Three Reasons Why your business needs a mobile-Friendly website…

1. And best practices for
creating one!
Three Reasons Why your
business needs a mobile-
Friendly website…
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2. Agenda
I. What is a mobile-friendly website?
II. Why your business needs a mobile-friendly website
III. Best practices for creating your mobile-friendly
website
IV. Key takeaways
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3. ACT ONE: WHAT IS A MOBILE-
FRIENDLY WEBSITE?
3

4. Can you spot the difference?
4
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5. More than just mobile phones
5
Tablets
Smart phones
readers
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6. Don’t be fooled…it’s not an app
• Apps are…
– Software applications
– Usually specific to the mobile device Operating system
– Downloaded to the device
• Mobile websites are…
– Optimized for display on mobile devices
– Intended to be accessed across all mobile devices
– Nothing to download
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7. ACT TWO: WHY YOU NEED ONE!
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8. Mobile is growing fast!
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9. And in local it’s on track to
dominate!
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10. Mobile searchers take action!
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9 out of 10 mobile searches lead to
action…over half leading to a purchase!
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11. And buyers are getting picky…
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Source = google
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12. Stand out from the crowd…
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Source = Web.com
Only 26% of local businesses
have a mobile-friendly website!

13. And reap the benefits!
13
Source = Web.com
84% of local businesses with a mobile-
friendly website see an increase in new
business.
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14. Let’s recap
• Having a mobile-friendly website
means…
– Stand out from the crowd
– Better user experience
– Professional presence
– More traffic
– More sales
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Why wouldn’t you have one?!

15. ACT THREE: CREATING YOUR
MOBILE SITE
15
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16. 1. Use a responsive design
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17. 2. Keep it simple
17
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18. 3. Design for fat fingers 
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19. 4. Measure and test
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20. ACT FOUR: KEY TAKEAWAYS
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21. It’s time to go mobile!
• Your visitors expect mobile, don’t let
them down!
• Stand out as a leader in your space
• Make it easy for your visitors to take
action
• Keep it simple!
21
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22. 22
WE’RE HERE TO HELP – GET IN
TOUCH!
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23. We’d love to help.
• Just get in touch!
www.losangeleswebstrategies.com
(213) 607-9100