Are you one of those translators that says “yes” to anything that falls on your plate? Are you desperate to get any projects, even if it’s a subject on which you don’t have much knowledge or experience? Are you constantly being asked to reduce rates? Your goal should be to be an expert, a leader, and a solution-provider in your market. People don’t just want someone who can get the job done. They want persons who know what they are doing and can prove they are worth investing in. There is a lot that you have to consider in developing your brand statement and identity, but being an expert will ensure that people see you as a force worth having on their side when they need translation and language services. Anyone can sell a service, but it’s up to you to become a master in your profession. This webinar shares 10 tips that can help you choose your translation area of expertise so you build a thriving translation business. To listen to the full webcast, visit http://translatorsmarketingclub.com

1. Choosing Your
Translation Niche
Marcela Reyes, MBA
Chief Coaching Officer
Director Translators Marketing Club

2. Niche = Specialty
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3. Why you should specialize?

4. A Jack of all
trades is
master of
none!!!
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5. Market Outlook
• Number of translators/interpreters has
increased significantly
• Too many “legal, medical, financial, and
software” translators
• Too many translators in certain language
pairs
• Anyone with internet access can get work
• Lack of translators in numerous specialized
fields
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6. @TransMktgClub
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7. More expertise = More $$$
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8. Clients need
quality translation
that meets their
specific needs.
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9. • More productivity in less
time
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Increased productivity
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10. More
knowledge,
faster
transla@on
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11. @TransMktgClub
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12. @TransMktgClub
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13. @TransMktgClub
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14. Clients
reward
competency
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15. @TransMktgClub
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16. Work
with
direct
clients
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17. • Write
a
book
• Become
a
consultant
• Coach
other
translators
on
your
exper@se
• Create
seminars/webinars
• Become
a
professional
speaker
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18. @TransMktgClub
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19. Tips to Choose Your Niche

20. Know Yourself!
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21. @TransMktgClub
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22. Why do you want
to be a translator?
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23. Passions
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24. @TransMktgClub
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25. • Professional background/work experience
What have you done in
your life before you
became a translator?
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26. • Formal education
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27. • Hobbies
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28. @TransMktgClub
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29. @TransMktgClub
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30. • Google Trends
•
•
http://www.google.com/trends/
http://www.google.com/trends/
hottrends
• Bing Webmaster
Keyword
Research Beta
• Twitter Search
• YouTube
Keyword Tool
• Yahoo Buzz Log
• Bing Trends
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31. • DailyTekk:
http://
dailytekk.com/
• Technorati:
http://
technorati.com/
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32. @TransMktgClub
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33. • Hot selling items
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34. • Translation industry
• Top ten industries
• Growth companies for
2014
• Big trends and the
fastest growing
industries in 2014
• Top ten industries (in
your country)
• Growing fields
• Industry preview 2014
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35. @TransMktgClub
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36. @TransMktgClub
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37. @TransMktgClub
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38. @TransMktgClub
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39. @TransMktgClub
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40. @TransMktgClub
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41. @TransMktgClub
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42. Marcela@translatorsmarketingclub.com
@MarcelaJenney
marcelareyes
latitudescoachblog.com
TranslatorsMarketingClub
www.translatorsmarketingclub.com
www.latitudescoach.com
mjenney

43. @TransMktgClub
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