Yachting.vg Motoryachts Edition magazine February 2012 issue presents Luxury Yacht for Brokerage and Charter in the BVIs. All clients using our yachting solutions get their yacht listings printed in our monthly magazine. As well, it includes articles about social media marketing strategies applied to the yachting. February 2012 issue

1. Yachting.vg
power edition www.yachting.vg - ISSUE 02 / FEBRUARY 2012
Miami show 2012
nle
oh y Helsinki show 2012
t est
b CHARTER
caribbeans
THE BEST OF
events this month
5TIPS
social media marketing YACHT Listings
BROKERAGE february 2012
I N T H E B V I S : YA C H T B R O K E R A G E - YA C H T C H A R T E R - N E W S - E V E N T S

2. Yachting
CONTENTS
6 5 digital marketing commandments 278 Charter listings
for the month of february 2012
12 The Yachting Network 292 Boot Dusseldorf
yachting marketing platform info and features
16 What to include 294 London boat show
in your social marketing strategy info and features.
22 Yachting & Social Networks 296 Yacht brokerage Solution
media and markerting strategy. description and features
31 Charter Destination 304 News & Events
French Polynesia for february 2012
36 Facts to bank on in 2012 310 Design News
Main changes in social media for february 2012
40 Motor Yacht brokerage listings
for the month of february 2012.

3. g.vg
Olivier Baelde
editor@yachting.vg
WELCOME TO Yachting.vg
YACHTING.VG Editor
Olivier Baelde
editor@yachting.vg
Advertising mgr
Charter News, Brokerage News, James Blackburn
Events, New Yachts advertising@yachting.vg
M
Sales mgr
Ian Foster
sales@yachting.vg
Marketing Solutions for Yacht bro- The Yachting Network platform cou- Marketing mgr
kerage and Yacht charter companies pled to our yachting solutions pro- Ian Coleman
are our primary focus. We developed vide an exclusive set of features to marketing@yachting.vg
over the last 24 months an online yacht brokerage and yacht charter
platform using the latest technolo- companies allowing them to market PR mgr
gies in terms of web design, data- worldwide on different medias their Antoine Bonvin
base architecture, cloud hosting. yachts for sale or charter fleet. pr@yachting.vg
Furtermore, a very powerful social We continuously work on improving
Subscriptions mgr
Danielle Chiocci
network integration though APIs our platform to provide advanced
allows the brokerage and charter features not available in third party subscriptions@yachting.vg
companies using our yachting solu-
tions to gain maximum exposure on
listings websites.
Social networks mgr
Sven Nicklasson
a worldwide basis with a minimum
of efforts on their side. social_networks@yachting.vg
Join us
Then, our montlhy magazines gen- Business dev mgr
erated through an InDesign CS5 Glen Coburn
bus_dev@yachting.vg
workflow integration allows to gen- Olivier Baelde
erate on a monthly basis magazines Publisher, Editor
for every sites composing The Yacht- London, United Kingdom All correspondence should be
addressed to:
ing Network. Latitude 26 LTD
88-90 Hatton Garden - Suite 36
Magazines are available in printed London, EC1N 8PN
and electronic versions. United Kingdom

6. Yachting.vg
JUST LIKE
THE LUXURY
PRODUCTS
and services themselves, the quality
of luxury digital marketing relies on
ideation and execution. A dress is not
inherently luxurious; the difference
lies in its design and high-quality
manufacture. The same is true of digi-
tal marketing media
6

7. myMagazine
Yachting.vg
5 DIGITAL MARKETING
COMMANDMENTS
FOR LUXURY BRANDS
Lately people are talking about luxury brands and
digital marketing.
L
ately people are talking about luxury brands and
digital marketing. “Is Digital Killing the Luxury In order to democratize without downgrading, luxury brands must
Brand?” Invariably, these discussions evaluate maintain the digital conversation by engaging more aspirational
the dangers of leveraging a wholly democratic plat- consumers and including them in a controlled brand dialogue.
form in order to promote a wholly exclusive indus- On the other hand, the brand must prevent brand downgrading
try. But, as usual, the discussion misses the point. by embracing cleverness and avoiding mimicry, by ensuring in-
novation and not stealing from their traditional campaigns, and
The question is not if luxury brands can safely leverage digital by treating digital media like the marketing powerhouse that it is.
media. The question is how. With that in mind, here are five com-
mandments for marketing luxury brands using the most demo- All the while, luxury brands must strive toward the highest creativ-
cratic media in the world. ity, elegance and production quality. Only in this way can luxury
brands both cultivate desire and maintain exclusivity, and thus,
00 You shall democratize but not downgrade grow in the digital world safely.
Luxury brands obsess over losing exclusivity in the digital space, 00 You shall not kill the conversation
but this concern puts the cart in front of the horse. A luxury brand
generates exclusivity by cultivating a block of consumers who Luxury brands worry that if they allow interactivity or user-gener-
wish they could buy the brand’s products, but cannot afford them. ated content, if they initiate a conversation between brand and
Simply, if luxury brands want to remain luxurious, they have to en- buyer, they will lose control of the brand image. This is simply not
gage not only their paying customers, but also people who want true.
but can’t have.
There are many ways to encourage interactivity while still main-
This is where the democratizing power of social and new media taining control of the brand. Look at Burberry’s
comes into play. Social media enables luxury brands to build tre- “Art of the Trench,” a photo-sharing destination that primarily fea-
mendous clout among the aspirational set. In some cases, social tures Burberry-commissioned, high-end photography of models
media may be the only place aspiring consumers can reach the in the brand’s seminal trench coats.
brand at all. This, in turn, builds tremendous prestige among the
affluent set. What’s more, it also allows consumers inside access if they upload
their own pictures (which are vetted and selected by the brand).
7

8. myMagazine
Yachting.vg
Therefore, Burberry successfully reaches a significant audience
while maintaining brand control.
Luxury brands must learn that they can create digital campaigns
with embedded brand control. Killing the conversation outright is
not the answer.
00 You shall honor digital media
If luxury brands indeed fear brand dilution, they must first stop
diluting the quality of their digital media. Luxury clients may say,
“But it’s just a behind-the-scenes video for Facebook and YouTube!
Do we really need to spend that much on production?” The answer
is always “yes.” Digital luxury marketing is only as luxurious as the
brands are willing to make it.
and uploading to YouTube,
or they post a print ad to
Facebook.
This blanket strategy weak-
ens the perception of luxury
brands. Just as one wouldn’t
put a 30-second static print
ad on TV, so should one
avoid stealing traditional me-
dia by hawking it in the digi-
tal space.
Luxury digital media requires
“
For instance, they digitize a traditional TV spot by compressing
Having
a marketing
strategy is
good, but having a
marketing strategy that
works is great! Using
social media requires a
careful thought process,
strategic planning and
flawless execution. ”
a development, production
Just like the luxury products and services themselves, the qual- and deployment strategy
ity of luxury digital marketing relies on ideation and execution. A specific to its digital channels. Nothing less will do.
dress is not inherently luxurious; the difference lies in its design
and high-quality manufacture. The same is true of digital market- 00 You shall not covet the neighbour’s media
ing media. channels
Luxury brands must decide whether their digital marketing is lux- Just because one luxury brand is successfully utilizing a particular
urious or commonplace, and they must commit to making their digital approach does not mean another luxury brand should fol-
digital messaging more beautiful, more innovative and more el- low the same strategy.
egant than anything else out there. Only then can they preserve
their up-market brand values. “There is a sense of urgency associated with digital platforms,” ,
but luxury brands must be careful not to embrace a platform just
00 You shall not steal from old media because it’s hot. Only those platforms that spring directly from a
core brand ideal or customer need can succeed without diluting
The primary reason luxury brands fail at social and new media is the brand itself.
because they haven’t bothered to understand it. Luxury brands
take media developed and produced for traditional deployment Having a marketing strategy is good, but having a marketing
and force it onto their social and new media platforms. strategy that works is great! Using social media requires a careful
thought process, strategic planning and flawless execution.
8

9. 00 Observe and analyze your marketing strategy media experts? When in doubt, seek help from an expert.
myMagazine
Yachting.vg
Very often, businesses jump on to Facebook and Twitter without 00 Evaluate your marketing strategy
even analyzing what they need out of these social networks. They
claim that since their competitors are using social media so they Most business follow a simple rule when it comes to adopting
have no other choice but to adopt social media. Sooner than later, new technologies or paradigms – If it boosts my business’ ROI, it’s
such businesses are caught off-guard and their social media ambi- worth the investment. Social Media is no exception to this rule.
tions reach a tame end. Unless, businesses see value addition from social media, they are
not going to take the plunge. Therefore, it’s important for busi-
It is important for businesses to analyze how social media can nesses to evaluate the impact of their social media efforts.
help them. They need to observe how people use social media
and how their competitors are leveraging it. Analyze your busi- Evaluating social media ROI is easier said than done. There’s no
ness needs and how various social networks like Facebook, Twit- single criteria based on which you can determine the success/
ter, LinkedIn and others can fulfill these needs. failure of your social media strategy.
00 What’s your social marketing strategy’s action 00 Refine your marketing strategy
plan?
The real beauty of social media lies in its dynamism. Social media
Once you’ve determined what you want out of social media, the is changing all the time. For example, if you logged in to your busi-
next important question is how you get it. Businesses need to ness’ Facebook profile, after a long gap, you would have realized
come up with an action plan with realistic targets and feasible that it’s now a Fan Page. Therefore, it’s important to continuously
time/ cost estimates. If your action plan takes forever to achieve refine your social media strategy and adopt a flexible approach
or if it requires you to invest a fortune, there’s a strong case to re- with the changing social media scenario.
visit your action plan. In such cases, it’s best to start with concrete
short-term goals such as I want to have 2,000 Facebook Friends in Does your business have a social media strategy that works? If
the first 3 months or I want to close 5 deals with my Twitter fol- so, what are the most important criteria for developing such a
lowers this month etc. marketing strategy? How does your business measure its social
media ROI? Do you think it is difficult to track the business value
00 Execute your marketing strategy of social media?
A marketing strategy is only as good as those who see it through. All good questions which need to be asked on a regular basis.
Once you have a social media marketing strategy in place, it’s im-
portant to focus on getting the execution right. Very often, busi-
nesses need to take a call on whether they can execute their social
media strategy themselves or do they need to hire specialist social
9

10. SUNSEEKER 70 - 2010
6 7 5 0 0 0 £ - TA X N O T PA I D
International Yacht Brokerage - John Watts
United Kingdom (+44) (0) 1202 440 440
www.iybltd.com
SUNSEEKER 70 Manhattan, 2010, Lymington, Hampshire United Kingdom, £1,795,000 Providing unlimited open-air fun and
sumptuous accommodation, the Manhattan 70 sets the standard for high-level entertainment, putting the emphasis on fun
and excitement in Sunseeker’s inimitable style. Effortlessly blending luxury with practicality, the Manhattan 70 has a broad
beam, graceful profile and extended cruising capabilities. En suite accommodation for eight and self-contained aft crew quar-
ters make the Manhattan 70 a highly versatile vessel.

11. PRINCESS 54 - 2011
6 7 5 0 0 0 £ - TA X N O T PA I D
International Yacht Brokerage - John Watts
United Kingdom (+44) (0) 1202 440 440
www.iybltd.com
PRINCESS YACHTS P54, 2011, Mallorca, Spain, £675,000 This Princess P54 was sold by us this year, the owner already wants to
upgrade to a larger Princess! This actual boat was on the Princess stand at the London International Boat Show 2011.Specifica-
tion includes twin 775hp Volvo D12-800 diesel engines, Bow thruster & Stern thruster, Raymarine C120W dual station colour
radar / GPS / chart plotter, Reverse cycle Air-Conditioning, Electro-Hydraulic Passerelle, 13.5kW Onan Generator, TV / DVD to
saloon & stateroom, iPod docking station in saloon - Walnut woodwork with gloss finish.A fantastic opportunity to
own a very nearly new boat with significant savings against the list price!

12. Yachting.vg
W
elcome to the Longitude 64
monthly magazine. The primary
purpose of this magazine is to
present yachts for brokerage and
yachts for charter from clients using our yacht-
ing solutions. In order to provide them with a
competitive advantage, we decided to integrate
our online platform called The Yachting Net-
work with the Adobe inDesign workflow. The
end result being that all the listings from clients
using our online yachting solutions are as well
included in our monthly magazines. It brings
them maximum exposure as well as brand rec-
L
ognition. We believe that there is still a need for
a printed version to allow readers to be able to
ONGI-
read offline while traveling for example. Fur-
thermore, it allows our clients to reach potential
buyers who are not always willing to stay a long
time in front of a computer screen in order to re-
TUDE 64
view luxury yachts for sale or charter. A printed
1
version still has its charm.
Web Platform
We hope you will enjoy reading
THE YACHTING
every month our magazines. In the
following months, every site part of
The Yachting Network will be integrated in the
Adobe Indesign workflow in order to generate
NETWORK
monthly magazines adding again some expo-
sure and visibility to our clients listings. The ar-
chitecture of our platform now comes full circle.
We are able to provide to all clients using our
yachting and real estate solutions an integrated
A new approach to yacht brokerage platform able to deliver online and offline visibil-
ity through very efficient web services. Furthe-
and yacht charter marketing: inte- more, our complete integration to over 15 social
networks through APIs allows clients using our
gration with social networks. solutions to post automatically listings updates
on their social media accounts.
12

13. 2
Social Networks the web
4
APIs integration Inte-
Yachting.vg
We believe that a tight integration between Powerful and integrated APIs: Powerful
sites of our clients running one of our yachting solu- grated Syndication Services: Our Solution offers
tions and social networks and coupled with a printed a very powerful synchronization tool in order to
version will bring them a very powerful platform to increase increase instantly the visibility of the listings in the Longitude
the visibility of their listings. Unlike third party listing sites spe- 64 Yachting Network composed of over 15 web sites (and
cializing in yachting, clients list their yachts only once on their growing) targeting the yachting and luxury markets. Yacht
websites in our yachting solutions and then syndication takes Listings are as well distributed in RSS feed format to differ-
place. It insures that their domain name and web site is the ent subscribers and feedburner. XML feeds are syndicated to
place where all listings are managed, indexed first by search generic third party web sites like Olx, Vast, Oodle. It helps in
engines and where all inbound traffic goes back to when increasing backlinks to the client’s website. Additional XML
syndicated to other sites. Over time, this strategy will bring feeds following the openmarine standard (www.openma-
continuous lead generation at a fraction of the cost spent on rine.org) generate files compatible with The Yacht Market,
multiple third party listing sites where listings are lost in the Boatshop24, Boat 24, Jameslist... completing a very powerful
crowd. array of syndication tools.
3 Yachting Solutions
The Yacht Brokerage Solutions for joomla was
designed to answer the needs of yacht brokerage
or dealership companies. It provides extensive
features not found in the competition. The Yacht Brokerage
solution includes lead request management to store all yacht
requests. The Yacht charter reservation Solutions for joomla
was designed to answer the needs of yacht charter compa-
nies. It provides extensive features not found in the competi-
5
tion. The Yacht Charter Reservation solution includes reser-
vation requests and quotes management as well as online
availability calendars. The Docks Slips Solution for joomla Magazines
Several magazines are published on a monthly
was designed to answer the needs of real estate agencies
specializing in the sale and rental of yacht slips. It provides basis and include all the listings from the clients
extensive features not found in the competition. The Docks using our yachting solutions. It adds another pro-
Slips solution includes lead request management to store all motion alley using a different media. Lisitngs from clients
yacht slips requests. are visible online or offline maximizing the visibility.
COMPLETE YACHTING MARKETING PLATFORM.
The Yachting Network has local websites in all european countries. The print
version of our magazine brings additional readers and visibility to our clients.
Complete integration in social networks maximizes the exposure of yacht listings.
Soon to be released, mobile apps will close the circle of a 360 inbound marketing
strategy.
13

14. AICON 72 OPEN -2006
6 9 5 0 0 0 £ - TA X N O T PA I D
Carine Yachts - Andrew Noble
United Kingdom (+44) (01202) 901-721
www.carineyachts.com
JUST REDUCED Aicon (2006 model) with twin Caterpillar engines (1550Hp) each. This is a stunning and sleek looking vessel.
Built in 2006 and commissioned in 2008, “JR” is being sold due to the owner up sizing, she is SSR registered and ready for im-
mediate delivery. The owner will consider any reasonable offer.

15. CAMMENGA DE VRIES - 2011
1 4 5 0 0 0 0 £ - TA X N O T PA I D
Carine Yachts - Andrew Noble
United Kingdom (+44) (01202) 901-721
www.carineyachts.com
This Cammenga has had a complete rebuild in 2006 with new interiors, new engine room (engines, generators,etc), new elec-
tronics, new passarelle (2008), new paint job and new teak decks. She has an exceptional layout of 4 cabins + crew. The owner
is a motivated seller.

16. An effective SMM strategy will
leverage all quality online social
hubs where users and custom-
ers meet and converse. A good
Yachting.vg
SMM portfolio includes a pres-
ence on diverse and multimedia
social sites. Let’s take a look
at the key elements of a good
SMM strategy.
WHAT TO INCLUDE IN YOUR
SOCIAL MEDIA MARKETING
STRATEGY
A
well planned and executed social media 00 What to include in your social media mar-
marketing (SMM) strategy takes you where keting strategy
your users and buyers are. It lets you share
the voice of your organization, get real time feed- An effective SMM strategy will leverage all quality online so-
back for your products, create an instant buzz for cial hubs where users and customers meet and converse. A
your new product offerings, build customer loyalty, good SMM portfolio includes a presence on diverse and mul-
timedia social sites. Let’s take a look at the key elements of a
and reach an informed target audience. The great
good SMM strategy.
thing about a well carried out SMM strategy is that
it requires very little financial investment from your
Social Networking Sites
side.
Social Networking SitesThere are various social networking
16

17. Yachting.vg
Social media marketing strategy
A well planned and executed social media marketing (SMM) strategy takes you where your users and buyers
are. It lets you share the voice of your organization, get real time feedback for your products, create an instant
buzz for your new product offerings, build customer loyalty, and reach an informed target audience.
sites where you can create profiles to connect with your target show in their search results. The tweets about your products
audience directly. Create a Facebook fan page. Create tweets are quickly read and responded to by other users. A Twitter
and retweets on Twitter. Create your organization’s profile on account to respond to and create a buzz about your product
Linkedin. According to statistics released by Facebook, the so- is therefore essential. Linkedin is accessed by a variety of pro-
cial networking website has around 500 million active users, of fessionals and businesses looking to connect and research for
which around 50% log in every day for commenting or brows- work and business. Hence, a Linkedin account for your orga-
ing. A Facebook fan page thus makes a lot of sense to reach nization is great for networking within the industry or with
an active online audience. On the other hand, Twitter has real vendors.
time updates and news-worthy tweets that even search engines
17

18. Suspendisse consectetur mauris
vitae odio semper euismod.
Curabitur in enim augue.
myMagazine
myMagazine
Curabitur vel tincidunt odio.
Integer volutpat tempus nunc,
sed molestie velit pellentesque
eu. Praesent dapibus enim
turpis, at lacinia purus. Fusce
dictum fringilla justo ut pellen-
tesque. Vivamus eu urna dolor,
id ultrices odio.
Blogs, Microblogging You can upload interviews of your top management, share
engadget_logoBlogs give you a wide platform to talk about key presentations, or even share videos of social or business
issues. Blogs are also a great way of bringing traffic to your main events in your organization. When Intel uploaded fun and
website. For an effective blog, you need to post fresh and rel- digitally enhanced videos of its Consumer Electronics Show
evant content frequently, monitor and respond to comments, exhibit, it not only created a buzz but also ensured users got
create internal links, and build a community of loyal readers. Mi- to know about its new Core Duo processor.
croblogging through sites like Twitter also lets you send short,
crisp updates. Photosharing, Slide Sharing
Some famous company blogs are www.engadget.com, google-
blog.blogspot.com, blog.facebook.com en.community.dell. Photo Sharing Sites Like FlickrSharing relevant and inter-
com/dell-blogs/default.aspx. If you want blogs related to SEO, esting images with your user base also helps in creating
you can check out searchengineland.com, www.seomoz.org/ pleasant, long-term associations. The images can be about
blog or www.searchenginejournal.com. widely anticipated events like a product launch, celebrity as-
sociations, or the organization’s internal events. Websites like
Online Videos Flickr have an active user base and can be leveraged for this
purpose.
Online VideosWebsites like Youtube have created a whole new
arena for multimedia interaction. Sharing and viewing videos is Slide sharing, on the other hand, directly appeals to the us-
now, not just an activity enjoyed by individuals for their own er’s needs by sharing information that they need and would
pleasure, but also a great way for an organization to share in- use in their business. If your organization has conducted any
formation about its products. Organizations have found sharing good-to-know research, you can share the findings online.
interesting and related videos on Youtube to be a great way of You can also share your presentations, slides, and reports
ensuring continual, sustained interest of the target audience. through websites like Slideshare and Scribd.
18

19. Podcasting ll Check the enthusiasm and commitment of your top
Yachting.vg
management and marketing department for having a
itunes_podcast_iconAs per Podcast.com, “Podcasting is the dedicated SMM strategy. In case the commitment seems
method of broadcasting audio files over the internet which can inadequate, discuss and educate till you get a dedicated
be downloaded and listened to via your computer and/or por- and informed agreement.
table music player. The reason why podcasting is linked directly ll Assign responsibility to the correct department, whether it
with the name iPod is due to strictly to the familiarity of origin is PR, marketing, communications, or other. Create a team
of the word wherein people first began downloading music au- with well defined goals regarding your SMM strategy. This
dio files to listen to them on their iPods.“. Podcasting can help may mean creating micro-goals like number of blog posts
you reach more users to promote your products and services. per week, time duration set for responding etc.
Many users find podcasts a great way of staying in touch with ll Study the existing sites and find out where you need to
new developments while on the move. Websites like Blip let you focus your attention the most.
conveniently share your podcasts. Other famous podcast sites ll Create measurable target goals of what you want to
are podcast.com Apple’s Itunes Podcast. achieve from your SMM strategy.
00 Points to consider before formulating a social 00 Monitoring your social media strategy
media marketing strategy
For your SMM strategy to pay you long-term dividends, you
The sites mentioned above are very useful and can change the need to make sure you have practices and checks in place
path of your organization towards tremendous success. Howev- that ensure efficient execution and a quick response. The fol-
er, if done without proper planning these same sites and strate- lowing measures will help you ensure responsiveness and
gies can backfire as well. The most important thing for you to do professional interaction:Monitor your progress closely
before you begin charting out an SMM strategy, is that you first
need to fully understand the status quo of your organization’s A query, tweet, or a comment requiring clarification on the
online presence. Here are a few things to consider before you Facebook page, blog, or other portals must be replied to
formulate a social media marketing strategy: within 24 hours.
Analyze your online presence: Blog posts, tweets must be of high quality and value and/or
knowledge enhancing. The content in your posts should be
ll Use metrics to find out more about your online presence. good enough to get linked by other sites.
You need to ask questions like: What is the total count of
visitors on my site? Where do they come from? How many of Blog posts must be frequent enough to sustain interest.
them are directed by search engines?
ll Find out how often your website gets linked by other sites. In case of critical comments, it’s better to respond to them
ll Check how often you post fresh content. immediately and fairly. Negative comments need not always
ll Find out if you have an active presence in target markets. be deleted or removed.
ll Rate yourself vis-à-vis your competitors in the online
environment. Find out what your competitors are doing If you suspect trolls or deliberate misinformation, one way of
better than you, and also what you are doing better. ensuring more transparency is by creating a Login require-
ll Check your status on social networking sites. Do you have ment for posting comments on your blog.
a presence already that needs to be optimized? Or, do you
need to start from scratch? Start your journey now!
Analyze your position Remember, the beginning may be slow. It takes time to en-
gage your audience and build loyalty. Keep your interactions
Define and analyze your target audience: transparent, fair, and timely. With a continual engagement in
diverse social media tolls, you will be soon rewarded with a
ll Check where your target audience generally interact more. vibrant, online community for your organization.
ll Check what keywords they are using.
ll Find out what they need, and where their interests lie.
Identify and analyze what you want from your SMM strategy:
19

20. SUN ODYSSEY 42 DS -2008
1 8 7 0 0 0 E U R O S - TA X PA I D
Nautic Avenue - Yannick JAFFART
France (+33) ((0)9) 54 22 80 56
www.nautic.avenue.com

21. SUN ODYSSEY 43 DS -2000
1 6 8 0 0 0 E U R O S - TA X PA I D
Nautic Avenue - Eric CHAPPUIS
France (+33) ((0)9) 54 22 80 56
www.nautic-avenue.com

22. YACHTING SOCIAL
Yachting.vg
NETWORKS
STRATEGY
While it’s useful to get
into the details and tac-
tics of social media, a
solid marketing strategy
should work no matter
the medium. The smart-
est companies will focus
on strategy because in
the world of Web 2.0,
the tools are constantly
changing.
c
ommon Mistakes
companies Make With Strategy: Some of the most com- 00 Perfecting a social media strategy
mon mistakes companies make with social media revolve Even though a social media strategy is important, don’t wait for
around making decisions that aren’t consistent with having good the strategy to set up your company’s accounts. Reserving your
business sense. Because social media tools are free, some compa- company’s name on various social media sites is of the utmost im-
nies tend to take the wrong approach: use all tools to see what portance. Furthermore, because it takes time to build social media
sticks. Here are some of the most common mistakes to avoid with accounts, every minute you waste by not being there is followers
social media strategy: you could be losing.
00 Not developing a social media strategy 00 Gathering followers rather than building a net-
Because social media is the hottest trend in marketing, compa- work
nies assume that all they have to do is set up a Twitter account There are no shortcuts in social media, and the bottom line is
and a Facebook fan page. This is the equivalent of pulling random companies have to build relationships with their customers before
magazines out of off the rack and purchasing full page color ad they can sell anything. Social media may seem free, but the hid-
in each one, then throwing together a quick and dirty PowerPoint den time costs to build relationships Social media is not a quick
flyer to run. Just like any other communication medium, social way to make more sales; in fact, social media actually adds cycle
media requires a well-thought out marketing strategy plan. time to the sales process. Just like any other process, a company
22

23. 23

24. must consider how much of its resources to invest.
myMagazine
00 Putting all eggs in one basket
It’s exciting to see extraordinary results on one form of social me-
dia, and tempting to invest all your resources into what’s work-
ing. Try to resist. With the speed at which technology changes,
social media is starting to look similar to the fashion cycle: one day
you’re in, the next day you’re out. Tools fall in and out of fashion
all the time
– remember Friendster, and more recently, MySpace? Companies
that build a large equity on one tool will find themselves with
nothing if the tool loses popularity.
While having a social network presence through Facebook, Twit- level of possibilities since you no longer need a user to subscribe
ter and other social networks proves mandatory nowadays, a new to your newsletter. While you manage your own facebook groups
concept tested by our yachting solutions is to benefit from Face- , you can post automatically news to the groups and invite all new
“
book groups and social activity by bringing back “friends and fol- friends automatically to join the groups through the APIs.
lowers“ to the company’s website in order to propose targeted
services and features pertaining to your business activity. 00 Friends and Followers
By inviting your “friends and followers” to visit and connect to your
00 Facebook site using their facebook user id , you give them the possibility to
On Facebook for example, the new graph API allows to post up- share information and recommend other users to connect with
date statuses about listings, upload images in albums , post events you.
in calendar.. As well, you can use the facebook user authentication
to login into your site and read or contribute to your content. The On the new site www.yachting.vg, we are currently experimenting
advantage is that you can at the same time know more about this with several new functionalities of the Graph API.
person and propose a subscription to your newsletter. When he
connects to your site with his facebook’s user id , you will be able Integrating your site more tighly with external social networks will
then to send messages directly through the facebook graph API. allow you to communicate faster new information to be given to
It will allow you to keep this user informed about your company followers and groups. You will be able to provide a constant flow
activities automatically through your website. It provides an extra of information and news through automated tasks. When users
There
are so many
ways to
use social media to
communicate with the
customer, and as social
media goes mainstream
companies are finding
new ways every day. All
of these purposes for
communication fall into
three main functions:
public relations and
marketing, sales, and
customer services.”
24

25. myMagazine
visit your website, your can control the in- 00 Common Mistakes Companies
formation given to them as well as getting Make With Messaging
their feedback on specific polls or through Every social media user has a very clear idea
a comment system. of what social media means to them, and
You can inform your groups, friends how they want to be approached by compa-
and followers that the newsletters gener- nies on social media. Most companies don’t
ated every month is available on your web- realize that the way they approach social
site. media sends its own message to consumers.
The important point in this social net- Here are some of the most common mistakes
work integration with your website is to companies make with messaging:
keep the channels open and regularly
communicate to provide new information 00 Creating impersonal accounts
and news. Users don’t follow companies; they follow
Readers will be more likely to visit your engaging people who work at companies.
site on a regular basis if they get weekly Unless the tool is meant specifically for com-
news from your site. This could be fastidi- panies to use (i.e.: Facebook fan pages), every
ous if you had to do it manually , but by account should be an actual person who has
creating automated tasks to post automati- a name and a title that clearly signifies him
cally on a regular basis for example a new or her as a face of the company. This person
yacht listing or price reduction offer, you should write with a conversational tone and
keep the flow going. respond to other participants in the conver-
sation. Automated accounts or accounts that
25

26. are updated with a stream of links do not produce results.
myMagazine
00 Controlling the message
Social media is not about controlling a message. In fact, the very
nature of social media is such that no one person or organiza-
tion can control the message. Because social media is a medium
to share information through a network, companies must realize
that once they put the message out there, they have no control
anymore. Users can choose to edit the message, inject their own
opinions into the message, share the message, or ignore the mes-
sage. Furthermore, companies can’t even control where the mes-
sage starts: a user can also create a message about a company
without having any affiliation to them. Because of the nature of
social media, companies that try to control the message will have
difficulty reaping any of the benefits of the medium.
00 Abusing permission
00 Not controlling the message Abusing permission is a fast way for companies to lose credibility,
While companies should be careful about trying to exercise too damage relationships, and generally make a bad name for them-
much control over the message, there is also the opposite end of selves in social media. So where do you draw the line with abusing
the spectrum to avoid. Companies often cite “control over mes- permission? Unfortunately, this question is similar to asking where
sage” as a reason not to participate in social media, but the truth comedians draw the line with potentially offensive jokes. The truth
is that companies have lost control of the message whether they is that different users have different levels of tolerance. Just like a
participate or not. This is because, as mentioned earlier, users can comedian might experiment with messaging based on the feed-
create a message and drive the conversation surrounding that back he or she is receiving from the audience, your company must
message. experiment with the right level of communication, erring on the
So how can companies exercise some control over a message side of unobtrusive.
and still reap the benefits of social media (rapid diffusion of infor-
mation through people sharing messages with their networks)? 00 Strategy definition
The answer is that companies need to participate in the conver- The framework for developing a social media strategy consists
sation. Responding to complaints and stressing the benefits and of three potential functions: public relations and marketing, sales,
what the company does well; these are all ways for companies to and customer services. Social media can be used to further goals
control the end-consumer’s perception of its services. within just one of these three functions, two these functions, or a
26

27. myMagazine
“ Every social media user has a very
clear idea of what social media means to
them, and how they want to be approached
by companies on social media. Most companies don’t
realize that the way they approach social media
sends its own message to consumers.”
company could use social media to satisfy the needs of all three of these functions. These
three functions feed each other in a cycle, and companies can create a fairly comprehensive
social media strategy by taking each into consideration.
00 Find your audience
Very few social media tools will work for every company; however, if your company is just
starting out with social media, you can find plenty of people by sticking to the biggest social
media sites. Generally, the strategy for finding an audience is looking for groups of people
with similar interests to keywords that make sense for your company.
27

28. RIVA 75 VENERE - 2006
1 9 9 0 0 0 0 E U R O S - TA X PA I D
Yacht Showroom - Nicolas Valin
France (+33) (6) 16110577
www.yachtshowroom.com
The Riva 75 Venere provides luxury accommodation for up to 8 guests in 4 cabins, plus 3 crew in an additional 2 cabins. This
Riva 75 Venere is a well-equipped and well maintained example. The stunning model benefits from an extensive interior refit
and hull painting in 2008. She is in private ownership, has never been chartered and has only been used June-August 2008, for
5 weeks during summer 2009 and only a few days since 2010.

29. AZIMUT 105 -2008
5 0 0 0 0 0 0 E U R O S - TA X N O T PA I D
Yacht Showrrom - Nicolas Valin
France (+33) (6) 16110577
www.yachtshowroom.com
The yacht Azimut 105 is designed from the most famous yacht producer Azimut. The yacht has a length of 31.40 meters, which
is equals to 103 feet. The beam of Azimut 105 has also a beam of 6.98 meters and draft of 1.97 meters. These measurements are
giving the displacement of 122 metric tons of the yacht.

30. Yachting.vg
30

31. Yachitng.vg
French
Polynesia
F
rench Polynesia sprawls over an area of 5.2
million sq. km (2 million sq. miles) in the
eastern South Pacific. That’s about the size
of Europe, excluding the former Soviet Union
countries, or about two-thirds the size of the
continental United States. The 130 main islands,
however, consist of only 3,885 sq. km (1,500 sq.
miles), an area smaller than the smallest Ameri-
can state of Rhode Island. Only about 260,000
souls inhabit these small specks. The territory’s
five major island groups differ in terrain, climate,
and, to a certain extent, people.
W
ith the exception of the Tuamotu
Archipelago, an enormous chain of
low coral atolls northeast of Tahiti, all
but a few are “high” islands; that is, they are the
mountainous tops of ancient volcanoes eroded
into jagged peaks, deep bays, and fertile valleys.
All have fringing, or barrier coral reefs, and blue
lagoons worthy of postcards.
31

32. Yachting.vg
SOUTH
PACIFIC ISLANDS
The most strikingly beautiful Tahiti and Moorea
Even though parts of Moorea are beginning to seem like Pap-
The most strikingly beautiful and most frequently visited des-
eete suburbs, the island still retains more of old Polynesia than
tinations in the South Pacific are the Society Islands, so named
does Tahiti. It also has numerous whites and beaches, which
by Capt. James Cook, the great English explorer, in 1769 be-
are in short supply on Tahiti, where most sand is of the black
cause they lie relatively close together.
volcanic variety.
These include Tahiti and its nearby companion Moorea, which
To the northwest lie Bora Bora, Huahine, Raiatea, Tahaa, Mau-
are also known as the Windward Islands because they sit to
piti, and several smaller islands. Because they are downwind
the east, the direction of the prevailing trade wind. Tahiti is the
of Tahiti, they are also called the Leeward Islands. One of the
most developed island in French Polynesia. Don’t be surprised
when you take the freeway from the airport into the noisy, bus-
tling capital of Papeete. Chic bistros and high-rise shopping
centers long ago replaced the city’s stage-set wooden Chinese Bora Bora
stores, and the glass and steel of luxury resorts out in the sub-
Huahine
urbs have supplanted its cheap waterfront hotels.
If you’re into cities, Papeete will be right up your alley. Even if
Raiatea
you’re not, Tahiti is well worth seeing, especially its fine mu-
seums devoted to the painter Paul Gauguin, the writer James Tahaa
Norman Hall, and the islanders themselves. Most modern
visitors bypass these jewels and quickly head to Moorea, just
20km (12 miles) west of Tahiti. The short journey is like being world’s top honeymoon destinations, Bora Bora is French
transported to another world. Moorea’s mountain peaks and Polynesia’s tourism dynamo, with more resorts than any other
fingerlike bays are world-renowned for their awesome beauty. island.
32

33. Yachting.vg
Rangiroa
Huahine is almost as beautiful as Moorea and Bora Bora, but
with only a handful of hotels, it retains much of its old Polyne- To the south, the reef at Fakarava encircles the world’s third-
sian charm. The administrative center of the Leeward Islands, largest lagoon. Out here you’ll find marvelous snorkeling and
Raiatea lacks beaches, but the deep lagoon it shares with diving in massive lagoons stocked with a vast array of sea
Tahaa makes it the sailing capital of French Polynesia. life. The atolls may seem anticlimactic after you’ve seen the
Tahaa has only recently opened to tourism, with one of French high islands, so I suggest visiting them before exploring the
Polynesia’s top resorts now sitting out on a small reef islet. Society Islands.
Virtually unscathed by tourism, but a favorite retreat of French
residents of Tahiti, Maupiti has a few locally owned pensions. It Marquesas islands
can be visited on a day trip from Bora Bora.
Tuamotu Archipelago Made famous in 2002 by the Survivor television series, the
Marquesas are a group of 10 mountainous islands some
Moruroa
1,208km (750 miles) northeast of Tahiti. They are younger
Fangataufa than the Society Islands, and because a cool equatorial
current washes their shores, protective coral reefs have not
enclosed them. As a result, the surf pounds on their shores,
Across the approaches to Tahiti from the east, the 69 low- there are no encircling coastal plains, and the people live in a
lying atolls of the Tuamotu Archipelago run for 1,159km series of deep valleys that radiate out from central mountain
(720 miles) on a line from northwest to southeast. The peaks.
early European sailors called them the Dangerous Archi-
pelago because of their tricky currents and because they The Marquesas have lost their once-large populations to
virtually cannot be seen until a ship is almost on top of 19th-century diseases and the 20th-century economic lure
them. Papeete; today, their sparsely populated, cloud-enshrouded
valleys have an almost haunting air about them. Archaeologi-
Even today, they are a wrecking ground for yachts and cal sites with their ancient tikis are prime attractions in the
interisland trading boats. Two of them, Moruroa and Marquesas.
Fangataufa, were used by France to test its nuclear weapons
between 1966 and 1996. Others provide the bulk of Tahiti’s Of the six inhabited islands, only Nuku Hiva and Hiva Oa
well-known black pearls. have international standard hotels, and only they and Ua
Huka and the incredibly beautiful Ua Pou have airports. The
Rangiroa, the world’s second-largest atoll and the terri- Marquesas are best visited via Aranui 3 cruises, which visit all
tory’s best scuba-diving destination, is the most frequently the inhabited islands including Fatu Hiva, another dramatic
visited. Neighboring Tikehau, with a much smaller and shal- beauty.
lower lagoon, also has a modern resort hotel, as does Manihi,
the territory’s major producer of black pearls.
33

34. SUNSEEKER 64 - 2002
5 4 5 0 0 0 £ - TA X N O T PA I D
International Yacht Brokerage - John Watts
United Kingdom (+44) (0) 1202 440 440
www.iybltd.com
The Manhattan 64 is a perfect example of a boat that packs innovation, luxury and performance into an exceptionally graceful
frame. The hull form has been designed to take a more traditional shaft option but now includes the option of IPS drives - the
latter produces fantastic results in performance, handling and economy. Interior options offer upper deck or lower deck galley,
three or four staterooms with a midships full-beam master and very large hull-side windows. Saloon and entertainment space
has been increased and enlarged and panoramic superstructure windows ensure a feeling of openness.

35. SUNSEEKER 82 - 2004
1 5 5 0 0 0 0 £ - TA X N O T PA I D
International Yacht Brokerage - John Watts
United Kingdom (+44) (0) 1202 440 440
www.iybltd.com
We are delighted to present this beautiful example of a Sunseeker Yacht 82 M/Y Tickey Boo. Skipper maintained from new, full
Med spec, watermaker - Engines serviced / Antifouled June, invoices available for inspection. Presented with the Jr Master suite
layout and large VIP double with a further double guest cabin and 1 twin berth + Crew. White hull, cherry gloss interior and
MCA coded for charter (chartered very lightly) with only 800 hrs approx. The absolute best example on the market and priced
to sell. Bring offers!

36. Yachting.vg
FACTS
TO BANK ON
IN 2012
T
he Face of Facebook Pages is Changing. Again: The new Face-
book Timeline began rolling out to individual user profiles last
A new year on the cal- month and is designed to be the “journal of your life.” Timeline is
also coming to Pages, likely soon. While it’s unclear exactly when it is
endar means new hope, coming or how similar it will be to what we’ve already seen, we should
expect the rollout to begin early this year.
new opportunities, new While brands’ core strategy of creating content and messaging fans in
their own newsfeed will not change, the content journey and user ex-
products, new trends perience most certainly will. Facebook has already removed the restric-
tion that prevents non-fans from interacting with Pages, and it would
and, most important not be surprising to see them do away with “like gate” landing tabs as
of all, new budgets for well. If that is the case, the approach to applications will change signifi-
cantly and will be accessible only via paid media or engaging wall post
many marketers. And messages.. In their place, expect to see the proliferation of open graph
applications that aggregate on the Timeline. Spotify, Rdio, Yahoo! and
while you’ll get served The Wall Street Journal gave us a preview of how verbs and objects can
take over a newsfeed meaning that the most important verb this year
your share of predic- might just be “build” (as in “build an entirely new application to support
our brand on Facebook”).
tions for the year ahead, Google+ Is Not Going Away: If Facebook accounts for 1 in every 7
here are five things you minutes spent online (according to comScore), that means there are six
other minutes still up for grabs! New platforms and technologies con-
can bank on happening tinue to pop up on a seemingly daily basis. Last year saw the emergence
of Tumblr and Pinterest with millions of users, not to mention the long-
in social media. awaited arrival of Google+. Despite the steadily growing importance of
Facebook and Twitter, you cannot ignore the potential of Google+ to im-
pact your SEO and media business. That is, if Google is something that is
important to your target consumer (hint: It is). Google+ just passed the
65 million user mark, with a quarter of that coming in December. Invest-
36

37. Google+ is not going away
ing in building and maintaining a Google+ Profile for your
Yachtinga.vg
business or brand won’t require as much time to “do right”
as, say, Twitter, but that doesn’t mean it should be a carbon
copy of your Facebook Page, either. With different features to
try out, take advantage of the opportunity to reach new and
existing consumers with unique content. We can also expect
Google to roll out an enhanced, integrated Analytics offering
that will help us better understand the user journey across
and beyond their network. We’ve been saying all along that
you cannot evaluate the impact of New Media tactics using
Old Media metrics, and Google is poised to take a giant step
forward in answering our ROI questions in 2012. Move fast or move out of the way
59% last year and now reaches more than 10% of internet
Paid and Earned Media Work Best Together: The days users worldwide. Location-based services like Foursquare,
of building your Facebook fan count and Twitter following photo quick-hits like Instagr.am and many other mobile
without paid media support are over, plain and simple. This applications require either Facebook or Twitter for ampli-
isn’t really news. However, if your media strategy is strictly fication and sharing. Android and iPhone sales are driving
focused on fan acquisition to “get X million fans by the end Google+ and Twitter sign-ups at an astonishing rate. No
of the year,” then you are still missing out on the potential of matter what trends emerge in mobile, from check-ins to
what brand-consumer relationships can do for your business. search to money transfer and payments, social is already
Sure, total fans and followers matter, but only in the context at the center. Good marketing these days means giving
your consumers what they want -- information, customer
service, coupons, access, coupons, a voice, personalized
experiences or just to be heard -- wherever they are.
Move Fast, Or Move Out of the Way: Giving your con-
sumers what they want no matter where they are is syn-
onymous for giving it to them when they want it. Doing
so will require a paradigm shift in how you plan, act and
react. In the time that you’ve been reading this, anywhere
between one and a thousand people mentioned your
product or brand in a social context. And while you may
have missed it, their friends and the people they influ-
ence certainly did not. That is the power of social. The old
media-planning model where budgets and allocations are
set a year in advance just doesn’t work anymore. Consum-
ers don’t care when your budgets are finalized or when
you have to have creative locked down. Thanks to social
media, we have access to insights and data almost instan-
taneously, meaning real-time marketing is the new imper-
Social is mobile ative. We must be flexible, agile and responsive, able shift
directions, change the message, move money around and
of having as many active fans as possible. What if operationalize it all not in months, but in minutes.
I told you that less than 5% of your fans, on aver-
age, actually see any of your content and engage
with it in some way? Wouldn’t a richer goal be to
increase your number of active fans from 5% to
10%? Only a media strategy that combines fan
acquisition and fan engagement tactics can make
this happen. Thanks to Facebook’s improved
Insights tool, enhanced premium ad targeting
and Sponsored Stories can drive fan growth AND
participation in 2012.
Social is Mobile and Mobile is Finally Social: It
feels like we’ve been waiting and waiting for the
“mobile revolution” to hit social marketing, when
in reality a mobile evolution has already reached
a critical mass. Twitter has become a go-to plat-
form on the “second screen” while in the home
as well as on the primary screen when outside
the home. According to comScore, Twitter grew
37

38. MANGUSTA 86 FLY - 1998
1 4 0 0 0 0 0 E U R O S - TA X PA I D
Yacht Showroom - Nicolas Valin
France (+33) (6) 16110577
www.yachtshowroom.com
Indulgence of Poole is most probably the best opportunity on the market for a 4-cabin flybridge yacht of 86-feet. Built in 1998,
she has been always perfectly maintained by her 2 owners, and in the past 2 years virtually every part of the yacht has either
been fully serviced or replaced. Since 2008, her current owner has invested a lot of time,effort and money in the yacht, hiring
a full-time crew of 3 to take care of her and making sure that the yacht is maintained to the highest standards. Indulgence of
Poole is also a successful charter yacht, MCA SVC compliant. In 2011 she has had an exceptional season with over 10 weeks
charter already reserved

39. AZIMUT 55E - 2008
7 9 0 0 0 0 E U R O S - TA X N O T PA I D
Yacht Showrrom - Nicolas Valin
France (+33) (6) 16110577
www.yachtshowroom.com
Azimut 55 year 2008 in immaculate condition. 3 cabins / 3 bathrooms version. Extremely well looked after boat, constantly
upgraded, professionally maintained, fully serviced and ready to go.

41. MOTOR YACHTS BROKERAGE
350 Commando, 2005, £105,000............................................................................4 AZIMUT / BENETTI 46, 2003, 295.000 €........................................................48
GTILE -RFI, 2005, £3,495...........................................................................................5 BAHA CRUISERS 330 Conquistare, 1999, 99.500 €....................................51
rxp-x 255hp, 2008, £7,495.........................................................................................7 BAJA BOATS BAJA 275 FORCE, 1989, 15.900 €........................................50
2152 Walkaround, 2009, 57.370 €.........................................................................6 BAYLINER 2052 Capri, 2000, £10,495...............................................................53
24 SX, 2006, £17,995...................................................................................................9 BAYLINER 2655 Ciera, 2000, £26,750...............................................................52
27 Metre, 1939, 1.200.000 €.....................................................................................8 BAYLINER 285, 2003, £34,995.............................................................................55
310 Monaco, 2000, 69.950 €.................................................................................11 BAYLINER BAYLINER 2855 CIERRA, 1994, 34.900 €.................................54
33, 1991, £58,500.......................................................................................................10 BAYLINER BAYLINER 3288 MOTOR YACHT, 1990, 65.000 €...............57
.
43 RS, 2003, £154,950..............................................................................................12 BAYLINER BAYLINER CIERRA 2655, 1997, 29.100 €.................................56
45, 2007, 299.000 €...................................................................................................15 BAYLINER Trophy, 1998, £10,995........................................................................59
590, 2005, £15,000....................................................................................................14
. BENETEAU Antares 1020, 1989, 59.000 €......................................................58
68 S, 2006, 1.400.000 €...........................................................................................17
. BENETEAU ANTARES 11.20 FLY, 1987, 115.000 €....................................61
.
7.6 METRE, 2001, £12,995.....................................................................................16
. BENETEAU ANTARES 640, 1990, 17.900 €....................................................60
72 Open, 2006, £695,000.........................................................................................19 BENETEAU ANTARES 800, 1987, 29.900 €....................................................63
8.1 MK1 RIB, 1998, £30,000...................................................................................18 BENETEAU ANTARES SERIE 9, 2009, 89.000 €............................................62
975, 1991, 40.000 €...................................................................................................21 BENETEAU ANTARES SERIE 9, 2001, 84.000 €............................................65
999 SeaDNA 2012 Model, 2012, £168,000....................................................20 BENETEAU FLYER 10, 1989, 50.000 €..............................................................64
Allante 705i Bowrider, 2011, 60.761 €..............................................................23 BENETEAU FLYER 7, 1988, 19.900 €.................................................................67
Allante 825i Mid Cabin, 2010, 90.148 €............................................................22 BENETEAU Merry Fisher 695, 2005, 53.000 €...............................................66
Chase 700i, 2011, 71.938 €.....................................................................................25 BENETEAU Merry Fisher 750 CR, 1998, 44.900 €.......................................69
.
Chase 800, 2011, 87.000 €......................................................................................24 BENETEAU MONTE CARLO 37, 2008, 179.000 €......................................68
Explorer 622i SD, 2011, 50.668 €........................................................................27
. BENETEAU OMBRINE 900, 1999, 54.800 €...................................................71
Explorer 682i, 2011, 64.824 €................................................................................26 BIRCHWOOD BIRCHWOOD SD 34, 1990, 55.000 €................................70
Explorer 822 o/b, 2010, 78.656 €.........................................................................29 BIRCHWOOD BIRCHWOOD TS 37 , 1991, 128.000 €.............................73
Flybridge 64, 2005, £575,000.................................................................................28 BOSTON WHALER Supersport, 1985, £3,495................................................72
PL860/BS, 2002, 49.500 €......................................................................................31 CAMMENGA De Vries, 1978, 1.450.000 €.......................................................75
Speedster, 1999, £6,999.............................................................................................30 CANTIERI DELL ARNO LEOPARD 27, 2000, 1.150.000 €.......................74
Superyacht 70, 2007, £1,350,000..........................................................................33 CARVER CARVER 32, 1992, 54.900 €...............................................................77
ABSOLUTE 41, 2008, 357.900 €.........................................................................32 CARVER CARVER 38, 2007, 219.000 €............................................................76
ACM ACM DYNASTY 43, 1999, 199.500 €...................................................35 CHRIS CRAFT CROWNE 272, 1992, 35.950 €..............................................79
ACM ACM HERITAGE 26, 2000, 55.000 €......................................................34 CIGARETTE CIGARETTE 42 TIGER, 2000, 165.000 €................................78
ADMIRAL ADMIRAL YACHT 12, 1998, 165.000 €.....................................37 CIGARETTE Gladiator 36, 2003, 159.950 €...................................................81
.
AIRON MARINE AIRON MARINE 401, 2003, 240.000 €.........................36 COBALT 252, 2007, £59,950.................................................................................80
AIRON MARINE AIRON MARINE 425 IPS, 2005, 345.000 €.................39 CORONET CORONET 32, 1974, 49.000 €.....................................................83
.
AMERGLASS AMERGLASS 32, 1976, 25.900 €...........................................38 CRANCHI Endurance 39, 2000, 92.000 €.......................................................82
AMERICAN MARINE TAIWAN GRAND BANKS 42, 1973, 159.000 €. 1
4 CRANCHI 28 CSL, 2003, £53,995.......................................................................85
APREA MARE APREAMARE SEMI CABINE , 2002, 129.900 €.............40 CRANCHI CRANCHI TURCHESE 24, 1999, 22.000 €................................84
ARCOA ARCOA 1060, 1969, 67.000 €.............................................................43 CRANCHI CRANCHI ZAFFIRO 34, 2004, 125.000 €.................................87
ASTONDOA 54, 2003, £450,000........................................................................42 CRANCHI Endurance 39, 1999, £99,500..........................................................86
AZIMUT Azimut 105, 2008, 5.000.000 €..........................................................45 CRANCHI endurance 39, 2000, £89,995...........................................................89
AZIMUT Azimut 46, 1997, 199.000 €................................................................44 CRANCHI ZAFFIRO 34, 2004, 125.000 €........................................................88
AZIMUT Azimut 55 E, 2008, 790.000 €............................................................47 CROWNLINE 250 CR , 2005, £39,950.............................................................91
AZIMUT Azimut 68E, 2006, 1.200.000 €..........................................................46 CROWNLINE 180 BR, 2004, £11,995...............................................................90
.
AZIMUT Azimut 68S, 2007, 1.200.000 €..........................................................49 CROWNLINE CROWNLINE 255 CCR, 2007, 64.000 €.............................93
41