10: Lesson 10 - Online Crimes and Hazards
Computer 10: Lesson 10 - Online Crimes and HazardsSeth Reyes
 
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...UbiTrack UK
 
UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7DianaGray10
 
Empowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership BlueprintEmpowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership BlueprintMahmoud Rabie
 
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...DianaGray10
 
20230202 - Introduction to tis-py
20230202 - Introduction to tis-py20230202 - Introduction to tis-py
20230202 - Introduction to tis-pyJamie (Taka) Wang
 
UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6DianaGray10
 
UiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation DevelopersUiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation DevelopersUiPathCommunity
 
Igniting Next Level Productivity with AI-Infused Data Integration Workflows
Igniting Next Level Productivity with AI-Infused Data Integration WorkflowsIgniting Next Level Productivity with AI-Infused Data Integration Workflows
Igniting Next Level Productivity with AI-Infused Data Integration WorkflowsSafe Software
 

Kürzlich hochgeladen (20)

The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
 
Nanopower In Semiconductor Industry.pdf
Nanopower  In Semiconductor Industry.pdfNanopower  In Semiconductor Industry.pdf
Nanopower In Semiconductor Industry.pdf
 
Building AI-Driven Apps Using Semantic Kernel.pptx
Building AI-Driven Apps Using Semantic Kernel.pptxBuilding AI-Driven Apps Using Semantic Kernel.pptx
Building AI-Driven Apps Using Semantic Kernel.pptx
 
How Accurate are Carbon Emissions Projections?
How Accurate are Carbon Emissions Projections?How Accurate are Carbon Emissions Projections?
How Accurate are Carbon Emissions Projections?
 
20230104 - machine vision
20230104 - machine vision20230104 - machine vision
20230104 - machine vision
 
AI You Can Trust - Ensuring Success with Data Integrity Webinar
AI You Can Trust - Ensuring Success with Data Integrity WebinarAI You Can Trust - Ensuring Success with Data Integrity Webinar
AI You Can Trust - Ensuring Success with Data Integrity Webinar
 
Comparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and IstioComparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and Istio
 
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDEADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
 
Bird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystemBird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystem
 
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
 
Computer 10: Lesson 10 - Online Crimes and Hazards
Computer 10: Lesson 10 - Online Crimes and HazardsComputer 10: Lesson 10 - Online Crimes and Hazards
Computer 10: Lesson 10 - Online Crimes and Hazards
 
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
 
UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7
 
Empowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership BlueprintEmpowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership Blueprint
 
20150722 - AGV
20150722 - AGV20150722 - AGV
20150722 - AGV
 
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
 
20230202 - Introduction to tis-py
20230202 - Introduction to tis-py20230202 - Introduction to tis-py
20230202 - Introduction to tis-py
 
UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6
 
UiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation DevelopersUiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation Developers
 
Igniting Next Level Productivity with AI-Infused Data Integration Workflows
Igniting Next Level Productivity with AI-Infused Data Integration WorkflowsIgniting Next Level Productivity with AI-Infused Data Integration Workflows
Igniting Next Level Productivity with AI-Infused Data Integration Workflows
 

The Nour Group, Inc. Case Study

  • 1. LeadLife Solutions - Funnel Fixer Nour Group Inc. Case Study How the Nour Group Inc. closed a $48,000 engagement in one week using LeadLife
  • 2. Is your website a black hole?  Do you know which prospects are coming to your website?  If so, do you know how they got there?  How long did they stay on your site?  Most importantly, what company do they work for?  Which pages and resources did they look at?  Why spend precious time and money building a website if you’re not capturing new prospects crawling your site?
  • 3. Outdated Lead Management Process Spreadsheets / CRM Database Email Website Banner ads Events Existing Lists How to Generate & Qualify Leads? Sales Team
  • 4. Is your website a black hole?  A recent Marketing Sherpa case study revealed b2b companies can increase leads 296% by analyzing web traffic. The question is how…  The common approach to marketing (passing all leads to sales for a phone call) has become outdated, ineffective and costly.  Businesses need new tools that go well beyond simple statistics and measure true engagement – just because they are on your website, doesn’t mean they are ready to buy.  The key is to turn these anonymous visitors into known leads via form conversion and then nurturing them with specific campaigns based on the pages they visited and their actions on your site. This approach will:  Increase lead conversion rates  Improve sales efficiency  Reduce cost of sale  Reduce lead leakage
  • 5. http://www.relationshipeconomics.net/ David Nour – CEO, The Nour Group, Inc. Senior Management Advisor | International Speaker | Best Selling Author David Nour is a social enterprise strategist and the thought leader on Relationship Economics® - the quantifiable value of business relationships. The Nour Group, Inc. has attracted consulting clients such as KPMG, Siemens, Disney, HP, and over 100 marquee organizations in driving unprecedented growth through unique return on their strategic relationships. David annually delivers 50 global keynotes at leading industry association conferences, corporate meetings, and academic forums. He is often a guest lecturer at the Goizueta Business School at Emory University and Georgia Tech’s College of Management. David’s unique perspective and independent insights on Relationship Economics® have been featured in a variety of prominent blogs and publications including The Wall Street Journal, The New York Times, FastCompany, Knowledge@Wharton, Associations Now, Entrepreneur and Success magazine.
  • 6. The Nour Group, Inc. was losing prospective business due to their inability to identify and communicate in a timely manner with all inbound prospects. › Maximize Inbound Lead Generation - The Nour Group, Inc. lost prospective business due to their inability to identify and communicate in a timely manner with all inbound prospects. › Improve Awareness - The Nour Group, Inc. marketing team knew they needed to improve their prospect relationships by: › Delivering relevant information to prospects. › Building a segmented targeted audience. › Building credibility through thought leadership with the decision-makers. › Improve Segmentation - By segmenting their audience and nurturing them with relevant and specific information, The Nour Group, Inc. knew they could significantly improve engagement with their prospects.
  • 7. LeadLife and The Nour Group, Inc. developed a two-step solution: ›1st Step – Install Funnel Fixer, enabling The Nour Group, Inc. to identify anonymous leads that were visiting their website to evaluate their offerings. › These leads – new and some that had been dormant – were identified in real-time by their digital behavior, providing critical and timely information to the marketing team. ›2nd Step – Install LeadLife, enabling The Nour Group, Inc. to build meaningful, relevant lead nurturing campaigns. Used segmented audiences to automatically add prospects to the right nurturing campaign. › Together, LeadLife and The Nour Group, Inc. used existing content resources and materials to develop robust nurturing campaigns that build credibility and increase awareness for The Nour Group, Inc.
  • 8. › LeadLife’s Funnel Fixer provided a real-time stream of information to The Nour Group, Inc. generating 15 new leads on the first day. › The Nour Group, Inc. was able to engage with a prospect within hours of having the lead identified by the Funnel Fixer – leading to a $48,500 engagement closed in the first week they started using the Funnel Fixer. › “I have LeadLife’s Funnel Fixer permanently up in Firefox and refresh it periodically during the day to see who’s visiting and their behaviors.” - David Nour, CEO, The Nour Group, Inc. View the case study online: http://www.leadlife.com/index.php/project/nour-group
  • 9.  Free tool reveals WHO is visiting…  WHAT they are interested in and  WHEN they are reviewing your sales and marketing materials to identify qualified prospects and improve sales and marketing intelligence.  Within just a few minutes, Funnel Fixer will provide your sales team with the intelligence needed to personalize sales calls to the unique needs of each prospect  Funnel Fixer offers functionality for detailed page tracking including time spent on pages, search words used, referring URLs, company information and links to LinkedIn. Daily emails with visitor detail are pushed to company users’ inboxes.
  • 10. Contact LeadLife Interested in learning more? Funnel Fixer Reviews: ClickNewz - http://bit.ly/L7V2gs DemandGen Report - http://bit.ly/MkL0ao Contact us to Schedule a Demo www.LeadLife.com 1.800.680.6292 Follow/Share:

Hinweis der Redaktion

  1. Lead management provides the flow between marketing and sales so that a company can maximize revenue through increasing the number of sales ready leads. This comes from either new business and/or existing customers. One component of a lead management program is the software. This helps automate the tracking, scoring and nurturing of leads. Its something that sits at the top of the funnel before a CRM system – where sales conversions happen. Instead of inquiries and suspects flooding your CRM for sales … a lead management system catches them, assesses them and decides if they are sales ready or not. If not, it will nurture them until they are sales ready. The majority of people/companies visiting your website will not be in the buying mode- they are just researching. However, they will buy from someone over the next 24 months. This is where nurturing comes in. Nurturing is about staying top of mind with relevant content to the prospect so that when they are ready to buy, your company’s name will be top of mind.
  2. So what’s the big deal with the process – why change? Well as you can see, its very costly not to… and the revenue upside is substantial. 100 raw leads - meclabs cso insights – 20% Marketing profs 80% Jonathan Block of Sirius Decisions – automation and process A 366% increase  in sales accepted leads A 416% increase in closed deals $570,000 in more revenue (based on an average selling price of $150,000)
  3. So what’s the big deal with the process – why change? Well as you can see, its very costly not to… and the revenue upside is substantial. 100 raw leads - meclabs cso insights – 20% Marketing profs 80% Jonathan Block of Sirius Decisions – automation and process A 366% increase  in sales accepted leads A 416% increase in closed deals $570,000 in more revenue (based on an average selling price of $150,000)
  4. So what’s the big deal with the process – why change? Well as you can see, its very costly not to… and the revenue upside is substantial. 100 raw leads - meclabs cso insights – 20% Marketing profs 80% Jonathan Block of Sirius Decisions – automation and process A 366% increase  in sales accepted leads A 416% increase in closed deals $570,000 in more revenue (based on an average selling price of $150,000)
  5. So what’s the big deal with the process – why change? Well as you can see, its very costly not to… and the revenue upside is substantial. 100 raw leads - meclabs cso insights – 20% Marketing profs 80% Jonathan Block of Sirius Decisions – automation and process A 366% increase  in sales accepted leads A 416% increase in closed deals $570,000 in more revenue (based on an average selling price of $150,000)
  6. So what’s the big deal with the process – why change? Well as you can see, its very costly not to… and the revenue upside is substantial. 100 raw leads - meclabs cso insights – 20% Marketing profs 80% Jonathan Block of Sirius Decisions – automation and process A 366% increase  in sales accepted leads A 416% increase in closed deals $570,000 in more revenue (based on an average selling price of $150,000)