Unraveling Multimodality with Large Language Models.pdf
What's the Real Value of a Facebook Fan?
1. What's the Real
Value of a
Facebook Fan?
Lana Vitsup
Product Manager, Social
Media, NBC Universal
Lana.vitsup@nbcuni.com
@thelanaproject
1
2. What's the Real Value of a
2
Facebook Fan?
Social Networks Are Popular
Everyone is doing it!
Time is money
3. What's the Real Value of a
3 Facebook Fan?
Don’t forget about these guys
4. What's the Real Value of a
4 Facebook Fan?
Assessing the Value of a Fan
$3.60 per fan
5. What's the Real Value of a
5 Facebook Fan?
Assessing the Value of a Fan
6. What's the Real Value of a
6 Facebook Fan?
RE-Assessing the Value of a
Fan
Value of a fan is ZERO.... UNTIL…
GOALS ARE SET
Brand Awareness
Page Views
Monetization
7. What's the Real Value of a
7 Facebook Fan?
Let’s get creepy
Analyze basic brand engagement
VS
Analyze your site
8. What's the Real Value of a
8 Facebook Fan?
Who Has More Valuable Fans?
9. What's the Real Value of a
9 Facebook Fan?
Who Has More Valuable Fans?
11. What's the Real Value of a
11 Facebook Fan?
Facebook Insights
Use Facebook Insights Summary
Sort by posts, reach, engaged
Insights! users, etc
Likes
How many new fans did your
page get over time
Located in the left Demographics info, source of
likes, unlikes
rail under your Reach
page’s profile How many unique people saw
your posts
picture Demographic info, who and
how you reached them, page
views and referral sources
Talking About This
Number of people who have
made a story about your
page
How many of their friends saw
your content
12. What's the Real Value of a
12 Facebook Fan?
Twitter Tools
Twitalyzer
http://www.twitalyzer.com
Socialmention
http://www.socialmention.com
Klout
http://www.klout.com
SocialSeek
http://www.socialseek.com
MentionMapp
http://www.mentionmapp.com
13. What's the Real Value of a
13 Facebook Fan?
Measure Page Views and
More
14. What's the Real Value of a
14 Facebook Fan?
Social Media is a gateway
drug to your content
Give them a reason to click on your links
Once they get there…
Keep it current
Keep it interesting
Send newsletters