71 Ad Tests for Ecommerce Adwords Campaigns

1. 71Ad Tests
You Can Start inYour Ecommerce
AdWords Campaigns Right Now

2. Each ad test is shown with one initial version
and different variations of the same ad. We
recommend that you try one or more of the
variations in your AdWords campaign.
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How to use this infographic:

3. Messaging

4. Copywriting
Ad Specialist
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Price Focused1
Copywriting Ad Specialists
We Continue Until You’re Happy.
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Quality Focused2

5. Copywriting Ad Specialists
Biggest Selection in Copywriters.
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Selection Focused3
Copywriting Ad Specialists
Award-Winning Online Copywriters.
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Awards Focused4
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>5,000 Clients Can’t Be Wrong.
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Social Proof focused5

6. Pricing

7. Changing the way your pricing is shown in your
ads might attract another audience that converts
better or who buys more when they actually buy.
$$$

8. Biggest Eastpak Selection
Pricing from $49 to $99.
Free shipping on every order.
www.eastpakstore.com
Biggest Eastpak Selection
Pricing starting at $49.
Free shipping on every order.
www.eastpakstore.com
Biggest Eastpak Selection
No prices higher than $99.
Free shipping on every order.
www.eastpakstore.com
6
7
8
t
$89$10
$99
$89
$89
Biggest Eastpak Selection

9. v
Changing the prices you mention can also be a way
to lure in the right audience. Just because you have
one product at $10, but the rest starting at $89
doesn’t mean you have to write $10 in your ads:

10. Biggest Eastpak Selection
Pricing from $10. Order Yours Today
Free shipping on every order.
www.eastpakstore.com
Biggest Eastpak Selection
Pricing from $89. Order Yours Today.
Free shipping on every order.
www.eastpakstore.com
9
10
$$$

11. Words

12. Used Car Auction
Make a Bargain. Buy on Auction!
Drive The Same Day. Full Warranty.
www.loremipsum.com
11
Used Car Auction
Make a Steal. Buy on Auction!
Drive The Same Day. Full Warranty.
www.loremipsum.com
12
Changing small words in your ad copy can often produce
surprisingly big changes in your conversion rates.

13. Used Car Auction
Buy Used Cars Cheap on Auction!
Drive The Same Day. Full Warranty.
www.loremipsum.com
14
Used Car Auction
Make a Bargain. Buy on Auction!
Buy and Drive Today. Full Warranty.
www.loremipsum.com
15
Used Car Auction
Make a Bargain. Buy on Auction!
Buy and Drive. 1-Year Warranty.
www.loremipsum.com
16
Used Car Auction
Make a Bargain Through Auction!
Drive The Same Day. Full Warranty.
www.loremipsum.com
13

14. Word Order

15. American Apparel Promotion
American Apparel Promotion
Biggest Sale Of The Year. Save Now!
Everything 50% When You Buy Online.
www.loremipsum.com
American Apparel Promotion
Save Now. Biggest Sale Of The Year!
Everything 50% When You Buy Online.
www.loremipsum.com
American Apparel Promotion
Biggest Sale Of The Year. Save Now!
Everything <50% When You Buy Online.
www.loremipsum.com
American Apparel Promotion
Biggest Sale Of The Year. Save Now!
Buy Everything Online <50%.
www.loremipsum.com
17
18
19
20

16. Headline
“Adjectives”

17. Plumbing Repair
Best Plumber in Chicago.
24/7 Service – Call Today for Help!
www.loremipsum.com
Emergency Plumbing Repair
Best Plumber in Chicago.
24/7 Service – Call Today for Help!
www.loremipsum.com
Local Plumbing Repair
Best Plumber in Chicago.
24/7 Service – Call Today for Help!
www.loremipsum.com
21 22
By changing the “adjectives/extra words” in your headline you can
convey a different message that will attract different customers.
Testing the likely and unlikely headline adjectives you will be able
to find the ad that perform the best for your company.

18. Chicago Plumbing Repair
Best Plumber in Chicago.
24/7 Service – Call Today for Help!
www.loremipsum.com
23
Fast Plumbing Repair
Best Plumber in Chicago.
24/7 Service – Call Today for Help!
www.loremipsum.com
24
Cheap Plumbing Repair
Best Plumber in Chicago.
24/7 Service – Call Today for Help!
www.loremipsum.com
25
Instant Plumbing Repair
Best Plumber in Chicago.
24/7 Service – Call Today for Help!
www.loremipsum.com
26

19. Full Keyword or
Partial Keyword
in Headline

20. v
Trying to fit all the words into an AdWords headline
can sometimes be a bit of a challenge. Especially
when working with the infamous long tail
keywords. Try only using partial matches of your
keyword in the headline to fit in extra adjectives.
It might hurt your immediate ad relevancy, but if
all other advertisers have the full keyword in
their ad headline, then only using a part of your
keyword in the ads might perform better.

21. cheap nike running shoes
Keyword:
Cheap Nike Running Shoes
Biggest Selection Online.
Buy Online Today. Free Shipping!
www.loremipsum.com
Sale on Nike Shoes
Biggest Selection Online.
Buy Online Today. Free Shipping!
www.loremipsum.com
27
28

22. Save 50% on Nike Shoes
Biggest Selection Online.
Buy Online Today. Free Shipping!
www.loremipsum.com
Everything in Nike Shoes
Biggest Selection Online.
Buy Online Today. Free Shipping!
www.loremipsum.com
29
30

23. Stripped URL or
with Keyword

24. Social Media Marketing Tool
Bulk Scheduling and Monitoring.
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Social Media Marketing Tool
Bulk Scheduling and Monitoring.
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31
32
SMM

25. Social Media Marketing Tool
Bulk Scheduling and Monitoring.
Start Your Free Trial Today!
www.CoolSMMTool.com/Award-Winning
Social Media Marketing Tool
Bulk Scheduling and Monitoring.
Start Your Free Trial Today!
www.CoolSMMTool.com/Social-Media
33
34

26. Change Description
Line Order

27. Buy Eastpak Suitcases
Biggest Online Selection. Buy Now!
Free Two-Day Shipping For All.
www.loremipsum.com
Buy Eastpak Suitcases
Free Two-Day Shipping For All.
Biggest Online Selection. Buy Now!
www.loremipsum.com
35
VS.
$$$
$$

28. Call to Action

29. 36 59

30. Book
Purchase
Reserve
Make Reservation
Join
Try
Take
Download
Subscribe
Find Out
Estimate
Buy
Order
Get Started
Call
Request
Sign Up
Learn
See
Start

31. Punctuation

32. & / ? -!
Period vs. Hyphen60
Period vs. Exclamation Mark61
vs
vs

33. & / ? -
Period vs. Question Mark62
Hyphen vs. Colon63
Ampersand vs. Slash64
Best Chicago Auto Repair. Best Chicago Auto Repair?vs
vs
vs

34. Top Ads- Longer
headline vs. short
headline

35. Shock Absorbing iPad Case - Tested by Military Standards.
Provides Ultra Protection for iPads.
www.loremipsum.com
Shock Absorbing iPad Case
Tested and Proven Through Military
Standards For Ultra Protection
www.loremipsum.com
Short Headline65
Long Headline66
By using punctuation you can control how
big your headline is when your ad is
shown in the yellow top 3 ad positions.

36. Landing
Pages

37. In AdWords there are a couple of landing page tests
that you can easily do without making any changes
to your website:
Testing your landing pages is a fundamental part of
doing business online, but it can be time consuming
some businesses do not have the capabilities.

38. 67

39. 68
Link directly to the most popular
product in a category you’re
advertising for
69
Link to a search made for a
particular brand product or type
of product
70 Link directly to the category page
Link to your home page (yes, it
might work for you)
71

40. @
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Engine Marketing for Small and Mid-Sized
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