Finding the value of digital PR beyond the links - BrightonSEO

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Laura Crimmons

Looking at the true value of Digital PR beyond just how many links campaigns can drive.

Marketing

@lauracrimmons #brightonSEO
Finding the value of
Digital PR beyond the
links
Laura Crimmons
@lauracrimmons #brightonSEO

@lauracrimmons #brightonSEO
Why this talk?

@lauracrimmons #brightonSEO
Digital PR Links

@lauracrimmons #brightonSEO
Digital PR SEO

@lauracrimmons #brightonSEO
Digital PR =

@lauracrimmons #brightonSEO
Opinion Change

@lauracrimmons #brightonSEO
Behaviour Change

@lauracrimmons #brightonSEO
But since this is BrightonSEO we might
as well cover the SEO bits first…

@lauracrimmons #brightonSEO
Note for this you don’t even need a link
– the raters are just looking for
mentions

@lauracrimmons #brightonSEO
https://www.branded3.com/annual-event-pr-calendar/

@lauracrimmons #brightonSEO
SERP real estate

@lauracrimmons #brightonSEO
Our
campaign
Our
campaign

@lauracrimmons #brightonSEO
Once a year purchase

@lauracrimmons #brightonSEO
Making friends with other teams

@lauracrimmons #brightonSEO
Teamwork is key

@lauracrimmons #brightonSEO
But once last thing on links…

@lauracrimmons #brightonSEO
In summary…
1. Educate clients on the other benefits of Digital PR
2. Don’t just chase links – mentions still please Google

@lauracrimmons #brightonSEO
Thanks
Laura.crimmons@branded3.com
@lauracrimmons

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Finding the value of digital PR beyond the links - BrightonSEO

1. @lauracrimmons #brightonSEO Finding the value of Digital PR beyond the links Laura Crimmons @lauracrimmons #brightonSEO

2. @lauracrimmons #brightonSEO Why this talk?

3. @lauracrimmons #brightonSEO

4. @lauracrimmons #brightonSEO Digital PR Links

5. @lauracrimmons #brightonSEO Digital PR SEO

6. @lauracrimmons #brightonSEO Digital PR =

7. @lauracrimmons #brightonSEO Brand Awareness

8. @lauracrimmons #brightonSEO Opinion Change

9. @lauracrimmons #brightonSEO Behaviour Change

10. @lauracrimmons #brightonSEO Sales

11. @lauracrimmons #brightonSEO But since this is BrightonSEO we might as well cover the SEO bits first…

12. @lauracrimmons #brightonSEO E-A-T

13. @lauracrimmons #brightonSEO

14. @lauracrimmons #brightonSEO

15. @lauracrimmons #brightonSEO

16. @lauracrimmons #brightonSEO

17. @lauracrimmons #brightonSEO

18. @lauracrimmons #brightonSEO Note for this you don’t even need a link – the raters are just looking for mentions

19. @lauracrimmons #brightonSEO How?

20. @lauracrimmons #brightonSEO https://www.branded3.com/annual-event-pr-calendar/

21. @lauracrimmons #brightonSEO SERP real estate

22. @lauracrimmons #brightonSEO Our campaign Our campaign

23. @lauracrimmons #brightonSEO How?

24. @lauracrimmons #brightonSEO Bad Press

25. @lauracrimmons #brightonSEO

26. @lauracrimmons #brightonSEO

27. @lauracrimmons #brightonSEO

28. @lauracrimmons #brightonSEO How?

29. @lauracrimmons #brightonSEO Retargeting

30. @lauracrimmons #brightonSEO

31. @lauracrimmons #brightonSEO

32. @lauracrimmons #brightonSEO

33. @lauracrimmons #brightonSEO

34. @lauracrimmons #brightonSEO How?

35. @lauracrimmons #brightonSEO $$$

36. @lauracrimmons #brightonSEO

37. @lauracrimmons #brightonSEO

38. @lauracrimmons #brightonSEO Once a year purchase

39. @lauracrimmons #brightonSEO How?

40. @lauracrimmons #brightonSEO

41. @lauracrimmons #brightonSEO Making friends with other teams

42. @lauracrimmons #brightonSEO Teamwork is key

43. @lauracrimmons #brightonSEO How?

44. @lauracrimmons #brightonSEO But once last thing on links…

45. @lauracrimmons #brightonSEODisavowed over half of link profile Built 20 *good* links

46. @lauracrimmons #brightonSEO In summary… 1. Educate clients on the other benefits of Digital PR 2. Don’t just chase links – mentions still please Google

47. @lauracrimmons #brightonSEO Thanks Laura.crimmons@branded3.com @lauracrimmons