1. Viral video marketing companies
In this file, we share with you all information that related to viral video
marketing companies such as video marketing tips, video marketing
tools, video marketing sites.
If you need top free materials below, please visit:
videomarketingaz.com
· Top 21 tips for video marketing
· Top 31 sites to upload your videos
· Top free 7 tools for video marketing
I. Video marketing content for you!
Viral Marketing is one of the ultimate goals for an online video
marketer. When looking for ideas and inspiration for viral video
marketing you will want to look at what companies use viral marketing
and then explore the actual components for exactly how does viral
marketing work?
So, What Companies Use Viral Marketing?
Some examples of companies that use viral marketing in their online
video marketing campaigns would be Audi, Nike, Coca Cola and most
recently Old Spice. By now most of us have seen the hilarious Old Spice
Marketing Campaigns about smelling like a man and not a lady!
Video marketing. Free pdf download examples Page 1
2. So if you want a perfect example of what companies use viral marketing,
look them up on youtube or just log into your facebook. Chances are
you’ve seen them being passed around from friend to friend on
Facebook, Twitter and even through your email.
But How Does Viral Marketing Work?
One of the best aspects of online video marketing is it’s potential to go
viral. For it to be so popular that it ends of spreading like wildfire! But
how does that happen?
What is it about a video or commercial that causes it to go viral? How
does viral marketing work? Well, the interesting thing about a truly
effective Viral Online Video Marketing Campaign is that is just so
unpredictable!
If you think about it, most of the most popular and viral videos that we
see were never specifically scripted with the actual intent of going viral.
Some of them were, but many of them just happened to go viral by
accident. Purely because WE loved them! So one of the main common
threads that you will notice is humor and originality!
So, How Does Viral Marketing Work then?
In general, for a video to go viral it has to be:
1. original
2. strange
Video marketing. Free pdf download examples Page 2
3. 3. or Funny!
Humor is a universal language that everyone can relate to!
But even if your video is funny that doesn’t necessarily guarantee that
your video will go viral. If you think about it, trying to create a guide or
a template for making Viral Videos is like trying create a guide for how
to win the lottery!!…yeah, I could basically tell you: If you don’t play,
you can’t win! But that’s about it… And it’s pretty much the same with
Viral video marketing.
Remember, Viral Marketing Videos are unpredictable...but that’s part of
what makes them so successful! Take the Old Spice Commercial for
example…that went Viral on YouTube and on Facebook! And why??
Because it was original and hilarious!! So the common theme will
usually either be clever originality, humor or both! Originality that is
based on the current pop culture–what is big and popular RIGHT NOW!
Or that is just so clever and smart that it will then just BECOME our pop
culture!!
II. Video marketing tips
#1: Take advantage of video’s
branding opportunities
For branding purposes, have your
company logo displayed
prominently somewhere on the
screen. You can do this at all
times, or during key times in your
video.
Video marketing. Free pdf download examples Page 3
4. In the image below, notice how the company logo is displayed in the
upper-left corner. You can display your logo throughout your video or
only at key times.
#2: Include your URL in your video
When you edit your video, take advantage of the different editing
features. One easy feature is to add a text box to your video. This is
where you can display your website address and it’s a great way to get
exposure.
Here’s a screen shot of Mari Smith’s YouTube channel. Notice how she
used a text box in her video to display key information, including her
website URL at the end of her video. Smart move!
#3: Make your title count
Just like a headline to a blog post, video titles can pull powerful traffic.
There are two main reasons why the title is so important. One, a great
title can instantly grab a viewer’s attention.
Two, when you use the appropriate keywords in your title, you are more
likely to show up on search engines when people are searching for your
topic. And remember Google owns YouTube, so there’s a story
connection between video and searching.
#4: Provide excellent content
Take some time to think about your ideal viewer. What do you know
that they’ll find valuable? What can you teach them? “How-to” videos
are extremely successful because not only do they offer great value to
your viewer, but also you’re able to showcase your knowledge and skill,
thus positioning yourself as an expert. This is key as you continue to
grow your brand
Video marketing. Free pdf download examples Page 4
5. #5: Always provide an HTML link
When you post on YouTube, you have the option to write a short
description of your video. Always start with the link you want to drive
your viewers to so you don’t miss this key opportunity.
Here’s a snapshot of the description boxes from one of my YouTube
videos. Notice the placement of my website URL (it’s the first thing
you want to put in the box!) and the keywords I used in my title as well
as the description.
#6: Go beyond YouTube
Most people post their videos on YouTube. In addition to this, make
sure to always embed your video on your own website. This will
increase the amount of time people spend on your website and help grow
a captive audience.
Also, Google’s algorithms consider how many times a video is viewed,
and embedded video views you receive get added to the ‘views’ tally on
YouTube. This is important for showing up in Google search results!
Video marketing. Free pdf download examples Page 5
6. #5: Always provide an HTML link
When you post on YouTube, you have the option to write a short
description of your video. Always start with the link you want to drive
your viewers to so you don’t miss this key opportunity.
Here’s a snapshot of the description boxes from one of my YouTube
videos. Notice the placement of my website URL (it’s the first thing
you want to put in the box!) and the keywords I used in my title as well
as the description.
#6: Go beyond YouTube
Most people post their videos on YouTube. In addition to this, make
sure to always embed your video on your own website. This will
increase the amount of time people spend on your website and help grow
a captive audience.
Also, Google’s algorithms consider how many times a video is viewed,
and embedded video views you receive get added to the ‘views’ tally on
YouTube. This is important for showing up in Google search results!
Video marketing. Free pdf download examples Page 5