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Workshop 1tuesday _v1
- 1. Conférence Référencement www.eteamsys.com – info@eteamsys.com www.eteamsys.com – mike@eteamsys.com eTeamsys: Belgique – Luxembourg Tél.: LU+ 352 26270824 First Tuesday 01/09/2009 Current techniques and emerging trends for SEO
- 4. About eTeamsys : Our customers …
- 5. France: Google God? Source: comscore qSearch 2.0 Report july 2007
- 6. Search Engine in China
- 7. Décember 08: a billion users on internet 15% of the world population uses internet, potential for growth is enormous
- 9. Is SEO dead ?
- 11. GOOGLE Vertical Search Ressources Bases Google + Google video + Youtube + Google Map…
- 12. Universal Search
- 14. Personalized Search WIKI Like a certain search result? Don't like a result? Know of a better webpage? You must be logged in to Google
- 16. Definition: SEO- SEA Sponsored Links Natural/Organic Results SEO keywords Pay Per Click SEA SEA
- 20. IDENTIFY YOUR KEYWORDS Peripheral keywords Generic keywords « long tails » keywords Manufacturer: Apple iphone Iphone pda Apple gsm new GSM: Nouveau gsm Nouveau pda network: Pda orange Pda luxgsm Model/color Iphone 3G metal Iphone 3g gps Iphone black 16 gig Reviews: Présentation iphone edge Photos iphone 3g Test iphone v2 Accessories: Housses iphone Coque pvc iphone Kit nettoyage iphone Iphone GSM Téléphone Best approach: group your keywords into 3 categories:
- 21. Long Tail Curve Nombre limité de mots Trafic peu ciblé – ROI peu élevé Budget élevé – compétition élevée Génère beaucoup de trafic Catégorie ciblée Très bon ROI Budget raisonnable Le trafic généré est raisonnable Nombre illimité de mots Trafic très ciblé – ROI très élevé Le coût du ciblage est bas Volume généré par de nombreux mots clés « Iphone pda » « iphone » « Iphone 3G metal » Generic Peripheral Long tails Mots clés 80% of the traffic 20% of the traffic
- 23. The Hidden Face of your Website Budget Site Budget Promotion $ $
- 24. RESSOURCES PRESS RELEASES BLOG MANAGEMENT WRITING ARTICLES VIDEO PRODUCTION AVAILABLE RESSOURCES FOR CREATING CONTENT
- 26. A.R.T. Methodology Hundreds of factors will individually influence a web site ranking in Google index. ART methodolody grouped them into 3 categories Factors blocking the spider ACCESSIBILITY
- 27. A.R.T. Methodology Conférence Référencement www.eteamsys.com – info@eteamsys.com Hundreds of factors will individually influence a web site ranking in Google index. ART methodolody grouped them into 3 categories Factors associated with your content. Is it relevant with respect to your keywords Factors blocking the spider ACCESSIBILITY RELEVANCY
- 28. A.R.T. Methodology Conférence Référencement www.eteamsys.com – info@eteamsys.com Hundreds of factors will individually influence a web site ranking in Google index. ART methodolody grouped them into 3 categories Factors that will evaluate your website credibility Factors associated with your content. Is it relevant with respect to your keywords Factors blocking the spidering process ACCESSIBILITY RELEVANCY TRUST
- 30. SEM Strategy Matrix: Objectifs Social Media Web2.0 Linking Press Releases SEO (Search Engine ptimization) PPC (Pay Per Click) MARKETING GOAL New Product Launch Customer Retention Customer Attraction Brand Awareness
- 31. SEM Strategy Matrix: RESSOURCES Social Media Web2.0 Linking Press Releases SEO (Search Engine ptimization) PPC (Pay Per Click) MARKETING GOAL LIMITED BUDGET A LOT RESSOURCE LIMITED BUDGET LIMITED RESSOURCE A LOT OF BUDGET LIMITED RESSOURCE A LOT OF BUDGET A LOT OF RESSOURCE
- 32. How much time do you have? http://www.slideshare.net/HitwiseAU/advanced-seo-strategies-1788380#stats-bottom ASSUMPTION:
- 33. SEM Strategy Matrix: TIME FRAME Social Media Web2.0 Linking Press Releases SEO (Search Engine ptimization) PPC (Pay Per Click) MARKETING GOAL > 1 year > 6 Months 1-6 Months URGENT (yesterday)
- 34. SEM Strategy Matrix: GEO BAIDU BING YAHOO GOOGLE MARKETING GOAL ASIA EASTERN COUNTRIES USA - CANADA EUROPE
- 38. MOTION CHART: Configuration + - - - - - - + keyword
- 39. Evaluate the keywords performance
- 40. Evaluate the keywords performance
- 41. Google network performance evaluation
- 42. Evaluate the keywords performance