Are you optimizing your website to get customers to convert online? Learn how the correct digital marketing approach helps you build brand awareness and help drive traffic to your website.

1. Digital Marketing
To Grow Your Business
How To Use

2. Lance Bachmann
President and CEO
1SEO.com Digital
Agency@LanceBachmann /in/lancebachmann
Featured Presenter at:
• PPC Hero
• Affiliate Summit
• Drone Dealer Expo
• US Search Awards
• And More!

3. • Are your potential new clients not finding you online?
• Do you have an online strategy for your business in for 2016
• How do you get customers to convert online?
• Does your online brand represent you correctly?
What We’ll Answer Today:

4. Why Is Important
To Have A
Digital Strategy?

5. 1. Create
2. Promote
3. Convert
Foster Leads Through
Their Experience
With Your Brand

6. Assist Site Visitors To
Become Leads /
Conversions

7. Manage Your Brand
Reputation Online

8. New Potential Customer Sales Funnel
vs
Returning Customer Funnel

9. Potential Customers For Every Business Online
This is on alone.
Opportunity exists on and others as well.

10. Anatomy of the Search
Engine Results Page
91% of Searchers do not
leave the first page of the
SERPs
Paid 15 to 25% of all Clicks
Organic 75 to 85% of all Clicks

11. Search Engine Optimization & Visibility
If your website is not being found on relevant
searches for your services, product, or brand,
you’re missing out. SEO is what helps get you
seen online.
Effective SEO helps customers find your
business online, resulting in more traffic and
phone calls for your services. SEO can occur
on a local, national, and international level.
Visibility on Search = Clicks

12. Don’t Waste
Meta Opportunity
On SERPs
• Title Only Branded
• Description Can Be 160 Characters
• Lacking A Call-To-Action

13. Google Maps
Google Maps is a desktop/mobile web
mapping service developed by Google. It
allows businesses to appear for relevant
searches.
The more complete your Google My Business
profile, the more information will display here.
Don’t let your competition out-perform you on
Google Maps.

14. Google My Business
Google My Business is a free and easy-to-use
tool for businesses, brands, artists, and
organizations to manage their online presence
across Google, including Search and Maps. By
verifying and editing your business information,
you can both help customers find you and tell
them the story of your business.
Your Information Right On Google

15. Pay-To-Play at the
Top of Google
To reach qualified leads and develop
relationships with the right audience, pay-per-
click campaign management is a vital
component to your overall internet marketing
success.
With the right budget and ad groups for
relevant keywords, you have the opportunity
to compete quickly and generate traffic
instantly through quality PPC management.
PPC

16. Target Your Database
Google recently announced the ability to
target ads based upon email addresses.
This feature, called Customer Match, allows
you to show specific ads to searchers who
are logged in with their email address in the
Google, YouTube or Gmail.
This strategy is useful when you have an
email database and want to show highly
targeted ads to leads or existing customers at
specific moments.
Customer Match Targeting

17. Expanded
Text Ads
What are they?
Designed to maximize your presence
on mobile search results.
More than 50 % greater Ad copy, this format
features a prominent headline and extra room to
highlight products and services.
Ad Details
Headline 1: 30 Characters
Headline 2: 30 Characters
Description Line: 80 Characters total
Display URL Field: removed, now auto extracts
domain from final URL
Path fields: up to 2 fields, 15 characters each
In Beta Testing

18. Don’t Waste Paid
Ad Opportunity
On SERPs
• Lack of Description
• Not Call-To-Action
• No Ad Extension

19. Google Shopping
50m
Sell Right On Google
Google Shopping is a service which allows users to
search for products on online shopping websites and
compare prices between different vendors. This
happens right in the Google search results page.

20. Advertisements
Remarketing
Remarketing helps you reach people who have
visited your website or used your app. Previous
visitors or users can see your ads as they browse
websites that are part of the Google Display
Network, or as they search for terms related to
your products or services on Google.
2nd Chances With Visitors

21. Social Advertising
Paid
Social advertising is advertising that relies on
social information or networks in generating,
targeting, and delivering marketing
communications. This can be done through most
popular social media platforms, such as
Facebook, LinkedIn, Twitter, and YouTube.
Hit Them Where They Thrive

22. YouTube Advertising
Paid
Any video uploaded to YouTube can be an ad. Video ads
appear before other videos on YouTube, beside playing
videos and in search results.
You have complete control over your daily budget, so you
can spend what you’re comfortable with.
Plus, you only pay when someone engages with your ad. If
they skip it before 30 seconds (or the end) you don't pay a
cent.
Engage On All Mediums

23. Social
Media 8
L
l5
7 s
.
6f
If you’re not effectively marketing your business
on social media platforms, you are missing out on
reaching additional customers. In today’s hyper-
connected world, your potential customers are
checking their news feed, scrolling through
timelines and checking in when they’re at a
particular establishment or place of business. How
engaging and interesting is the content you’re
sharing?

24. SOCIAL PLATFORMS
Total Users
50m
181m
300m
70m
232m
1bn
150m
95m
Tumblr.
1.19bn

25. Email Marketing
Marketing Right
To The Consumer
Directly marketing a commercial message to a group
of people using email is email marketing. In its
broadest sense, every email sent to a potential or
current customer could be considered email
marketing. It usually involves using email to send ads,
request business, or solicit sales or donations, and is
meant to build loyalty, trust, and/or brand awareness.

26. Responsive Design & Development
One Site on Every Device
You have a vision for your site, but might lack the
creativity and technical knowledge to bring your
vision to life. Our website design and development
team builds for performance, customizing each
design with the client’s needs in mind. We think
about your end user and your industry,
implementing a method that results in your visitors
staying longer, and helping turn a curious visitor into
your next customer.

27. How Do You Prove The
Value Of Your Online
Marketing Campaign?

28. Search Console
Google
Google Search Console is a free service offered
by Google that helps you monitor and maintain
your site's presence in Google Search results. You
don't have to sign up for Search Console for your
site to be included in Google's search results, but
doing so can help you understand how Google
views your site and optimize its performance in
search results.
In Google Search Console you can review:
• Searches That Led to Your Site
• Errors With Your Site
• Messages From Google
• And More
Health Check For Your Site

29. Analytics
Google
Reporting On Site Visitors
Google Analytics is a freemium web
analytics service offered by Google that
tracks and reports website traffic.
In Google Analytics you can review:
• Time On Site
• Page Flow
• Contact Forms Submitted
• Traffic Origination
• And More

30. Tracking
Call
Traffic, leads, and conversions can originate from
any of your marketing efforts. Call tracking allows
you to monitor and leverage your online efforts
(and even offline efforts). This allows for more
effective use of your budget in online marketing.
Know Exactly What Is Working

31. Case Study: American Roofing Philadelphia
Organic Ranking Growth

32. Case Study: NMBOC
Organic Ranking Growth

33. Free Online Tools
V
g
I
4
Copyscap
e
Hootsuite
Google Trends
Google My
Business
SitelinerV

34. KEY TAKEAWAYS
DEVELOP YOUR BRAND’S
ONLINE STRATEGY
UTLIZE SEO, PPC, & SOCIAL
TO PROMOTE GROWTH
ONLINE
r ,
MONITOR YOUR BRAND’S
REPUTATION ONLINEW
FOSTER END USERS TO
TURN THEM INTO
CONVERSIONS
B

35. THANK YOU!
Questions?