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HearstMediaAlbany
HearstMediaAlbany
http://youtu.be/IeVdSvPLfr8
What Really Matters to SMBs?
HearstMediaAlbany
Discoverability
Accurate Representation
A Steady Stream of Prospects 
Effective Promotions
Retention and Loyalty 
A Good Reputation
Tools of Engagement
Return on Investment
Improvement Over Time
HearstMediaAlbany
Most Businesses Have Websites, Right!
Source: http://www.statisticbrain.com/businesses-with-no-website-statistics/
Being found online starts with a web presence.
HearstMediaAlbany
HearstMediaAlbany
HearstMediaAlbany
HearstMediaAlbany
HearstMediaAlbany
HearstMediaAlbany
HearstMediaAlbany
HearstMediaAlbany
HearstMediaAlbany
Top 3 reasons for SMBs lack of online presence
1. CONFUSION!
2. Lack of budget
3. Lack of time and/or personnel
What SMBs want:
1. Human interaction
2. Simplicity in getting noticed
3. Clear justification for shifting budget to web
Google 2011
HearstMediaAlbany
Any Questions?

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