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How to create a compelling tagline
- 1. How to create a compelling tagline Image sourced from FreeDigitalPhotos.net by Lawrence (Laurie) Phillips
- 3. It should advertise truthfully by delivering a clear and powerful brand message to the intended audience in seven words or less (three to four words being ideal).
- 4. A compelling tagline should be able to communicate something about who you are and what makes your organisation different.
- 5. It should be a summary of your marketing message or value proposition and able to be used a wrap up statement in your 30 second organisational elevator speech.
- 6. Successful taglines can be used for various lengths of time. Long term as part of a complete organisational branding strategy or short term in relation to a to a new product and/or service launch or a specific advertising campaign.
- 8. HOW TO CREATE A COMPELLING TAGLINE Types of taglines
- 9. HOW TO CREATE A COMPELLING TAGLINE Steps in creating a compelling tagline
- 11. Mobile/Cell: +61 (0)400 767 087
- 12. LinkedIn : www.linkedin.com/in/lawrencephillips