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Action and Advocacy Strategy
Review




Sara J. Scherr
March 7, 2012
If you don’t know where
  you’re going, any road
    will take you there.

       Lewis Carroll
Presentation Focus
●Review the overall
 strategy of the LPFN
●Outline the Action and
 Advocacy approach
●Review draft Initiative
 outcomes
I. OVERALL STRATEGY OF THE
   LPFN INITIATIVE
Goal: To catalyze a shift towards integrated
agriculture & rural land use strategies
• Sustainable, climate-resilient, diverse food production to meet rural,
  urban and export demand and food security needs for 9+ billion
• Sustainable biomass fuel, forest, fisheries production
• Conservation and restoration of wild biodiversity
• Protection of critical watershed functions
• Terrestrial climate mitigation


Outcomes:
•   Compelling case for a new paradigm for farming & rural landscapes
•   Leaders and innovators mobilized
•   Action agendas developed and implemented
Initiative Theory of Change

Leaders at the landscape, national and international
levels…
   are supported by new resources, motivated by new
   evidence, and empowered by new partnerships
   and coalitions…
         to develop and advocate for effective
         landscape programs, policies and
         investments in their home landscapes,
         countries or institutions.
Principles and Approach
● Build from existing analyses
● Phased approach to action
● Learn from innovators
● Strategically assess need for farm
  & landscape innovation
● Don’t seek consensus, rather:
 ● Commitment to pursue integrated
   goals
 ● Energy & political space to innovate
 ● New partnerships across many sectors
Action and Advocacy Strategy Review
Niche and Value-added of LPFN
To complement the many landscape initiatives underway
● Provide a non-ideological, non-confrontational platform to
  bring diverse groups together
● Promote learning among diverse communities of practice
● Document experience across communities of practice
● Foster dialogue and action among diverse types of
  institutions
● Generate and synthesize knowledge from a broad base of
  evidence and experience
● Pool resources to strengthen policy advocacy and outreach
● Provide communication link between high-level policy
  initiatives and landscape actors
II. ACTION & ADVOCACY
    APPROACH
Scaling-up
             ● Innovation without scaling up is of
               limited value
             ● Drivers for scaling-up:
               •   Ideas/model (LPFN)
               •   Vision (LPFN champions and leaders)
               •   External catalysts (crises, donors)
               •   Incentives (people, food and nature)

             ● “Small is beautiful, but big is
               necessary”
Objectives
1) Articulate priority policy, investment, and research
   actions
2) Develop collaborative action plans in selected
   landscapes and countries
3) Define target audiences, with key messages and
   specific advocacy tactics
4) Promote partner engagements and establish
   modalities for partner collaboration
Principles of Engagement
 Broad change achieved with a networked
  constituency of many sectors, on many levels,
  working together for change on many fronts
 Use of existing networks
 No forced consensus
 Mobilize strategic actions at
  scale
 Evidence-based approach
III. PROPOSED OUTCOMES
Action and Advocacy Strategy Review
1. Landscape initiatives strengthened
1a. 8-12 large, MSH landscape initiatives have improved
  technical and institutional strategies and interventions
1b. Producer and community organizations are effectively
  engaged in internat’l, nat’l and local landscape initiatives
1c. Mechanisms are in place for sharing experience, tools
  and lessons learned among landscape networks and
  initiatives
1d. At least 6 landscape cases documenting activities and
  impacts across sectors and scales are produced and
  shared internationally
2. Nat’l and sub-nat’l policies support
integrated landscapes
2a. Policy Guide to support and scale up landscape
  initiatives is clearly articulated and widely
  disseminated
2b. Policies to support integrated landscapes are
  implemented in a least 3 countries
2c. Nat’l and sub-nat’l policy experience to support
  integrated landscapes is widely shared
3. Business leaders are engaged in and
championing integrated landscape
approaches
3a. Compelling business case for engagement in
  landscape action is articulated and widely
  disseminated
3b. In at least 3 landscapes, businesses are engaging
  actively in landscape initiatives
3c. Business sustainability platforms and eco-standard
  bodies are actively advancing strategies to link with
  landscape initiatives
4. Financing is expanded for integrated
landscape investments
4a. The financial case for
  integrated landscape
  investments is articulated for
  an widely disseminated to
  finance stakeholders
4b. At least 2 sources of
  international finance have
  opened or expanded or
  windows for integrated
  landscape investment
5. International policies endorse an
integrated landscape approach
                        5a. The integrated
                          landscape approach is
                          endorsed in major
                          international policies
                          (ag, food security,
                          ecosystem
                          management, climate
                          change, rural & urban
                          development)
6) Science and knowledge systems support
integrated landscape initiatives
6a. Researchers have a shared understanding of what
  types of analysis are needed to advance the science
  of integrated landscapes
6b. Knowledge systems are being developed that
  support decision-making in integrated
6c. Int’l research better meets the needs of integrated
  landscape initiatives
6d. International funding for research on integrated
  landscapes is increased
7) Key stakeholders are aware of the
potential benefits of integrated landscapes
7a. Information about integrated landscape
  approaches is widely available to practitioners and
  policymakers
7b. The media have raised the profile of integrated
  landscape approaches with the general public
Outcome #                              Outcome Name
Scale (internat’l, nat’l, landscape)
Primary Audience
Secondary Audience
Key Messages
Objectives
Evidence Base (note KPs)
Messenger(s)
Implementation Tactics
Timeline
Budgetary Needs
Available Resources
Measurable Indicators
Related Initiatives
Co-Organizer Lead
Other Co-Organizers (Role)
Partners (Roles)
Resources to Implement Action and Advocacy
● In-kind commitments of co-financing of over $2 million from LPFN
  co-organizers and partners
● Funded grants for LPFN through EcoAg (GEF, Moore Fdn)
  • Outcome 1: Support for activities in priority landscapes ($225,000)
  • Outcome 2: Leadership training to support in-country action and policy
        development ($175,000)
  • Outcome 3: approximately $150,000 for business engagement (cases
    studies, Roundtable)
  • Outcome 7: Communications (LPFN website, blog, publications, media,
    etc.) ($100,000)
  • Additional Global Review products, tbd ($200,000)
● Individual partners self/co-finance activities of interest
● Collaborative fund-raising by LPFN partners
Outputs from the Working Groups
1) Work plan templates for all
   sub-outcomes
2) Notes describing key points
   from discussion
3) Key messages to other
   Working Groups, including
   Stakeholder Awareness
4) Powerful messages/concrete
   input to Call for Action
5) List of Group members
Asante sana!
sscherr@ecoagriculture.org
enielsen@ecoagriculture.org

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Action and Advocacy Strategy Review

  • 1. Action and Advocacy Strategy Review Sara J. Scherr March 7, 2012
  • 2. If you don’t know where you’re going, any road will take you there. Lewis Carroll
  • 3. Presentation Focus ●Review the overall strategy of the LPFN ●Outline the Action and Advocacy approach ●Review draft Initiative outcomes
  • 4. I. OVERALL STRATEGY OF THE LPFN INITIATIVE
  • 5. Goal: To catalyze a shift towards integrated agriculture & rural land use strategies • Sustainable, climate-resilient, diverse food production to meet rural, urban and export demand and food security needs for 9+ billion • Sustainable biomass fuel, forest, fisheries production • Conservation and restoration of wild biodiversity • Protection of critical watershed functions • Terrestrial climate mitigation Outcomes: • Compelling case for a new paradigm for farming & rural landscapes • Leaders and innovators mobilized • Action agendas developed and implemented
  • 6. Initiative Theory of Change Leaders at the landscape, national and international levels… are supported by new resources, motivated by new evidence, and empowered by new partnerships and coalitions… to develop and advocate for effective landscape programs, policies and investments in their home landscapes, countries or institutions.
  • 7. Principles and Approach ● Build from existing analyses ● Phased approach to action ● Learn from innovators ● Strategically assess need for farm & landscape innovation ● Don’t seek consensus, rather: ● Commitment to pursue integrated goals ● Energy & political space to innovate ● New partnerships across many sectors
  • 9. Niche and Value-added of LPFN To complement the many landscape initiatives underway ● Provide a non-ideological, non-confrontational platform to bring diverse groups together ● Promote learning among diverse communities of practice ● Document experience across communities of practice ● Foster dialogue and action among diverse types of institutions ● Generate and synthesize knowledge from a broad base of evidence and experience ● Pool resources to strengthen policy advocacy and outreach ● Provide communication link between high-level policy initiatives and landscape actors
  • 10. II. ACTION & ADVOCACY APPROACH
  • 11. Scaling-up ● Innovation without scaling up is of limited value ● Drivers for scaling-up: • Ideas/model (LPFN) • Vision (LPFN champions and leaders) • External catalysts (crises, donors) • Incentives (people, food and nature) ● “Small is beautiful, but big is necessary”
  • 12. Objectives 1) Articulate priority policy, investment, and research actions 2) Develop collaborative action plans in selected landscapes and countries 3) Define target audiences, with key messages and specific advocacy tactics 4) Promote partner engagements and establish modalities for partner collaboration
  • 13. Principles of Engagement  Broad change achieved with a networked constituency of many sectors, on many levels, working together for change on many fronts  Use of existing networks  No forced consensus  Mobilize strategic actions at scale  Evidence-based approach
  • 16. 1. Landscape initiatives strengthened 1a. 8-12 large, MSH landscape initiatives have improved technical and institutional strategies and interventions 1b. Producer and community organizations are effectively engaged in internat’l, nat’l and local landscape initiatives 1c. Mechanisms are in place for sharing experience, tools and lessons learned among landscape networks and initiatives 1d. At least 6 landscape cases documenting activities and impacts across sectors and scales are produced and shared internationally
  • 17. 2. Nat’l and sub-nat’l policies support integrated landscapes 2a. Policy Guide to support and scale up landscape initiatives is clearly articulated and widely disseminated 2b. Policies to support integrated landscapes are implemented in a least 3 countries 2c. Nat’l and sub-nat’l policy experience to support integrated landscapes is widely shared
  • 18. 3. Business leaders are engaged in and championing integrated landscape approaches 3a. Compelling business case for engagement in landscape action is articulated and widely disseminated 3b. In at least 3 landscapes, businesses are engaging actively in landscape initiatives 3c. Business sustainability platforms and eco-standard bodies are actively advancing strategies to link with landscape initiatives
  • 19. 4. Financing is expanded for integrated landscape investments 4a. The financial case for integrated landscape investments is articulated for an widely disseminated to finance stakeholders 4b. At least 2 sources of international finance have opened or expanded or windows for integrated landscape investment
  • 20. 5. International policies endorse an integrated landscape approach 5a. The integrated landscape approach is endorsed in major international policies (ag, food security, ecosystem management, climate change, rural & urban development)
  • 21. 6) Science and knowledge systems support integrated landscape initiatives 6a. Researchers have a shared understanding of what types of analysis are needed to advance the science of integrated landscapes 6b. Knowledge systems are being developed that support decision-making in integrated 6c. Int’l research better meets the needs of integrated landscape initiatives 6d. International funding for research on integrated landscapes is increased
  • 22. 7) Key stakeholders are aware of the potential benefits of integrated landscapes 7a. Information about integrated landscape approaches is widely available to practitioners and policymakers 7b. The media have raised the profile of integrated landscape approaches with the general public
  • 23. Outcome # Outcome Name Scale (internat’l, nat’l, landscape) Primary Audience Secondary Audience Key Messages Objectives Evidence Base (note KPs) Messenger(s) Implementation Tactics Timeline Budgetary Needs Available Resources Measurable Indicators Related Initiatives Co-Organizer Lead Other Co-Organizers (Role) Partners (Roles)
  • 24. Resources to Implement Action and Advocacy ● In-kind commitments of co-financing of over $2 million from LPFN co-organizers and partners ● Funded grants for LPFN through EcoAg (GEF, Moore Fdn) • Outcome 1: Support for activities in priority landscapes ($225,000) • Outcome 2: Leadership training to support in-country action and policy development ($175,000) • Outcome 3: approximately $150,000 for business engagement (cases studies, Roundtable) • Outcome 7: Communications (LPFN website, blog, publications, media, etc.) ($100,000) • Additional Global Review products, tbd ($200,000) ● Individual partners self/co-finance activities of interest ● Collaborative fund-raising by LPFN partners
  • 25. Outputs from the Working Groups 1) Work plan templates for all sub-outcomes 2) Notes describing key points from discussion 3) Key messages to other Working Groups, including Stakeholder Awareness 4) Powerful messages/concrete input to Call for Action 5) List of Group members

Editor's Notes

  1. This language taken from the internal agenda
  2. -Build from existing analyses:AASSTD, WDR, MA, Foresight, Environmental Food Crisis-Phased approach to action:Actions ready to scale now,Actions ready to scale in 3-5 years--get organized now,Actions requiring much more investment in research and pilot-testing-Learn from innovators: Identify countries & institutions that are advanced in different approaches-Strategically assess need for landscape & farm innovation:Landscapes that are doing fine in achieving multiple objectives, or don’t need to;Landscapes that need to modify existing systems to achieve multiple objectives;Landscapes that need transformative change to achieve multiple objectives-Do not seek consensus, rather:Commitment to pursue integrated goals,Energy & political space to innovate,New partnerships across agriculture-environment- climate-water-energy-rural dev sectors
  3. -review how A&A component fits into the LPFN Initiative
  4. 1. Articulate priority policy, investment, and research actions that the Initiative will address to accelerate the adoption and effective implementation of integrated landscape approaches to jointly achieve agricultural development, ecosystem management, and rural development objectives.2. Develop collaborative action plans in selected landscapes and countries.3. Define target audiencesfor advocacy, key messages for those audiences, and specific advocacy tactics for each audience to hear and respond to the messages.4. Promote a common understanding of principles for partner engagement and establish the modalities for partner collaboration in Iniative activities.
  5. Broad change can be achieved only by building a networked constituency among and within gov’ts, inter-gov’t agencies, private sector, NGOs, researchers, and local stakeholders to create a mandate for change on policy, political, and technical fronts.Initiative will strive to collaborate with and add value to existing networks, rather than create a new network.Initiative will not seek to force consensus among partners or champion a single integrated landscape model or methodology, but rather encourage sharing of experience, learning, and debate among the diverse communities of practice engaged in integrated landscape management.Initiative will seek to mobilize strategic actions at scale.Initiative will utilize an evidence-based approach to guide its action and advocacy strategy and tactics.
  6. -review how A&A component fits into the LPFN Initiative
  7. 6a. What would be measured? What kinds of analyses needed? What is ‘quality’ research?
  8. Blank template for Action and Advocacy plans