1. The Right Social Media PR Campaign: Results & Revenues
When it comes to the use of social (or NEW) media, most people just don’t know what we don’t know!
It is easy to set up a Facebook account or virtually any other social media account. You navigate to a Web
page, add some information, create a profile, hit a few buttons and within minutes you’re chatting with friends,
updating your status, and discovering who likes what books or TV shows or whatever else someone chooses
to share. ANYONE can do it and practically EVERYONE does (at last count Facebook had 600 million active
accounts worldwide). But is that all there is to social media? Of course not.
Many companies, from corner convenience stores to Fortune 100 giants as well as senior level professionals,
executives and celebrities, use social media quite effectively to aid their marketing efforts, develop or enhance
their personal or business brands, and create publicity and buzz. It’s a relatively level playing field, as long as
you know what you’re doing. Therein lies the dilemma.
Exchanging updates and pithy quotes with friends does not a social media strategy make . . . at least not if
your goal is to position yourself as a thought leader in a particular area of expertise or to engage in
conversation about the value of your product or service to consumers.
To do that, and to do it well, you need a social media strategy that keeps you front and center and on
message, as well as a tactical game plan for how you will implement, sustain, and refocus efforts as necessary
to give your social media strategy legs.
Questions to ask prior to starting your social media PR/marketing campaign:
 What can you reasonably expect to gain through social media? What results are you hoping to achieve?
 What social media sites should you join? How can you decide?
 What tools will you need to optimize your activities? What’s available and how do you avoid becoming a
24x7 slave to social media?
 Do you know how to operate within the confines of social media “etiquette”? Do you know best practices
and what’s acceptable and what’s not?
 How will you use social media to demonstrate value so that customers and prospective customers want
to engage in conversation with you?
 How frequently should you add fresh content?
 What will you discuss? How will you say it? More importantly, why will you discuss a particular topic?
 How will you invite others to join the conversation; what do you do once they join to keep them engaged?
 How can you ensure your content is something people will want to keep and share with others?
 How will you measure response?
 How will you know if you are successful? How many fans or followers do you need?
 If your social media efforts are not meeting desired results, what can you do to improve performance?
Social media success depends on a Social Media Publicist/Manager—a specialist trained in optimizing social
media activities and maximizing efficacy—to see what’s working/what’s not working on a daily if not minute-by-
minute basis. It takes a human mind and not just another computer application to make judgments on what
makes good content, what stories to promote, where to promote them and when, and how best to connect with
a target audience.
As a business owner, executive, or solo professional, you owe it to yourself, your business, and your customers and
1150 S. Olive St. Suite 2000 #808 |Los Angeles CA 90015 2039 ½ Montrose Ave. | Montrose CA 91020
www.lpbpr.com | 800.915.2151|Skype lpb-evolution

2. prospects to recognize what you don’t know about social media and bring in the experts to help you rise above the
clutter and begin reaping the benefits of greater brand equity.
Laurie Pehar Borsh PR works via a blend of a human PR ideas and good writing along with a suite of
integrated software tools to implement successful Social Media PR/marketing campaigns. Our goal is to
increase a client’s Social Media presence, website traffic, overall online visibility and brand awareness as
well as ultimately support with the generation of new and continued revenue for our clients (ROI).
Our unique ONLINE/SOCIAL MEDIA PR service creates, distributes and monitors Social Media PR
campaigns in Twitter, Facebook, LinkedIn and other relevant Social Media platforms that are most relevant
to a client’s specific brand.
We also leverage the power of “social search optimization” that allows our clients’ brands and products to
appear on first page of Twitter, Facebook, Google Buzz and LinkedIn through the relevant, interesting and
exceptional content we drive out to the internet in the form of tweets/micro-blog posts, full article/blog posts,
status updates and so forth.
As Social Media PR producers and managers we are also responsible for the monitoring and management
of the campaigns we create to establish powerful results tracking, robust reporting and campaign analytics.
Our belief is that Social Media PR/marketing should never sleep (stop)—it must remain constant, relevant
and consistent in order to take the right shape and get the best results.
Laurie Pehar Borsh PR is readily being recognized as one of the most productive, cost-effective and highly-
personalized Social Media PR/marketing campaign management service providers. We provide rapid
content creation, online traffic growth, consumer identification and engagement.
We provide a highly effective solution not only for commercial activities, but for bloggers, athletes,
celebrities, personalities, politicians and Ad/PR agencies to publish and broadcast highly targeted Social
Media messaging and content across many social channels—via efficient tactical management.
Laurie Pehar Borsh PR associates have implemented successful and affordable campaigns for a prestigious
list of Fortune 500 companies including, but not limited to, Kellogg, Comcast, and Chrysler as well as small
and medium sized businesses, start-ups and personal professional brands. We can tailor the right solution
to fit your current affordability and need. Some solutions can be created to grow with your business. We
become an actual partner working in your business.
We can provide a Social Media PR/promotion ROI that is significantly greater than other Social Media
activities, let alone traditional marketing initiatives given our 25 years of traditional PR/marketing experience
that effectively aligns with our over 10 years of Social Media know-how (know-how that continues to build as
new media grows).
Social Media is constantly changing and moving forward, and Laurie Pehar Borsh PR stays ahead of the
curve to ensure we remain at the forefront of this exciting new media channel to achieve amazing results for
our clients. Social media/online PR is not a quick fix; “a 25 cent investment will not result in a $5 return”--in
one week or even in one month. We recommend a minimum 6 month commitment to get the best results—
and only if implemented and managed correctly. You’re guaranteed to see your ROI increase the longer
you stay committed to the process.
Laurie Pehar Borsh PR is a global organization. Contact Jill Caballero (jill@lpbpr.com or call 800.915.2151
x707) to arrange a (phone) meeting for a complimentary PR strategy and budget evaluation with Laurie
(lauriepeharborsh@lpbpr.com x706). We are available to travel to you at an additional at $150 per hour fee plus
travel/accommodations.
1150 S. Olive St. Suite 2000 #808 |Los Angeles CA 90015 2039 ½ Montrose Ave. | Montrose CA 91020
www.lpbpr.com | 800.915.2151|Skype lpb-evolution