1. Presented by Darcy Knapp, MBA SEO Web Mechanics

2. Job Seeking Strategy Docs
 Cover letter
 Resume
 Business References
 Personal References
 eMail address etiquette
 Cell phone protocol
 Practice Interviews
 Elevator Speech
 Thank you notes
Presented by Darcy Knapp, MBA SEO Web Mechanics

3. Professional Image
What unintended message is your email sending?
 jsmith1974@gmail.com
 idrivefastcars77@gmail.com
 johnsmithrulestheworld@gmail.com
First Impressions Impact Action!!!
 JohnSmithJobs@gmail.com
 JSmithJobs@gmail.com
 JSmithJobSearch@gmail.com
Presented by Darcy Knapp, MBA SEO Web Mechanics

4. What is the 1st thing . . .
Users Believe what is Found in Top Search Results is Reality!
iProspect, the Original(TM)
Did you gain their attention. . . .
What are they finding about you?
Is it good, bad or are you invisible?
Take Control!
Presented by Darcy Knapp, MBA SEO Web Mechanics

5. Search: Where will you turn up??
How do you CONTROL what Google Displays?
The same way you
Google your
prospective
employers, they
will Google you . . .
What does your
online reputation
say about you?
Presented by Darcy Knapp, MBA SEO Web Mechanics

6. What is the 2nd thing . . .
What are they finding about you?
Are you protecting your profile?
Presented by Darcy Knapp, MBA SEO Web Mechanics

7. Are you HERE?
If facebook were a country it would have the
3rd largest population on the planet!
~Facebook is growing exponentially – recently announced 1 Billion users (Jan 2012)~
Presented by Darcy Knapp, MBA SEO Web Mechanics

8. Facebook in the USA
Presented by Darcy Knapp, MBA SEO Web Mechanics

9. Privacy Settings (Account)
Presented by Darcy Knapp, MBA SEO
Web Mechanics

10. What does your Page imply?
What is on your
profile?
Update your privacy
settings!
Should you hide
religion, politics,
favorites, sports
teams?
If it means not
getting the job, hide
anything and
everything that
might be a factor!
Presented by Darcy Knapp, MBA SEO Web Mechanics

11. Control Your Wall
Is your wall employer
friendly?
You can hide posts or
block users from being on
your wall as needed.
Rated “G” or a danger to
the world. . . . Keep your
wall squeaky clean!
Your mother might look at
your wall someday too . . .
Take control of your wall
for your own protection!
Presented by Darcy Knapp, MBA SEO Web Mechanics

12. Update your Contact Info
Presented by Darcy Knapp, MBA SEO Web Mechanics

13. Facebook Support Groups
Presented by Darcy Knapp, MBA SEO Web Mechanics

14. Own Your Name
Personal Resume Websites
 Be professional
 Keep it simple
 Track your visitors
 Check for comments
 Link to social media
 Custom or Basic
 Get out there!
Presented by Darcy Knapp, MBA SEO Web Mechanics

15. Key Word Strategy: Your Resume Site
 Include key words in your pages
 Research key terms
 Professionally written copy
 K.I.S.S.
 Keep the site informative
 Educate the Recruiter
 Include video
Presented by Darcy Knapp, MBA SEO Web Mechanics

16. Employment Sites
 CareerBuilder.com
 Monster.com
 HotJobs.Yahoo.com
 Indeed.com
 SimplyHired.com
LINKEDIN
Presented by Darcy Knapp, MBA SEO Web Mechanics

17. LinkedIn has JOBS!
Presented by Darcy Knapp, MBA SEO Web Mechanics

18. LinkedIn: Your Profile = Resume!!
Get FOUND!!
Connect
Network
Share information
Find Job Postings
Locate Recruiters
Get past the Gatekeeper!
Join Support Groups
Presented by Darcy Knapp, MBA SEO Web Mechanics

19. Why LinkedIn
 95% of Companies use LinkedIn as a primary
research tool to find new employees
 Create connections in your Vertical
 Discover opportunities
 Share Information
Presented by Darcy Knapp, MBA SEO Web Mechanics

20. Find Your Best Connections
Presented by Darcy Knapp, MBA SEO Web Mechanics

21. LinkedIn as a Research Tool
Presented by Darcy Knapp, MBA SEO Web Mechanics

22.  Complete & Update your Profile (Resume)
 Reach out to make new connections
 Make every inquiry professional
 Do not be afraid of rejection
 Every contact is a potential referral
 Answer every inquiry
 Be diligent in your follow up
Presented by Darcy Knapp, MBA SEO Web Mechanics

23. The Power of YouTube
The #2 Search Engine
Presented by Darcy Knapp, MBA SEO Web Mechanics

24. YouTube: Search & Discovery
Video Resume?
Or
The most
Embarrassing
moment in your
life?
Presented by Darcy Knapp, MBA SEO Web Mechanics

25. Do you Twitter ?
December 2011
January 2011
50 Million Tweets/Day 140 Million Tweets/Day
Presented by Darcy Knapp, MBA SEO Web Mechanics

26. Twitter
 Less than 13% of all Online Adults use Twitter
 More than 50% of Recruiters will check Twitter!!
 Updated 24/7 from ANYWHERE
 How fast can private info become public?
 In an instant TWITTER!!
Presented by Darcy Knapp, MBA SEO Web Mechanics

27. Twitter Search
What is being Tweeted about you?
Presented by Darcy Knapp, MBA SEO Web Mechanics

28. End Goal: Social Reputation Control
Presented by Darcy Knapp, MBA SEO Web Mechanics

29. Social Media
 Youhave to be in the mix to make the
connection and find the job you seek
 Thejob you want may never be posted
on a career website or newspaper.
 Are you up to date on tech?
Presented by Darcy Knapp, MBA SEO Web Mechanics

30. Social Media
 Employers will check up on you
 Recruiters are LOOKING FOR YOU!
 Your Social Reputation can effect your job search
 Lack of presence will create concern
 And the opportunity for competition to get your job!
Presented by Darcy Knapp, MBA SEO Web Mechanics

31. Questions?
Presented by Darcy Knapp, MBA SEO Web Mechanics