7. Most direct mail companies charge several hundred
dollars per thousand mailing, whereas ezine advertising
costs anywhere from five ten dollars to fifty dollars per
thousand. This is definitely much more cost-effective
9. Although it is generally true that response rates to ads is
better with higher subscriber count, there are exceptions
where smaller subscriber lists yield higher returns.
Because these subscribers are 100 percent opt-ins. Also
these ezines in mention are highly informative and don't
have too many ads per publication. The chances of your
ads being read are very high. The click through rates will
be good if your ads are relevant to
17. 1.Before you placed your ads, check out the quality of the
prospective publication. Select three good ezines and
subscribe to them. From the publications you would know
what kind of audience these ezines are targeting, the
content, and the number of ads per publication, which are
crucial to your advertising campaign.
18. Pay close attention to the ads that run in each issue. If you
see the same ad on a regular basis, chances are the ad is
profitable for the advertiser. It is common sense that
advertisers will continue to advertise in an ezine only if it
is profitable.
19. If someone else is already promoting a similar product like
yours in a particular ezine, give it a miss. It makes no sense
to have two advertisers competing in one ezine. In any
case, the publisher may not permit similar products.
20. 2.Keep your ads short. Normally, the publisher will allow 5
to 7 lines of text with a maximum of 65 characters per
line. Don't sell your product or service in your ads.
Generate interest and leads.
22. 4.Use your ads to direct prospects to your landing page,
which may be a sales copy, course sign-up or ezine
subscription.
23. 5.Track response to your ads. This is crucial. Or you will
have no idea if it is profitable to run the same ad again. In
order to test the effectiveness of your ad, it is advisable
that you run the same ad in at least 3 ezines. If you run
your ad in only one ezine, and should campaign flop, you
will not know whether the problem lies in your ad or
ezine.
24. Due to recent popularity of ezine publishing, and
depending on the publication, the lead-time can take
anywhere from a few weeks to months. Factor in the lead-
time if you have a time sensitive offer.
25. Test your ads with low-subscription ezine that don't have a
long waiting list. You don't want to wait in line for a few
months just to test out your ad, and imagine if it turned
out to be a bummer. Advertise with low-cost, low
subscription count ezines for a start. Until you have a
proven winner, keep to low-cost, low-subscription ezines.