AAF-Fort Worth's annual Magazine Media Day is scheduled for Wednesday, November 18, 2015. A trade show, featuring sponsors from several locally published magazines, will begin at 11 a.m. in The Hut at Joe T. Garcia's, 2201 N. Commerce St. Our guest speaker is Christopher Owens, Brand Planning Group Head of the Richards Group in Dallas. The luncheon/program will begin around noon and Christopher's topic will be "A Brand is a Promise." Although they come in different shapes and sizes, the one utility all strong brands have in common is the ability to set consistent expectations. This presentation will dive into the fragile nature of branding today and how to keep your brand's promise consistent across all points of contact. The program will adjourn at 1 p.m. 360 West Magazine returns as the title sponsor for Magazine Media Day. Silver sponsors to date are Indulge Luxury Magazine, Fort Worth Texas Magazine, Texas Monthly Magazine and our Bronze sponsor is MPA: The Association of Magazine Media. There will be plenty of samples of each publication and door prizes awarded at the conclusion of the program.

5. shop for products.

6. fall in love with brands.
shop for products.

7. fall in love with brands.
Products are exhilarating. Brands are enveloping.
Products grab you. Brands embrace you.
Products are fleeting. Brands are immersive. And both
need each other to grow.
shop for products.

8. A BRAND IS A PROMISE

9. A BRAND IS A PROMISE
WHAT'S
YOURS?

10. A NAME
A LOGO
AN ORGANIZATION
A PERSON
A TAGLINE
AN AD CAMPAIGN
A BRAND IS NOT JUST A

11. PROMISEA BRAND IS A

12. PROMISE
EVERYTHING COMMUNICATES
editors
masthead
design/layout
typefacessubject matter
paper stock
tone of voice
delivery vehicle writers
audience
advertisers
price

13. EVERYTHING COMMUNICATES
editors
masthead
design/layout
typefacessubject matter
paper stock
tone of voice
delivery vehicle writers
audience
advertisers
price

14. EVERYTHING COMMUNICATES
editors
masthead
design/layout
typefacessubject matter
paper stock
tone of voice
delivery vehicle writers
audience
advertisers
price

15. EVERYTHING COMMUNICATES
editors
masthead
design/layout
typefacessubject matter
paper stock
tone of voice
delivery vehicle writers
audience
advertisers
price

16. EVERYTHING COMMUNICATES
editors
masthead
design/layout
typefacessubject matter
paper stock
tone of voice
delivery vehicle writers
audience
advertisers
price

17. EVERYTHING COMMUNICATES
editors
masthead
design/layout
typefacessubject matter
paper stock
tone of voice
delivery vehicle writers
audience
advertisers
price

18. EVERYTHING COMMUNICATES
editors
masthead
design/layout
typefacessubject matter
paper stock
tone of voice
delivery vehicle writers
audience
advertisers
price

21. 4

22. 4
3

24. “A COMFORTABLE PLACE TO STAY”
“A DUMP FOR CHEAPSKATES”

25. “A COMFORTABLE PLACE TO STAY”
“A DUMP FOR CHEAPSKATES”

26. “A COMFORTABLE PLACE TO STAY”
“A DUMP FOR CHEAPSKATES”

27. “A COMFORTABLE PLACE TO STAY”
“A DUMP FOR CHEAPSKATES”
FRUGALITY

28. FRUGALITY

29. PRODUCT

30. SKILL
PRODUCT

31. PASSION
SKILL
PRODUCT

32. PHILOSOPHY
PASSION
SKILL
PRODUCT

33. PHILOSOPHY
PASSION
SKILL
PRODUCT

34. PHILOSOPHY
PASSION
SKILL
PRODUCT

35. PHILOSOPHY
PASSION
SKILL
PRODUCT

36. PHILOSOPHY
PASSION
SKILL
PRODUCT

37. PHILOSOPHY
PASSION
SKILL
PRODUCT

38. Computers
Intuitive technology
Creativity
Think Different.
PHILOSOPHY
PASSION
SKILL
PRODUCT

39. STRATEGIC APPROACH

40. STRATEGIC APPROACHSPHERICAL
®
BRANDING

41. Strong brands achieve three important criteria
STRATEGIC APPROACH

42. Strong brands achieve three important criteria
STRATEGIC APPROACH
Conviction Connection
Consistency

43. BRAND PROMISE
Brand vision
Highest calling of the brand

44. BRAND PROMISE
Brand vision
Highest calling of the brand

45. BRAND PROMISE
Brand vision
Highest calling of the brand
Brand positioning
To target audience,
Brand X is the competitive set
that most compelling benefit

46. BRAND PROMISE
Brand vision
Highest calling of the brand
Brand positioning
To target audience,
Brand X is the competitive set
that most compelling benefit
FOR WHOM?
ONE OF WHAT?
WHY PREFER IT?

47. BRAND PROMISE
Brand vision
Highest calling of the brand
Brand positioning
To target audience,
Brand X is the competitive set
that most compelling benefit
Brand personality
Attributes that personify the brand

48. Brand vision
Highest calling of the brand
Brand positioning
To target audience,
Brand X is the competitive set
that most compelling benefit
Brand personality
Attributes that personify the brand
Brand affiliation
Aspirational user imagery
BRAND PROMISE

49. Brand vision
Highest calling of the brand
Brand positioning
To target audience,
Brand X is the competitive set
that most compelling benefit
Brand personality
Attributes that personify the brand
Brand affiliation
Aspirational user imagery
BRAND PROMISE

50. Brand vision
Highest calling of the brand
Brand positioning
To target audience,
Brand X is the competitive set
that most compelling benefit
Brand personality
Attributes that personify the brand
Brand affiliation
Aspirational user imagery
BRAND PROMISE

51. Brand vision
Highest calling of the brand
Brand positioning
To target audience,
Brand X is the competitive set
that most compelling benefit
Brand personality
Attributes that personify the brand
Brand affiliation
Aspirational user imagery
BRAND PROMISE

53. QUESTIONS?