3. Scarce availability of reliable power sources
• Having to carry multiple adaptors and
chargers
Appalling environmental footprint of the
current technology of power adaptors
and batteries
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4. An ATM machine that offers
free energy to recharge mobile devices
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5. Hassle of carrying chargers and adaptors
• Eliminated by the availability of power
sources in the ATM’s
Environmental issue
• Use alternative power sources
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6. We normally pass by at least one ATM on
our daily journeys
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Global ATM Installations 2007-2013
Source: Global ATM Market and Forecasts to 2013 (Retail Banking Research)
Global ATM Installations by Region 2007-2013
7. People of all ages in need of powering
their mobile device who hold
• mobile devices
• credit/debit card
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8. ATM machines with the same technology
but are adapted to provide energy
The changes made:
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• solar panels added on the top of
the buildings
• energy storage devices and
transformers
• standardized plug holes
9. Based on the launch of
Toshiba Super Charge Ion
Battery
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1 minute charges 18% of the battery
Average time spent at an ATM machine:
2.32 minutes
(average from “Time in Motion” VISA study, University of
Pittsburg research and own observation)
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Enter your pin code
1 2 3
4 5 6
987
0
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Withdraw MONEY
Withdraw ENERGY with
YOU WANT TO
Press CANCEL to get your credit card back
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ENERGY WITHDRAWAL
Press CANCEL to COME BACK
Mobile Device
Laptop
You need energy for
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Press CANCEL to COME BACK
CLOSE YOUR LAPTOP
and
PUT THE CHARGE PLUG-IN ON THE RIGHT
LAPTOP
PLUG-IN
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PUT YOUR CLOSED LAPTOP IN FRONT OF THE GAP
and
WAIT FOR THE OPENING
YES NO
Press CANCEL to COME BACK
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Press CANCEL to COME BACK
PUSH YOUR LAPTOP UNTIL YOU CAN FIT IT
INTO THE PLUG-IN ON THE RIGHT
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Press CANCEL to STOP CHARGING
is providing you
Eco-Friendly energy
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Press CANCEL to STOP CHARGING
IT IS CHARGING...
New operation
1 minute
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Thank you for using
Eco-Friendly energy
CHARGE COMPLETE
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Press CANCEL to COME BACK
TAKE YOUR COMPUTER BACK
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Withdraw MONEY
Withdraw ENERGY with
YOU WANT TO
Press CANCEL to get your credit card back
23. I. CONSUMERS
Don’t have to worry anymore about
carrying chargers
They are helping to reduce
environmental threat by using
alternative energy sources
While they are charging their devices
they can also do their banking
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II. INVESTORS (ATM producers)
Target the product towards:
• Banks
- their CSR commitment
- potential ad spaces
- attract more banking
• ATM Holders
- new consumers
25. 2009
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2012 2013
Release of Toshiba SCI Batteries
Adaptation of ATM’s
Standardization
Implementation
ATM’s reach
2.5 million
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THANK YOU FOR LISTENING