Beyond Landing Pages - Five Ways to Find Out if Your Idea is Stupid

BEYOND LANDING PAGES
5 Ways to Find Out if Your Idea is Stupid

Laura Klein
@lauraklein
Wednesday, December 11, 13

So, You Have An Idea

you should probably ﬁnd out if it’s stupid.

Have You Tried A Landing Page?

of course, you have

Landing Pages Are Good For…

learning whether people are interested enough in your idea to give
you their email addresses


Landing Pages Are Bad For…

Everything Else


So, have you tried anything else?


But What Else Is There?

audience building
concierge
wizard of oz
fake door
crowdfunding


Audience Building: Who Did It?


Audience Building: What’s It Good For?

learning the size of the audience you can attract to your product
before committing a lot of money and technical resources


Audience Building: How Do You Do It?

Give away expertise for free on a regular basis
Establish yourself as an expert in the space
Build a community of like minded people


Audience Building: What Does That Mean?

CONNECT!


Concierge: Who Did It?


Concierge: What’s It Good For?

learning what is actually required for your product before
committing a lot of money and technical resources


Concierge: How Do You Do It?

Provide a service for someone manually
Figure out the parts of the problem that users
need the most help with


Concierge: What Does That Mean?

HELP!


Wizard Of Oz: Who Did It?


Wizard Of Oz: What’s It Good For?

learning what you need to automate before committing a lot of
money and technical resources


Wizard Of Oz: How Do You Do It?

Use humans instead of automation until you can’t
Do things that don’t scale


Wizard Of Oz: What Does That Mean?

PRETEND!


Fake Door: Who Did It?


Fake Door: What’s It Good For?

learning whether users have any interest in your feature before


Fake Door: How Do You Do It?

Add the ﬁrst interaction with an interface
Provide a good experience for the user even if it’s
not what they expect


Fake Door: What Does That Mean?

MEASURE!


Crowdfunding: Who Did It?


Crowdfunding: What’s It Good For?

learning whether users will pay for your product before


Crowdfunding: How Do You Do It?

Post your idea on Kickstarter
Ask for a credit card or pre-payment


Crowdfunding: What Does That Mean?

SELL!


Those Experiments Again

audience building
concierge
wizard of oz
fake door
crowdfunding


So, that’s all of them, right?


HAHAHAHAHAHAHAHAHA!
(no)


Incredibly Generic Steps For Creating Your
Own Experiments

1.Identify what you want to learn.
2.Figure out a way to learn exactly that.
3.Proﬁt! Iterate!


Questions?
@lauraklein
laura@usersknow.com
http://www.usersknow.com
UX for Lean Startups


Beyond Landing Pages - Five Ways to Find Out if Your Idea is Stupid

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Beyond Landing Pages - Five Ways to Find Out if Your Idea is Stupid