Session delivered to MaGIC (Malaysian Global Innovation and Creativity Centre) Accelerator Program participants. This is Part One of Two of two of a workshop to help you conquer the audience with the right pitch: learn about pitch structure and how to apply storytelling and soap opera elements (open loops and cliffhangers) to keep the audience eyes on you.

1. Dare To Pitch
Content
Story Telling
Visuals
Speech
PART #1

2. CONTENT STORY VISUALS SPEECH

3. CONTENT
STORY VISUALS SPEECH
1. Teaser: The Right Hook
2. Elevator Pitch: Kill it.
3. Problem: Tell a Story. Make it Personal.
4. Solution: Name Your Thing.
5. Business Model + Validation: It will work.
6. Why Now: Market Size + It's Happening
7. Why Us: Team Best Features
8. Roadmap (+ Raising): Next Steps

4. BUT FIRST...
STORY VISUALS SPEECH

5. STORY
Good stories:
Keep You Hooked.
Have You Guessing The End
Engage You To Think About it

6. 1. Start With a Hook.
2. Make it Personal
3. Show, don't tell

7. 1. Start With a Hook
A) From the Middle / Intriguing Fact
"July 14th, I sat down on the floor and cried, I was going to give up. But
something happened: it changed my startup. And myself".
" I wanted to be the ultimate Uber for pets. Now, I'm..."
"A year ago, people me crazy. Now, they are my users."
B) From a Kickass Metric / Fact
"Just today we celebrated the 10,457 Downloads of Our App."
"Yesterday, a Malaysian mom could get a degree thanks to the fact she
had a smartphone in her hands."

8. PRACTICE (5')
5' to list down:
- the highest and lowest points of your journey
- your best numbers
- the most impressive things about your team

9. PRACTICE (5')
5' sharing and getting feedback.
- what sounds the most intriguing?
- what sounds the most impressive?
- what sounds the funniest? If it's your style.

10. REFLECT. How can you use these points to reinforce:
This is pretty much what investors need to know.
TRACTION (GROWTH OVER TIME!)
EXECUTION CAPACITY (WE ROCK!)
VALIDATION (IT'S GOOD BUSINESS!)

11. Say less. Show more.
20% Attention. You can't afford a 80% deficit.

12. TAKE NOTE OF THE BEST OF YOU.
Make sure it includes Traction, Team or Validation.
Now align it with content below:
VISUALS SPEECH
1. Teaser: The Right Hook
2. Elevator Pitch: Kill it.
3. Problem: Tell a Story. Make it Personal.
4. Solution: Name Your Thing.
5. Business Model + Validation: It will work.
6. Why Now: Market Size + It's Happening
7. Why Us: Team Best Features
8. Roadmap (+ Raising): Next Steps

13. SPEECH
1. Teaser
2. Elevator Pitch
3. Problem
4. Solution
5. Business Model + Validation
6. Why Now
7. Why Us: Team Best Features
8. Roadmap (+ Raising): Next Steps
A year ago, no one believed in this, Now I'm proud to announce we
have 500 people using our app on a daily basis.
KingKonia helps you take epic monkey shots from your phone; like a
professional. Why would it work? Right?
You travel to national parks to see monkeys. But you don't know
where animals are. Guess how many people share this pain?
KingKonia is a GPS based mobile app which will help you finding monkeys
nearby you. Fast. Simple. Hassle-Free. Like fresh bananas in your phone.
It's free - but we sell monkey pictures. Our largest
comparable (MonkeyKongey) raised 500mi in the US.
It's an 8 figure market! And the people who are willing to pay
for it aren't the ones we thought of at first. It's better.
Together, we've got 8 years experience on mobile
development and monkey snapshots.
We got 10k sign ups in 3 months, raised 500k
and hired a 15-people team. Now we're raising
2mi to expand and grow our team.

14. Quick Resources:
Repetition: Frame your core messages in a phrase. Repeat.
Make it Personal: Ask for your audience to put themselves in your
customers' shoes. Share the pain,
Humor:
A matter of style. Just be yourself.
Number or Trigger Word + Adjective + Keyword + Promise
"Helping you take epic monkey shots, like a professional"
"Get work done in first-class spaces. Like a boss."
"30k seriously-addicted users in one month"

15. PRACTICE (10')
10' draw the "skeleton" of your pitch
- fast and dirty
- bullet points
- numbers
1. Teaser
2. Elevator Pitch
3. Problem
4. Solution
5. Business Model + Validation
6. Why Now
7. Why Us: Team Best Features
8. Roadmap (+ Raising): Next Steps

16. 1. Start With a Hook.
2. Make it Personal
3. Show, don't tell

17. SPEECH
1. Teaser
2. Elevator Pitch
3. Problem
4. Solution
5. Business Model + Validation
6. Why Now
7. Why Us: Team Best Features
8. Roadmap (+ Raising): Next Steps
A year ago, no one believed in this, Now I'm proud to announce we
have 500 people using our app on a daily basis.
KingKonia is a mobile app to help you to find monkeys nearby your
location; But why would something so stupid work? Right?
Sometimes you want to see monkeys. But you don't know
where to go. Do you know how many people share this pain?
KingKonia will help you finding monkeys. Fast. Simple. Hassle-Free.
It's like fresh bananas in your phone.
Making money: subscription-based model. Our largest
comparable (MonkeyKongey) raised 500mi in the US.
It's an 8 figure market (Numbers)!. But... the people who are
willing to pay for it aren't the ones we thought of at first.
Together, we've 8 years experience on mobile
development and monkey snapshots.
We got 500 sign ups in 3 months, raised a
500k and hired a 15-people team. Now we're
raising 2mi to expand and grow our team.
Add a little bit of body text
Share and Review it.
Make sure you're including and emphasizing
in the core things you gotta mention.
Traction. Team. Validation.

18. PRACTICE (5')
5' prepare your pitch.
- Define 1-3 key take-aways
- Include all fundamental content
- Choose the hook. Keep it through
5' sharing and getting feedback.

19. VISUALS
Connect to Emotions
Explain Numbers Growth
Give Fast Social Proof

20. You don't need to
make it up. You
just need to
SAy and show it.

21. TRAVEL
CARELESSLY
Emotions. Value Proposition.

22. SADDEST
THING EVER
Emotions. Value Proposition.

23. Business and Market
SECTIO
N A
SECTIO
N C
SECTIO
N B
OVERL
AP

24. Lorem ipsum dolor sit
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WE ROCK.
TRACTION
1 2 3 4
63% LIKES
1500
75%
47%
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Marketing Consumers Design Communication

25. and the other four figures in this image are
used to demonstrate a statistic.
Source: A reliable source of statistics.
6 out of 10

26. CANADA
OUR INTERNATIONAL AUDIENCE
SOUTH AMERICA
NEW ZEALAND
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ASIA
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SOUTH AFRICA
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AUSTRALIA
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HOW OUR COMPANY IS BEING VIEWED AROUND THE GLOBE

27. Team
TECH. DESIGN. HUSTLE.
ENGINEERED
CHRIS
LORA
AINA
MARKETING. GREW USER BASE 300%
FOUNDED. 100k REVENUE / 3 MONTHS

28. L I V E I N T H E S U N S H I N E
S W I M I N T H E S E A
D R I N K I N T H E W I L D A I R