Lean UX, Somewhere Over the Waterfall
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Delivered January 12, 2012 to a joint meeting of the PDMA and Lean Startup Circle, Chicago.
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Lean UX, Somewhere Over the Waterfall
- 1. Somewhere over the waterfall Introduc3on to Lean UX Chicago Lean Startup Circle January 12, 2011
- 2. What is LUXr? LUXr helps early-‐stage entrepreneurs design and develop products that deliver great user experiences. CC BY-‐NC-‐SA Lane halley | @thinknow 2
- 3. Photo: Flickr/oskay CC BY-‐NC-‐SA Lane halley | @thinknow 3
- 4. Tweet it! @LUXrco Lane Halley lane@luxr.co t: @thinknow CC BY-‐NC-‐SA Lane halley | @thinknow 4
- 5. CC BY-‐NC-‐SA Lane halley | @thinknow 5
- 6. Lean UX Why now? What is it? How is it done? CC BY-‐NC-‐SA Lane halley | @thinknow 6
- 7. The origin of SW development Photo: Flickr/zoutedrop CC BY-‐NC-‐SA Lane halley | @thinknow 7
- 8. Old-‐skool SW dev process PLAN – BUILD – TEST – SHIP – T-‐SHIRT CC BY-‐NC-‐SA Lane halley | @thinknow 8
- 9. Design tried to fit in PLAN – BUILD – TEST – SHIP – T-‐SHIRT ^ RESEARCH | DESIGN CC BY-‐NC-‐SA Lane halley | @thinknow 9
- 10. And then everything changed Technology is no longer the problem Agile development Web apps Web analy3cs Mobile devices CC BY-‐NC-‐SA Lane halley | @thinknow 10
- 11. Make products people want Ideas are plen3ful Low technology barriers Low switching cost CC BY-‐NC-‐SA Lane halley | @thinknow 11
- 12. Lean UX is more than UI design USERS NEEDS People Insert direc3on from business vision here Product USES Sketches, wireframes FEATURES and UI design are here USER STORIES CC BY-‐NC-‐SA Lane halley | @thinknow 12
- 13. Who decides? “Every product decision you make is a design decision.” – Josh Seiden CC BY-‐NC-‐SA Lane halley | @thinknow 13
- 14. “Get out of the building” CC BY-‐NC-‐SA Lane halley | @thinknow 14
- 15. Get out of the building “Customer Development is the process of how you get out of the building and search for the model. Customer Development is designed so that you the founder(s) gather first hand experience about customer and market needs.” SteveBlank.com, 5/13/2010 CC BY-‐NC-‐SA Lane halley | @thinknow 15
- 16. A how-‐to guide for customer development CC BY-‐NC-‐SA Lane halley | @thinknow 16
- 17. In other words… “Go speak (in person if possible) with living, breathing customers to determine the validity of your assump3ons.” “The Entrepreneurs Guide to Customer Development,” Cooper & Vlaskovits CC BY-‐NC-‐SA Lane halley | @thinknow 17
- 18. Eight steps to customer discovery 1. Document Customer-‐Problem-‐Solu3on Hypothesis 2. Brainstorm Business Model Hypothesis 3. Find Prospects to talk to 4. Reach out to prospects 5. Engage prospects 6. Phase Gate I Compile | Measure | Test 7. Problem-‐Solu3on Fit/MVP 8. Phase Gate II Compile | Measure | Test CC BY-‐NC-‐SA Lane halley | @thinknow 18
- 19. Eight steps to customer discovery 1. Document Customer-‐Problem-‐Solu3on Hypothesis 2. Brainstorm Business Model Hypothesis 3. Find Prospects to talk to UX supports 4. Reach out to prospects these 5. Engage prospects ac3vi3es 6. Phase Gate I Compile | Measure | Test 7. Problem-‐Solu3on Fit/MVP 8. Phase Gate II Compile | Measure | Test CC BY-‐NC-‐SA Lane halley | @thinknow 19
- 20. UX methods help customer discovery CC BY-‐NC-‐SA Lane halley | @thinknow 20
- 21. #2 New York Times Bestseller CC BY-‐NC-‐SA Lane halley | @thinknow 21
- 22. Customer Short cycles, Reduce risk Development itera3ve development CC BY-‐NC-‐SA Lane halley | @thinknow 22
- 23. Lean thinking Reduce INVENTORY, RISK and WASTE Great idea! 3 MONTHS? Well, that didn’t work 3 HOURS!! CC BY-‐NC-‐SA Lane halley | @thinknow 23
- 24. Small, frequent correc3ons Un-‐validated assump3ons RISK (debt) Time CC BY-‐NC-‐SA Lane halley | @thinknow 24
- 25. The Lean Startup Cycle CC BY-‐NC-‐SA Lane halley | @thinknow 25
- 26. Hooray! UX has a seat at the table Photo: Flickr/Walter Boy CC BY-‐NC-‐SA Lane halley | @thinknow 26
- 27. UX must adapt Image: Michael K Bergman CC BY-‐NC-‐SA Lane halley | @thinknow 27
- 28. UX contains many disciplines USER EXPERIENCE ARCHITECTURE MECHANICAL DESIGN ENGINEERING Signage INFORMATION ARCHITECTURE INDUSTRIAL DESIGN ELECTRICAL ENGINEERING CONTENT CREATION (Text, Data,Graphics) INTERACTION DESIGN Ubicomp VISUAL DESIGN Controls Interactive Environments Info Viz USABILITY ENGINEERING HUMAN-COMPUTER INTERACTION Navigation INTERFACE DESIGN Dan Saffer “ The Disciplines of User Experience” CC BY-‐NC-‐SA Lane halley | @thinknow 28
- 29. UX prac3ces vary inside team Design specialist Design specialist Concensus design Style guildes start up enterprise Advisors Internal design dept. Design agency Design agency outside team CC BY-‐NC-‐SA Lane halley | @thinknow 29
- 30. Incremental delivery hsp://www.scrumalliance.org/learn_about_scrum CC BY-‐NC-‐SA Lane halley | @thinknow 30
- 31. Challenges Not enough designers Many kinds of designers Design is expensive Silos and handoffs Over-‐emphasis on deliverables CC BY-‐NC-‐SA Lane halley | @thinknow 31
- 32. My Lean UX mantra • Quick • Visual • Collaborative • Continuous CC BY-‐NC-‐SA Lane halley | @thinknow 32
- 33. What is Lean UX? “Lean User Experience is principle-‐driven process for teams working in situa3ons of extreme uncertainty. It is characterized by rituals that predispose predictable, high-‐ quality, high-‐velocity user experience outcomes.” – Janice Fraser CC BY-‐NC-‐SA Lane halley | @thinknow 33
- 34. Ten principles of Lean UX 1. Design + Product Management + Development = 1 team 2. Externalize! 3. FLOW: think -‐> make -‐> check 4. Repeatable & rou3nized 5. Solve the right problem 6. Goal-‐driven & outcome-‐focused 7. Generate many op3ons 8. Decide quickly and hold decisions lightly 9. Recognize hypotheses & validate them 10. Users are the best source of informa3on (& inspira3on) CC BY-‐NC-‐SA Lane halley | @thinknow 34
- 35. Lean UX Cycle THINK genera ve research idea on mental models behavior models test results compe ve analysis MAKE prototypes wireframes value prop landing page CHECK hypotheses comps A/B tes ng deployed code site analy cs usability tes ng funnel sign-ups CC BY-‐NC-‐SA Lane halley | @thinknow 35
- 36. Hypothesis statement We believe that people like (customer type) have a need for (or problem doing) (need/ac3on/behavior) . We will know we have succeeded when (quan3ta3ve/measurable outcome) , or (qualita3ve observable outcome) , which will contribute to (KPI) . CC BY-‐NC-‐SA Lane halley | @thinknow 36
- 37. Examples of Lean UX prac3ces Con3nuous user engagement Provisional personas Team sketching Just enough documenta3on Visual radiators Themed itera3ons Cross-‐func3onal pairing CC BY-‐NC-‐SA Lane halley | @thinknow 37
- 38. Con3nuous customer engagement Photo: @thinknow | LSM CC BY-‐NC-‐SA Lane halley | @thinknow 38
- 39. Provisional personas Photo: @thinknow | Atomic Object CC BY-‐NC-‐SA Lane halley | @thinknow 39
- 40. Team sketching Photo: @thinknow | Atomic Object CC BY-‐NC-‐SA Lane halley | @thinknow 40
- 41. Just enough documenta3on Photo: @thinknow | TIGC CC BY-‐NC-‐SA Lane halley | @thinknow 41
- 42. Visual radiators Photo: @thinknow | LUXr CC BY-‐NC-‐SA Lane halley | @thinknow 42
- 43. Themed itera3ons Photo: @thinknow | Atomic Object CC BY-‐NC-‐SA Lane halley | @thinknow 43
- 44. Cross-‐func3onal pairing Photo: Flickr/danicuki CC BY-‐NC-‐SA Lane halley | @thinknow 44
- 45. Thank you! CC BY-‐NC-‐SA Lane halley | @thinknow 45