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Travel industry
1.
3 Digital reali+es for the Travel Industry
Stelios Landrakis Yiannis Doxaras
2.
Nowadays the train of technology and digital
trends is moving too fast..
3.
Digital Reality 1: People are trapped to informa8on
4.
34GB / 105 000 words
Uni.california 2010
5.
The amount of informa+on the human brain is
loaded everyday
6.
Harsh Reality: People cannot consume all this informa+on and are forced to improve their a@en+on management system
7.
Digital Reality 2 : Social Media dominate the Online
world
8.
People’s a@en+on is changing direc8ons
9.
10.
Social Media
Socialweb.gr
11.
Digital Reality 3: The Future is ruled by smart phones
12.
I:In late 2011 Smart phones penetra+on will catch
feature phones
13.
Smartphones as a sub‐market are growing,
while total Phone sales are Flat Gartner Report Feb 2010
14.
In such of an era, how can my company take advantage of
current trends and posi+on itself as market leader?
15.
Enter 360 Approach for Hotels
16.
‘’People in order to sink in,need to hear things 3‐5
+mes and ideally from 2‐4 different media’’ Edelman Trust Barometer
17.
I:Set goals before anything else
18.
What problem does an approach on the new
marke+ng dimensions solve?
19.
II:Fish where the fish are
20.
2 950 000
21.
Facebook greek popula+on right now*
* Aug 2010
22.
Op+mum Approach: Establish a Facebook property and build a living –
breathing place by stuffing people with people that know what community wants
23.
III: Use insights taken from customers digital
footprints
24.
66%
25.
% of people who have stated they search for special
offers more than ever before Emarketer 2010
26.
People get excited with deals!
27.
IV: Connect your brand to innova+on and target
middle to high end users
28.
‘’The majority of +me on mobile, is spent browsing
the web and using apps’’
29.
2013
Arpu Trends 2010
30.
The year consumers will pay more for data than
voice
31.
32.
33.
V: Use the force of travel sites
34.
34
35.
35
36.
2 000 000
37.
People log in daily to trip advisor
38.
Op+mum Approach: Encourage them to write their experience on your
hotel!
39.
VI: Enter Social Game Dynamics
40.
people are experiencing a sense of achievement
41.
travel industry is the first adopter of game
oriented offerings
42.
43.
44.
‘‘The greatest advantages will go to the first movers who embrace this shi_. It's not too late’’
Adage column 2009
45.
Thank you! Stelios Landrakis Jr
Yiannis Doxaras niobiumlabs.com mobilezapp.com
Hinweis der Redaktion