This document discusses the importance of user testing to understand why people behave in certain ways on websites and products, such as bouncing from pages or choosing certain options in A/B tests. It provides tips for running simple user tests with only 3-5 participants to get fast results, such as testing in coffee shops or using online tools. A list of 13 things that can be tested is also included, such as website overviews, shopping carts, and mobile experiences. The overall message is that user testing is crucial to understand user behaviors and catch usability issues.

2. This is what we look like

3. Obvious problems are right in front of us

4. We do a lot of this

5. We need real people with fresh eyes

6. They’ll snap us out of it

7. Analytics tells us WHAT happened

8. The WHY is important. Really important.

9. Why are people bouncing from this page?
Why did the B version of the A/B test win?
Why is nobody buying the product you want them to?
Why aren’t people subscribing to your blog?

10. The power of why (video)

11. The Hero Graphic Story

12. Make that money

13. Make people happy

14. Ugh. It’s going to take days

15. Or, maybe even months

16. And I’ll have to set up a fancy
lab

17. And dress like a doctor

18. Plus, I’ll have to recruit hundreds of
people

20. Keep it simple

21. Go to a coffee shop

22. Or an airport

23. Or use the internet

24. Get results FAST!

25. You only need 3-5
participants

26. You’re skeptical

27. Steve Krug’s Carpet Story

28. How to be a user testing pro

29. There’s a trick

31. How does this shirt look?

32. Still alive?

33. Enough about me.
13 things to test.

34. Basic website overview

35. Find a wireless headset you’d like
to buy

36. Test the competition

37. Search: Start further up the funnel

38. Hotel in Hawaii? I wish.

39. What catches their eye?

40. What do they think of the landing
page?

41. Navigation: Find it without using
search

43. Internal Search: Crucial and frustrating

44. Wireframes: Save time and
money

45. What would a chef do?

46. My wireframing tool of choice

47. Shopping Cart

48. What’s your email experience like?

49. Blog posts and infographics

50. Direct mail. Yes, you can even user test
letters.

51. Invision: You don’t even need to be tech
savvy

52. Let’s talk about mobile. Because it’s
different.

53. Ship early and often?

54. Nope. Ship late and infrequently.

55. Hooray! Research!- http://bit.ly/mobiletraps

56. The Shower Principle

57. If you can’t remember the last time you
ran a user test then it’s time to run a
user test.

58. Remember, THIS is what we look like

59. Thank you.