AWS Community Day CPH - Three problems of Terraform
4 Proven Marketing Systems
1. The 4 Proven Marketing Systems
Every Business Must Optimize to
Maximize Revenue Growth
www.losangeleswebstrategies.com
2. In the next hour, I‘m going
to teach you how you can
dominate your market and
take your income to
entirely new levels.
3. Leverage marketing & technology to
achieve maximum results.
www.losangeleswebstrategies.com
4. 95%
of Small
Businesses
Are missing AT LEAST 2 out of
the 4 critical, proven marketing
systems that are necessary to
achieve maximum business
growth!
9. 3 Drivers Of Change
Search
Social
Mobile
www.losangeleswebstrategies.com
10. Search
• Easier than ever!
• Accessible from multiple devices
• Has become the predominant way to find
information, products and businesses
www.losangeleswebstrategies.com
11. Search
92% of consumers have more confidence in info
found online than they do in anything from a
salesclerk or other source.
(Wall Street Journal, Jan 2009)
www.losangeleswebstrategies.com
12. Social
• Connecting and sharing opinions with ease
• Opinions are highly visible
• Search engines paying attention
• Content about your business is NOT created
by you!
• CONSUMERS ARE THE PUBLISHERS!
www.losangeleswebstrategies.com
13. Social
70% of consumers consult reviews or ratings
BEFORE purchasing.
Google Zero Moment of Truth 2011
14. Mobile
• The biggest game-changer
• Mobile search = Immediate gratification
• You MUST be present – If not you, your
competitors eat your lunch!
www.losangeleswebstrategies.com
15. Mobile
Mobile searches have QUADRUPLED in
the last year according to Google.
1 in 7 searches are now mobile.
www.losangeleswebstrategies.com
16. It is easier than ever for consumers to
quickly research and compare various
products and services.
17. The companies that ―GET IT‖ are
crushing the companies
that don‘t!
www.losangeleswebstrategies.com
18. The BIG question:
How do you strategically work
with these three big drivers
of change to make sure you come
out on top?
www.losangeleswebstrategies.com
19. It means that now more than
ever, you need to have a
marketing plan that works!
31. It is easier than ever for consumers to
find the feedback of other consumers
to help them make a decision about
who to buy from.
www.losangeleswebstrategies.com
32. 70% of consumers…
say that the feedback they find online is
the #2 factor in making a decision about
who to work with/visit/etc.
33. 7 in 10 who read reviews share them with
friends, family & colleagues.
(Deloitte & Touche, Sept. 2007)
34. 74% of U.S. consumers…
choose to do business based on
online feedback
www.losangeleswebstrategies.com
36. Today, an unhappy customer
will tell thousands of their
―closest strangers‖ on the
Internet.
Who‘s talking about you?
www.losangeleswebstrategies.com
37. • Customers
• Prospects
• Competitors
• Disgruntled employees
• Ex spouses
• Former business
partners, investors
• Trolls (the permanently
aggrieved)
Who‘s talking about you?
38. Reviews at the center of search
www.losangeleswebstrategies.com
39. trust recommendations from people
they know.
trust unknown users!
trust advertising
(Econsultancy, July 2009, Erik Qualman, Socialnomics)
90%
of online consumers
70%
of online consumers
14%
of online consumers
40. Reviews at the center of search
3/30!
www.losangeleswebstrategies.com
44. Why do you need to contribute?
• You can‘t control what people say about your
company BUT …
• You can make sure you‘re adding enough to the
conversation to ensure that the ratio of positive
to negative is in your favor!
45. Take ownership of profiles in all of
your key directories and networks
• Google+ Local
*important*
• Yelp
• Trip Advisor
• LinkedIn
• Facebook
• Twitter
www.losangeleswebstrategies.com
46. Publish your own story!
• Make your own news
• Post on subjects that will help your clients and
prospects
• Add social media sharing buttons
47. Make educational videos and post
them to YouTube
Any given video stands
about a 50x better
chance of appearing on
the first page of results
than any given text
page in the index.
Source: Forrester
48. Build a review collection system
Collecting referrals should be an ACTIVE and
METHODICAL process
Reviews on a site can boost conversion +20%
(Bazaarvoice.com/resources/stats 'Conversion Results')
49. The BIG takeaway
Reputation is now THE FOUNDATION of effective
marketing!
It is no longer enough to do good work.
YOU MUST PROACTIVELY DEVELOP AND
MARKET YOUR REPUTATION!
www.losangeleswebstrategies.com
56. 1. Reach
• 51 percent of Internet users
• Variety: huge number of every group
• Engage them in a multiple ways
57. 2. Precision targeting
• Location (ZIPs, area code, etc.)
• Age and birthday
• Education (e.g. Michigan State class of ‘05)
• Connections
• Demographics
• Interests
• Relationship status
www.losangeleswebstrategies.com
58. 3. Cost control
• Advertisers (you) control how much you spend
for each campaign
• Budgets can be very low
• Better targeting = less wasted spend
59. 4. Cost efficiency
• Precision = efficiency
• FB‘s measurability means you can
keep driving down your cost per click
• Dollar for dollar, there‘s no better way to get the
word out with relevancy
www.losangeleswebstrategies.com
60. 5. Simplicity
• Great UI makes setup a breeze
• Much easier than Google AdWords
• No PPC experience required
61. 6. Interests targeting
• Ads are much more likely to perform better when
you target smaller, specific groups of people!
• Display ads to the people who are most likely to
be interested in your product or service
• Customize your ad so it‘s more appealing to the
audience you‘re trying to reach
www.losangeleswebstrategies.com
64. Sponsored Story Ads
• Geared to increase ‗likes‘
• Tightly fits into how people use Facebook
• Psychographics vs. Demographics
www.losangeleswebstrategies.com
67. The BIG takeaway
Your audience is socially active online!
If you‘re not reaching them via Social Media...
YOUR COMPETITORS ARE!
68. Mobile
Mobile searches have QUADRUPLED in
the last year according to Google.
1 in 7 searches are now mobile.
Reach via Mobile
69. The average user spends an
average of 2 hours a day on their
mobile phone.
70. Almost 66% of Smartphone
subscribers admit to sleeping
with their phones
Nomophobia: The fear of being out of
mobile phone contact
www.losangeleswebstrategies.com
71. 1 in 3 mobile searches are LOCAL.
Reach via Mobile
72. After looking up a business via mobile…
61% result in a phone call
59% result in a visit
61%
59%
73. 6 in 10 prospects will leave your
site if it‘s NOT mobile friendly.
www.losangeleswebstrategies.com
74. 52% of users say a bad mobile
experience makes them much
less likely to engage with a
business.
75. Make it as EASY as possible
for prospects to consume
information about your
business on their mobile
phones.
AVOID THIS
Your goal:
77. The BIG takeaway
Consumers don‘t want to be disconnected from
their phones…
This ‗addiction‘ gives you a chance to stay
connected to consumers wherever they go.
You have the opportunity to REACH your audience
without making them step out of their daily routine.
79. Resell via Mobile
• 87% of Americans have mobile phones
• 73% say it‘s their no. 1 most-used
technology device
• 25% of all U.S. households have ditched
their landlines!
www.losangeleswebstrategies.com
80. 6.1 trillion text messages were
sent/received in 2010.
SMS is capable of reaching 91% of
the US population.
Resell via Mobile
Source: Telecommunications Union (ITU)
81. Why Use SMS
• Instant deliverability
• Flexible Platform
• Instant Opt-in and Opt-Out
• High open and conversion rates
• Low effort to create (short message, no
html…etc.)
www.losangeleswebstrategies.com
82. Why Use SMS
• 97% of all SMS marketing texts are opened
• 95–98% of text messages are read within
minutes of receipt
• 33% of email addresses change on a yearly
basis, but … People are keeping their cell
phone number for LIFE
83. Appointment Reminders
SMS reminders can reduce no-shows by 50% or
more—which means you can …
Save a TON of money—and put it back into your
business (or into your pocket)
84. Coupons
Mobile coupons are 10x more likely to be
redeemed than traditional coupons
Source: Borrell Associates 2010
86. The BIG takeaway
Text messaging is the most popular form of
communication among consumers…
Your audience is almost GUARANTEED to get
your message with SMS!
BUILD YOUR SMS LIST TODAY!
www.losangeleswebstrategies.com
95. A methodical process that captures
qualified prospects through your
association with people.
Referral System
www.losangeleswebstrategies.com
96. So how do you generate referrals
in a repeatable system?
YOU ASK FOR THEM!
97. 91% of clients would give a
referral, but have never been
asked.
98. It‘s as straightforward as…
Incorporating the message into referral
cards, postcards, social media, your
website – and making sure your happy
customers see them!
Requesting Referrals
101. Referrals are great, but hard to depend on if
you can‘t make them predictable.
Design a repeatable system that captures the
referral when your customers are thrilled!
Make it easy for them to share you!
The BIG takeaway
www.losangeleswebstrategies.com
114. We’d love to help.
• Just get in touch!
www.losangeleswebstrategies.com
(213) 607-9100
Hinweis der Redaktion
The key takeaway here: “The old marketing adage is that a satisfied customer will tell 5-7 of their friends about their experience, whereas the dissatisfied customer will tell 15-20. Today, an unhappy customer will tell “a million of their closest strangers on the internet.”
For example, if you are a children’s toy store located in Springfield you may want to target people who live in your city who are parents.