Link Building

Here's why it's worth it and how to do it. Link Building the Right Way Laura and Adam Alter for the Austin SEM Meetup meetup.com/seo-austin @lauraa / laura@notebookforums.com [email_address]

[object Object],[object Object],[object Object],[object Object],What we will talk about tonight:

Relevance Rules Google returns web pages in the order of perceived relevance to a user's search query. Do you want to rank #1 for Austin Cat Therapy? Google had better see your page as the most relevant page on the Internet to that phrase. But how?

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],How does Google decide relevance?

Being #1 Matters According to the leaked AOL data... #1 position gets 42% of ALL clicks #2 position gets 12% #3 position gets 8.5% (and they go down from there...) If you aren't #1, you are missing out big time.

- On-Page Optimization - Incoming Links (lots and lots) Rankings ONLY come once you have:

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],On-Page SEO Overview

Because links are the currency of the Internet. "But why do links matter so much?"

[object Object],[object Object],[object Object],Link Love

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Sources of Links

"So where do I start?"

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Phases of Linkbuilding

[object Object],[object Object],[object Object],[object Object],To be successful at link building:

"So how can I tell if a link is a *good* link?"

[object Object],[object Object],[object Object],[object Object],[object Object],Attributes of a Good Link

[object Object],[object Object],[object Object],[object Object],[object Object],Attributes of a good linking domain:

Linkbuilding Myths and Mysteries

Verdict: Myth #1: You shouldn't link to other sites because you will 'bleed' your PageRank.

[object Object],[object Object],[object Object],"Bleeding" PageRank

Verdict: Myth #2: Don't get links from low PR sites.

[object Object],[object Object],[object Object],[object Object],Low PR Sites

Verdict: Proceed with Caution #3: Never, ever buy links.

[object Object],[object Object],[object Object],Paid Links 101

[object Object],[object Object],[object Object],[object Object],[object Object],How can Google tell it's a paid link?

[object Object],[object Object],[object Object],[object Object],[object Object],Making paid links look free:

[object Object],[object Object],[object Object],[object Object],How to research for links:

"Who links to me? Who links to my competitors?" linkdomain:site.com

[object Object],[object Object],[object Object],[object Object],linkdomain:

"What .edu and .gov links do my competitors have?" linkdomain:site.com site:edu OR .gov

[object Object],[object Object],[object Object],.edu and .gov

"Where are my competitors listed together, but I am not?" linkdomain:theirsite1.com linkdomain:theirsite2.com linkdomain:theirsite3.com -linkdomain:yoursite.com

[object Object],[object Object],[object Object],Where the Competitors Are

"How can I find pages that might be relevant to mine?" linkdomain:competitor.com -competitor.com "keyword phrase"

[object Object],[object Object],[object Object],Relevant Pages

How do I find pages that might be relevant that have my keyword in the URL? linkdomain:competitor.com -competitor.com inurl:keyword

[object Object],[object Object],[object Object],Final thoughts:

Slideshow link will be emailed after the meetup along with a list of our best link building ideas. Laura and Adam Alter @lauraa or adam@adamalter.com Thanks for coming!

Link Building

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