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SOCIAL MEDIA WORKSHOP
Intro  What is Social Media? Impact of Social Media on consumers & how it changes brands Monitoring & tracking digital chat The architecture of participation Social Network marketing opportunities Distributing digital content Blog outreach & management Social Media & search What should I do & how can I measure it?
What Is Social Media?
Tiger Woods: Miracle shot (Sums up how times have changed) ,[object Object],[object Object]
… So EA & Tiger responded
… and the web went nuts
What Is Social Media? ,[object Object],[object Object]
The 6 Elements of Social Media MICRO BLOGGING BLOGS BLOGS SOCIAL NETWORKS CONTENT COMMUNITIES WIKIS SOCIAL BOOKMARKS
So what's the hype about? ,[object Object],[object Object],[object Object],Source: Nielson, global faces and networked places, 2009
Geek Alert!!!! 13 hours of footage uploaded per minute 2bn videos views per day 14,000,000m articles available on Wikipedia 5,000,000,000 minutes spent on Facebook each day Source: http://www.brandinfiltration.com
Impact of Social Media On Consumers & How It Changed Brands In The Digital Space
How Big Is This Impact? ,[object Object],[object Object]
Your Network equals your Net Worth
The Twitter World when X Factor winner was announced  ,[object Object]
Impact: Social TV ,[object Object],[object Object],[object Object],[object Object]
Be Lazy
Monitoring And Tracking Digital Chatter
Don’t Be Lazy
3 basic principles to monitoring and tracking digital chatter Listen Engage Measure
Listening & Tracking Social Media Chatter ,[object Object],[object Object],[object Object],[object Object]
… .but is it worth it? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Twitter Applications
What’s The Point Of Twitter? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Case Study:  Dell
Dell ,[object Object],[object Object]
What Could Dell Do?
Dell Outreach Program OBJECTIVE: Transparent, candid and quick communication RESULTS: ,[object Object],[object Object],[object Object],[object Object]
Dell Outreach Program ,[object Object],[object Object],[object Object],[object Object],[object Object]
Dell’s Lessons ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Architecture Of Participation – How to Get Consumers Involved
The Architecture Of Participation ,[object Object],[object Object],[object Object],[object Object],[object Object]
What Drives Participation? ,[object Object],[object Object],[object Object],What engages you?
Geek Alert ,[object Object],Source: Cone, Business of Social Media Studies, Sept 08
Distributing Digital Content
What Is Content? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Geek Alert ,[object Object],Source: http://www.brandinfiltration.com
Content is King BUT Marketing is Queen….
… and the woman runs the household Source: Gary Vaynerchuk
Content Placement ,[object Object],[object Object],[object Object],[object Object],[object Object]
Case Study: Social Media Superstars
Blendtec Make Blenders ,[object Object],[object Object],[object Object],[object Object],[object Object],http://www.youtube.com/watch?v=lAl28d6tbko
Blendtec - Results ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What Can You Learn From Blendtec ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Networking Marketing Opportunities
Brand Building on Social Networks ,[object Object],[object Object],[object Object],[object Object]
Geek Alert!!!! ,[object Object],Source: http://www.brandinfiltration.com
Case Study: Compare The Meerkat
Compare the Market ,[object Object],[object Object],[object Object]
ComparetheMeerkat.com  ,[object Object],[object Object],[object Object]
Google searches 08/09
Business Results ,[object Object],[object Object],[object Object],[object Object],Searches
Blog Outreach and Management
Influence the Influencers
Working with Bloggers ,[object Object],[object Object],[object Object],[object Object]
Top 5 Blog Outreach tips  ,[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media & Search
Social Media And Search ,[object Object],[object Object],[object Object],[object Object]
So What Shall I Do & How Can I Measure it?
What To Measure ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What To Measure - Questions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Summary
Summary ,[object Object],[object Object],[object Object],[object Object],[object Object]
Questions?

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Social media 101